diff --git a/lib/integrations/slack/send_on_slack_service.rb b/lib/integrations/slack/send_on_slack_service.rb
index e79ada30c..d22757f5d 100644
--- a/lib/integrations/slack/send_on_slack_service.rb
+++ b/lib/integrations/slack/send_on_slack_service.rb
@@ -38,10 +38,12 @@ class Integrations::Slack::SendOnSlackService < Base::SendOnChannelService
 
   def message_content
     private_indicator = message.private? ? 'private: ' : ''
+    sanitized_content = ActionView::Base.full_sanitizer.sanitize(message_text)
+
     if conversation.identifier.present?
-      "#{private_indicator}#{message_text}"
+      "#{private_indicator}#{sanitized_content}"
     else
-      "#{formatted_inbox_name}#{formatted_conversation_link}#{email_subject_line}\n#{message_text}"
+      "#{formatted_inbox_name}#{formatted_conversation_link}#{email_subject_line}\n#{sanitized_content}"
     end
   end
 
@@ -58,7 +60,7 @@ class Integrations::Slack::SendOnSlackService < Base::SendOnChannelService
   end
 
   def formatted_conversation_link
-    "*Conversation:* #{link_to_conversation}\n"
+    "#{link_to_conversation} to view the conversation.\n"
   end
 
   def email_subject_line
@@ -87,10 +89,11 @@ class Integrations::Slack::SendOnSlackService < Base::SendOnChannelService
   def post_message
     @slack_message = slack_client.chat_postMessage(
       channel: hook.reference_id,
-      text: ActionView::Base.full_sanitizer.sanitize(message_content),
+      text: message_content,
       username: sender_name(message.sender),
       thread_ts: conversation.identifier,
-      icon_url: avatar_url(message.sender)
+      icon_url: avatar_url(message.sender),
+      unfurl_links: conversation.identifier.present?
     )
   end
 
@@ -141,6 +144,6 @@ class Integrations::Slack::SendOnSlackService < Base::SendOnChannelService
   end
 
   def link_to_conversation
-    "#{ENV.fetch('FRONTEND_URL', nil)}/app/accounts/#{conversation.account_id}/conversations/#{conversation.display_id}"
+    "<#{ENV.fetch('FRONTEND_URL', nil)}/app/accounts/#{conversation.account_id}/conversations/#{conversation.display_id}|Click here>"
   end
 end
diff --git a/spec/lib/integrations/slack/send_on_slack_service_spec.rb b/spec/lib/integrations/slack/send_on_slack_service_spec.rb
index 4faad4e8b..46065a074 100644
--- a/spec/lib/integrations/slack/send_on_slack_service_spec.rb
+++ b/spec/lib/integrations/slack/send_on_slack_service_spec.rb
@@ -18,7 +18,9 @@ describe Integrations::Slack::SendOnSlackService do
   let(:slack_message_content) { double }
   let(:slack_client) { double }
   let(:builder) { described_class.new(message: message, hook: hook) }
-  let(:conversation_link) { "#{ENV.fetch('FRONTEND_URL', nil)}/app/accounts/#{account.id}/conversations/#{conversation.display_id}" }
+  let(:conversation_link) do
+    "<#{ENV.fetch('FRONTEND_URL', nil)}/app/accounts/#{account.id}/conversations/#{conversation.display_id}|Click here> to view the conversation."
+  end
 
   before do
     allow(builder).to receive(:slack_client).and_return(slack_client)
@@ -34,10 +36,11 @@ describe Integrations::Slack::SendOnSlackService do
 
         expect(slack_client).to receive(:chat_postMessage).with(
           channel: hook.reference_id,
-          text: "\n*Inbox:* #{inbox.name} (#{inbox.inbox_type})\n*Conversation:* #{conversation_link}\n\n#{message.content}",
+          text: "\n*Inbox:* #{inbox.name} (#{inbox.inbox_type})\n#{conversation_link}\n\n#{message.content}",
           username: "#{message.sender.name} (Contact)",
           thread_ts: nil,
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: false
         ).and_return(slack_message)
 
         builder.perform
@@ -59,11 +62,12 @@ describe Integrations::Slack::SendOnSlackService do
 
           expect(slack_client).to receive(:chat_postMessage).with(
             channel: hook.reference_id,
-            text: "\n*Inbox:* #{inbox.name} (#{inbox.inbox_type})\n*Conversation:* #{conversation_link}\n" \
+            text: "\n*Inbox:* #{inbox.name} (#{inbox.inbox_type})\n#{conversation_link}\n" \
                   "*Subject:* Sample subject line\n\n\n#{message.content}",
             username: "#{message.sender.name} (Contact)",
             thread_ts: nil,
-            icon_url: anything
+            icon_url: anything,
+            unfurl_links: false
           ).and_return(slack_message)
 
           builder.perform
@@ -84,7 +88,8 @@ describe Integrations::Slack::SendOnSlackService do
           text: message.content,
           username: "#{message.sender.name} (Contact)",
           thread_ts: conversation.identifier,
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: true
         ).and_return(slack_message)
 
         builder.perform
@@ -98,7 +103,8 @@ describe Integrations::Slack::SendOnSlackService do
           text: message.content,
           username: "#{message.sender.name} (Contact)",
           thread_ts: conversation.identifier,
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: true
         ).and_return(slack_message)
 
         attachment = message.attachments.new(account_id: message.account_id, file_type: :image)
@@ -131,7 +137,8 @@ describe Integrations::Slack::SendOnSlackService do
           text: template_message.content,
           username: "#{template_message.sender.name} (Contact)",
           thread_ts: conversation.identifier,
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: true
         ).and_return(slack_message)
 
         builder.perform
@@ -145,7 +152,8 @@ describe Integrations::Slack::SendOnSlackService do
           text: message.content,
           username: "#{message.sender.name} (Contact)",
           thread_ts: conversation.identifier,
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: true
         ).and_raise(Slack::Web::Api::Errors::AccountInactive.new('Account disconnected'))
 
         allow(hook).to receive(:authorization_error!)
@@ -164,10 +172,11 @@ describe Integrations::Slack::SendOnSlackService do
 
         expect(slack_client).to receive(:chat_postMessage).with(
           channel: hook.reference_id,
-          text: "\n*Inbox:* #{inbox.name} (#{inbox.inbox_type})\n*Conversation:* #{conversation_link}\n\n#{formatted_message_text}",
+          text: "\n*Inbox:* #{inbox.name} (#{inbox.inbox_type})\n#{conversation_link}\n\n#{formatted_message_text}",
           username: "#{message.sender.name} (Contact)",
           thread_ts: nil,
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: false
         ).and_return(slack_message)
 
         builder.perform
@@ -183,7 +192,8 @@ describe Integrations::Slack::SendOnSlackService do
           text: formatted_message_text,
           username: "#{message.sender.name} (Contact)",
           thread_ts: 'random_slack_thread_ts',
-          icon_url: anything
+          icon_url: anything,
+          unfurl_links: true
         ).and_return(slack_message)
 
         builder.perform