diff --git a/app/controllers/api/v1/widget/base_controller.rb b/app/controllers/api/v1/widget/base_controller.rb
index 229cf27e9..5b87e2d1a 100644
--- a/app/controllers/api/v1/widget/base_controller.rb
+++ b/app/controllers/api/v1/widget/base_controller.rb
@@ -79,6 +79,9 @@ class Api::V1::Widget::BaseController < ApplicationController
       sender: @contact,
       content: permitted_params[:message][:content],
       inbox_id: conversation.inbox_id,
+      content_attributes: {
+        in_reply_to: permitted_params[:message][:reply_to]
+      },
       echo_id: permitted_params[:message][:echo_id],
       message_type: :incoming
     }
diff --git a/app/controllers/api/v1/widget/messages_controller.rb b/app/controllers/api/v1/widget/messages_controller.rb
index 306a5f46f..a51b4c2d6 100644
--- a/app/controllers/api/v1/widget/messages_controller.rb
+++ b/app/controllers/api/v1/widget/messages_controller.rb
@@ -64,7 +64,7 @@ class Api::V1::Widget::MessagesController < Api::V1::Widget::BaseController
 
   def permitted_params
     # timestamp parameter is used in create conversation method
-    params.permit(:id, :before, :after, :website_token, contact: [:name, :email], message: [:content, :referer_url, :timestamp, :echo_id])
+    params.permit(:id, :before, :after, :website_token, contact: [:name, :email], message: [:content, :referer_url, :timestamp, :echo_id, :reply_to])
   end
 
   def set_message
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/ReplyTo.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/ReplyTo.vue
index 7bc4d5156..754c79954 100644
--- a/app/javascript/dashboard/components/widgets/conversation/bubble/ReplyTo.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/ReplyTo.vue
@@ -2,7 +2,7 @@
   <div
     class="px-2 py-1.5 rounded-sm min-w-[10rem] mb-2"
     :class="{
-      'bg-slate-100 dark:bg-slate-600 dark:text-slate-50':
+      'bg-slate-50 dark:bg-slate-600 dark:text-slate-50':
         messageType === MESSAGE_TYPE.INCOMING,
       'bg-woot-600 text-woot-50': messageType === MESSAGE_TYPE.OUTGOING,
       '-mx-2': !parentHasAttachments,
diff --git a/app/javascript/shared/components/FluentIcon/icons.json b/app/javascript/shared/components/FluentIcon/icons.json
index 45c70071c..441989c15 100644
--- a/app/javascript/shared/components/FluentIcon/icons.json
+++ b/app/javascript/shared/components/FluentIcon/icons.json
@@ -1,6 +1,7 @@
 {
   "arrow-clockwise-outline": "M12 4.75a7.25 7.25 0 1 0 7.201 6.406c-.068-.588.358-1.156.95-1.156.515 0 .968.358 1.03.87a9.25 9.25 0 1 1-3.432-6.116V4.25a1 1 0 1 1 2.001 0v2.698l.034.052h-.034v.25a1 1 0 0 1-1 1h-3a1 1 0 1 1 0-2h.666A7.219 7.219 0 0 0 12 4.75Z",
   "arrow-right-outline": "M13.267 4.209a.75.75 0 0 0-1.034 1.086l6.251 5.955H3.75a.75.75 0 0 0 0 1.5h14.734l-6.251 5.954a.75.75 0 0 0 1.034 1.087l7.42-7.067a.996.996 0 0 0 .3-.58.758.758 0 0 0-.001-.29.995.995 0 0 0-.3-.578l-7.419-7.067Z",
+  "arrow-reply-outline": "M9.277 16.221a.75.75 0 0 1-1.061 1.06l-4.997-5.003a.75.75 0 0 1 0-1.06L8.217 6.22a.75.75 0 0 1 1.061 1.06L5.557 11h7.842c1.595 0 2.81.242 3.889.764l.246.126a6.203 6.203 0 0 1 2.576 2.576c.61 1.14.89 2.418.89 4.135a.75.75 0 0 1-1.5 0c0-1.484-.228-2.52-.713-3.428a4.702 4.702 0 0 0-1.96-1.96c-.838-.448-1.786-.676-3.094-.709L13.4 12.5H5.562l3.715 3.721Z",
   "attach-outline": "M11.772 3.743a6 6 0 0 1 8.66 8.302l-.19.197-8.8 8.798-.036.03a3.723 3.723 0 0 1-5.489-4.973.764.764 0 0 1 .085-.13l.054-.06.086-.088.142-.148.002.003 7.436-7.454a.75.75 0 0 1 .977-.074l.084.073a.75.75 0 0 1 .074.976l-.073.084-7.594 7.613a2.23 2.23 0 0 0 3.174 3.106l8.832-8.83A4.502 4.502 0 0 0 13 4.644l-.168.16-.013.014-9.536 9.536a.75.75 0 0 1-1.133-.977l.072-.084 9.549-9.55h.002Z",
   "chat-outline": "M12 2c5.523 0 10 4.477 10 10s-4.477 10-10 10a9.96 9.96 0 0 1-4.587-1.112l-3.826 1.067a1.25 1.25 0 0 1-1.54-1.54l1.068-3.823A9.96 9.96 0 0 1 2 12C2 6.477 6.477 2 12 2Zm0 1.5A8.5 8.5 0 0 0 3.5 12c0 1.47.373 2.883 1.073 4.137l.15.27-1.112 3.984 3.987-1.112.27.15A8.5 8.5 0 1 0 12 3.5ZM8.75 13h4.498a.75.75 0 0 1 .102 1.493l-.102.007H8.75a.75.75 0 0 1-.102-1.493L8.75 13h4.498H8.75Zm0-3.5h6.505a.75.75 0 0 1 .101 1.493l-.101.007H8.75a.75.75 0 0 1-.102-1.493L8.75 9.5h6.505H8.75Z",
   "checkmark-outline": "M4.53 12.97a.75.75 0 0 0-1.06 1.06l4.5 4.5a.75.75 0 0 0 1.06 0l11-11a.75.75 0 0 0-1.06-1.06L8.5 16.94l-3.97-3.97Z",
diff --git a/app/javascript/widget/api/conversation.js b/app/javascript/widget/api/conversation.js
index ded771316..5cae5bc13 100755
--- a/app/javascript/widget/api/conversation.js
+++ b/app/javascript/widget/api/conversation.js
@@ -6,13 +6,13 @@ const createConversationAPI = async content => {
   return API.post(urlData.url, urlData.params);
 };
 
-const sendMessageAPI = async content => {
-  const urlData = endPoints.sendMessage(content);
+const sendMessageAPI = async (content, replyTo = null) => {
+  const urlData = endPoints.sendMessage(content, replyTo);
   return API.post(urlData.url, urlData.params);
 };
 
-const sendAttachmentAPI = async attachment => {
-  const urlData = endPoints.sendAttachment(attachment);
+const sendAttachmentAPI = async (attachment, replyTo = null) => {
+  const urlData = endPoints.sendAttachment(attachment, replyTo);
   return API.post(urlData.url, urlData.params);
 };
 
diff --git a/app/javascript/widget/api/endPoints.js b/app/javascript/widget/api/endPoints.js
index 646370c05..8ede38056 100755
--- a/app/javascript/widget/api/endPoints.js
+++ b/app/javascript/widget/api/endPoints.js
@@ -22,7 +22,7 @@ const createConversation = params => {
   };
 };
 
-const sendMessage = content => {
+const sendMessage = (content, replyTo) => {
   const referrerURL = window.referrerURL || '';
   const search = buildSearchParamsWithLocale(window.location.search);
   return {
@@ -30,6 +30,7 @@ const sendMessage = content => {
     params: {
       message: {
         content,
+        reply_to: replyTo,
         timestamp: new Date().toString(),
         referer_url: referrerURL,
       },
@@ -37,7 +38,7 @@ const sendMessage = content => {
   };
 };
 
-const sendAttachment = ({ attachment }) => {
+const sendAttachment = ({ attachment, replyTo = null }) => {
   const { referrerURL = '' } = window;
   const timestamp = new Date().toString();
   const { file } = attachment;
@@ -51,6 +52,7 @@ const sendAttachment = ({ attachment }) => {
 
   formData.append('message[referer_url]', referrerURL);
   formData.append('message[timestamp]', timestamp);
+  formData.append('message[reply_to]', replyTo);
   return {
     url: `/api/v1/widget/messages${window.location.search}`,
     params: formData,
diff --git a/app/javascript/widget/components/AgentMessage.vue b/app/javascript/widget/components/AgentMessage.vue
index 6b9609a6b..6020af3dc 100755
--- a/app/javascript/widget/components/AgentMessage.vue
+++ b/app/javascript/widget/components/AgentMessage.vue
@@ -1,7 +1,9 @@
 <template>
   <div
-    class="agent-message-wrap"
-    :class="{ 'has-response': hasRecordedResponse || isASubmittedForm }"
+    class="agent-message-wrap group"
+    :class="{
+      'has-response': hasRecordedResponse || isASubmittedForm,
+    }"
   >
     <div v-if="!isASubmittedForm" class="agent-message">
       <div class="avatar-wrap">
@@ -13,31 +15,51 @@
         />
       </div>
       <div class="message-wrap">
-        <AgentMessageBubble
-          v-if="shouldDisplayAgentMessage"
-          :content-type="contentType"
-          :message-content-attributes="messageContentAttributes"
-          :message-id="message.id"
-          :message-type="messageType"
-          :message="message.content"
-        />
-        <div
-          v-if="hasAttachments"
-          class="chat-bubble has-attachment agent"
-          :class="(wrapClass, $dm('bg-white', 'dark:bg-slate-700'))"
-        >
-          <div v-for="attachment in message.attachments" :key="attachment.id">
-            <image-bubble
-              v-if="attachment.file_type === 'image' && !hasImageError"
-              :url="attachment.data_url"
-              :thumb="attachment.data_url"
-              :readable-time="readableTime"
-              @error="onImageLoadError"
+        <div v-if="hasReplyTo" class="flex mt-2 mb-1 text-xs">
+          <reply-to-chip :reply-to="replyTo" />
+        </div>
+        <div class="flex gap-1">
+          <drag-wrapper
+            class="space-y-2"
+            direction="right"
+            @dragged="toggleReply"
+          >
+            <AgentMessageBubble
+              v-if="shouldDisplayAgentMessage"
+              :content-type="contentType"
+              :message-content-attributes="messageContentAttributes"
+              :message-id="message.id"
+              :message-type="messageType"
+              :message="message.content"
+            />
+            <div
+              v-if="hasAttachments"
+              class="chat-bubble has-attachment agent"
+              :class="(wrapClass, $dm('bg-white', 'dark:bg-slate-700'))"
+            >
+              <div
+                v-for="attachment in message.attachments"
+                :key="attachment.id"
+              >
+                <image-bubble
+                  v-if="attachment.file_type === 'image' && !hasImageError"
+                  :url="attachment.data_url"
+                  :thumb="attachment.data_url"
+                  :readable-time="readableTime"
+                  @error="onImageLoadError"
+                />
+                <audio v-else-if="attachment.file_type === 'audio'" controls>
+                  <source :src="attachment.data_url" />
+                </audio>
+                <file-bubble v-else :url="attachment.data_url" />
+              </div>
+            </div>
+          </drag-wrapper>
+          <div class="flex flex-col justify-end">
+            <message-reply-button
+              class="transition-opacity delay-75 opacity-0 group-hover:opacity-100 sm:opacity-0"
+              @click="toggleReply"
             />
-            <audio v-else-if="attachment.file_type === 'audio'" controls>
-              <source :src="attachment.data_url" />
-            </audio>
-            <file-bubble v-else :url="attachment.data_url" />
           </div>
         </div>
         <p
@@ -63,6 +85,7 @@
 <script>
 import UserMessage from 'widget/components/UserMessage.vue';
 import AgentMessageBubble from 'widget/components/AgentMessageBubble.vue';
+import MessageReplyButton from 'widget/components/MessageReplyButton.vue';
 import timeMixin from 'dashboard/mixins/time';
 import ImageBubble from 'widget/components/ImageBubble.vue';
 import FileBubble from 'widget/components/FileBubble.vue';
@@ -72,6 +95,9 @@ import configMixin from '../mixins/configMixin';
 import messageMixin from '../mixins/messageMixin';
 import { isASubmittedFormMessage } from 'shared/helpers/MessageTypeHelper';
 import darkModeMixin from 'widget/mixins/darkModeMixin.js';
+import ReplyToChip from 'widget/components/ReplyToChip.vue';
+import DragWrapper from 'widget/components/DragWrapper.vue';
+import { BUS_EVENTS } from 'shared/constants/busEvents';
 
 export default {
   name: 'AgentMessage',
@@ -81,6 +107,9 @@ export default {
     Thumbnail,
     UserMessage,
     FileBubble,
+    MessageReplyButton,
+    ReplyToChip,
+    DragWrapper,
   },
   mixins: [timeMixin, configMixin, messageMixin, darkModeMixin],
   props: {
@@ -88,6 +117,10 @@ export default {
       type: Object,
       default: () => {},
     },
+    replyTo: {
+      type: Object,
+      default: () => {},
+    },
   },
   data() {
     return {
@@ -180,6 +213,9 @@ export default {
         'has-text': this.shouldDisplayAgentMessage,
       };
     },
+    hasReplyTo() {
+      return this.replyTo && (this.replyTo.content || this.replyTo.attachments);
+    },
   },
   watch: {
     message() {
@@ -193,6 +229,9 @@ export default {
     onImageLoadError() {
       this.hasImageError = true;
     },
+    toggleReply() {
+      bus.$emit(BUS_EVENTS.TOGGLE_REPLY_TO_MESSAGE, this.message);
+    },
   },
 };
 </script>
diff --git a/app/javascript/widget/components/ChatFooter.vue b/app/javascript/widget/components/ChatFooter.vue
index 9de6d4275..2a8ef36dc 100755
--- a/app/javascript/widget/components/ChatFooter.vue
+++ b/app/javascript/widget/components/ChatFooter.vue
@@ -1,10 +1,20 @@
 <template>
   <footer
     v-if="!hideReplyBox"
-    class="shadow-sm bg-white mb-1 z-50 relative"
-    :class="{ 'rounded-lg': !isWidgetStyleFlat }"
+    class="relative z-50 mb-1"
+    :class="{
+      'rounded-lg': !isWidgetStyleFlat,
+      'pt-2.5 shadow-[0px_-20px_20px_1px_rgba(0,_0,_0,_0.05)] dark:shadow-[0px_-20px_20px_1px_rgba(0,_0,_0,_0.15)] rounded-t-none':
+        hasReplyTo,
+    }"
   >
+    <footer-reply-to
+      v-if="hasReplyTo"
+      :in-reply-to="inReplyTo"
+      @dismiss="inReplyTo = null"
+    />
     <chat-input-wrap
+      class="shadow-sm"
       :on-send-message="handleSendMessage"
       :on-send-attachment="handleSendAttachment"
     />
@@ -34,16 +44,19 @@
 import { mapActions, mapGetters } from 'vuex';
 import { getContrastingTextColor } from '@chatwoot/utils';
 import CustomButton from 'shared/components/Button.vue';
+import FooterReplyTo from 'widget/components/FooterReplyTo.vue';
 import ChatInputWrap from 'widget/components/ChatInputWrap.vue';
 import { BUS_EVENTS } from 'shared/constants/busEvents';
 import { sendEmailTranscript } from 'widget/api/conversation';
 import routerMixin from 'widget/mixins/routerMixin';
 import { IFrameHelper } from '../helpers/utils';
 import { CHATWOOT_ON_START_CONVERSATION } from '../constants/sdkEvents';
+
 export default {
   components: {
     ChatInputWrap,
     CustomButton,
+    FooterReplyTo,
   },
   mixins: [routerMixin],
   props: {
@@ -52,6 +65,11 @@ export default {
       default: '',
     },
   },
+  data() {
+    return {
+      inReplyTo: null,
+    };
+  },
   computed: {
     ...mapGetters({
       conversationAttributes: 'conversationAttributes/getConversationParams',
@@ -71,6 +89,14 @@ export default {
     showEmailTranscriptButton() {
       return this.currentUser && this.currentUser.email;
     },
+    hasReplyTo() {
+      return (
+        this.inReplyTo && (this.inReplyTo.content || this.inReplyTo.attachments)
+      );
+    },
+  },
+  mounted() {
+    bus.$on(BUS_EVENTS.TOGGLE_REPLY_TO_MESSAGE, this.toggleReplyTo);
   },
   methods: {
     ...mapActions('conversation', [
@@ -85,14 +111,21 @@ export default {
     async handleSendMessage(content) {
       await this.sendMessage({
         content,
+        replyTo: this.inReplyTo ? this.inReplyTo.id : null,
       });
+      // reset replyTo message after sending
+      this.inReplyTo = null;
       // Update conversation attributes on new conversation
       if (this.conversationSize === 0) {
         this.getAttributes();
       }
     },
-    handleSendAttachment(attachment) {
-      this.sendAttachment({ attachment });
+    async handleSendAttachment(attachment) {
+      await this.sendAttachment({
+        attachment,
+        replyTo: this.inReplyTo ? this.inReplyTo.id : null,
+      });
+      this.inReplyTo = null;
     },
     startNewConversation() {
       this.clearConversations();
@@ -104,6 +137,9 @@ export default {
         data: { hasConversation: true },
       });
     },
+    toggleReplyTo(message) {
+      this.inReplyTo = message;
+    },
     async sendTranscript() {
       const { email } = this.currentUser;
       if (email) {
diff --git a/app/javascript/widget/components/ChatInputWrap.vue b/app/javascript/widget/components/ChatInputWrap.vue
index ac9552a58..67fc4e9eb 100755
--- a/app/javascript/widget/components/ChatInputWrap.vue
+++ b/app/javascript/widget/components/ChatInputWrap.vue
@@ -25,7 +25,7 @@
       />
       <button
         v-if="hasEmojiPickerEnabled"
-        class="icon-button flex justify-center items-center"
+        class="flex items-center justify-center icon-button"
         aria-label="Emoji picker"
         @click="toggleEmojiPicker"
       >
@@ -192,7 +192,7 @@ export default {
 }
 
 .emoji-dialog {
-  right: 0;
+  right: 20px;
   top: -302px;
   max-width: 100%;
 
diff --git a/app/javascript/widget/components/ChatMessage.vue b/app/javascript/widget/components/ChatMessage.vue
index b70c3b2c2..c3a586f23 100755
--- a/app/javascript/widget/components/ChatMessage.vue
+++ b/app/javascript/widget/components/ChatMessage.vue
@@ -1,11 +1,22 @@
 <template>
-  <UserMessage v-if="isUserMessage" :message="message" />
-  <AgentMessage v-else :message="message" />
+  <UserMessage
+    v-if="isUserMessage"
+    :id="`cwmsg-${message.id}`"
+    :message="message"
+    :reply-to="replyTo"
+  />
+  <AgentMessage
+    v-else
+    :id="`cwmsg-${message.id}`"
+    :message="message"
+    :reply-to="replyTo"
+  />
 </template>
 
 <script>
 import AgentMessage from 'widget/components/AgentMessage.vue';
 import UserMessage from 'widget/components/UserMessage.vue';
+import { mapGetters } from 'vuex';
 import { MESSAGE_TYPE } from 'widget/helpers/constants';
 
 export default {
@@ -20,9 +31,16 @@ export default {
     },
   },
   computed: {
+    ...mapGetters({
+      allMessages: 'conversation/getConversation',
+    }),
     isUserMessage() {
       return this.message.message_type === MESSAGE_TYPE.INCOMING;
     },
+    replyTo() {
+      const replyTo = this.message?.content_attributes?.in_reply_to;
+      return replyTo ? this.allMessages[replyTo] : null;
+    },
   },
 };
 </script>
diff --git a/app/javascript/widget/components/DragWrapper.vue b/app/javascript/widget/components/DragWrapper.vue
new file mode 100644
index 000000000..41037f434
--- /dev/null
+++ b/app/javascript/widget/components/DragWrapper.vue
@@ -0,0 +1,55 @@
+<template>
+  <div
+    :style="{ transform: `translateX(${dragDistance}px)` }"
+    class="will-change-transform"
+    @touchstart="handleTouchStart"
+    @touchmove="handleTouchMove"
+    @touchend="resetPosition"
+  >
+    <slot />
+  </div>
+</template>
+
+<script>
+export default {
+  name: 'DragWrapper',
+  props: {
+    direction: {
+      type: String,
+      required: true,
+      validator: value => ['left', 'right'].includes(value),
+    },
+  },
+  data() {
+    return {
+      startX: null,
+      dragDistance: 0,
+      threshold: 50, // Threshold value in pixels
+    };
+  },
+  methods: {
+    handleTouchStart(event) {
+      this.startX = event.touches[0].clientX;
+    },
+    handleTouchMove(event) {
+      const touchX = event.touches[0].clientX;
+      let deltaX = touchX - this.startX;
+
+      if (this.direction === 'right') {
+        this.dragDistance = Math.min(this.threshold, deltaX);
+      } else if (this.direction === 'left') {
+        this.dragDistance = Math.max(-this.threshold, deltaX);
+      }
+    },
+    resetPosition() {
+      if (
+        (this.dragDistance >= this.threshold && this.direction === 'right') ||
+        (this.dragDistance <= -this.threshold && this.direction === 'left')
+      ) {
+        this.$emit('dragged', this.direction);
+      }
+      this.dragDistance = 0; // Reset the position after releasing the touch
+    },
+  },
+};
+</script>
diff --git a/app/javascript/widget/components/FooterReplyTo.vue b/app/javascript/widget/components/FooterReplyTo.vue
new file mode 100644
index 000000000..ca65e15c2
--- /dev/null
+++ b/app/javascript/widget/components/FooterReplyTo.vue
@@ -0,0 +1,41 @@
+<template>
+  <div
+    class="mb-2.5 rounded-[7px] dark:bg-slate-900 dark:text-slate-100 bg-slate-100 px-2 py-1.5 text-sm text-slate-700 flex items-center gap-2"
+  >
+    <div class="items-center flex-grow truncate">
+      <strong>Replying to:</strong>
+      {{ inReplyTo.content || replyToAttachment }}
+    </div>
+    <button
+      class="items-end flex-shrink-0 p-1 rounded-md hover:bg-slate-200 dark:hover:bg-slate-800"
+      @click="$emit('dismiss')"
+    >
+      <fluent-icon icon="dismiss" size="12" />
+    </button>
+  </div>
+</template>
+
+<script>
+import FluentIcon from 'shared/components/FluentIcon/Index.vue';
+
+export default {
+  name: 'FooterReplyTo',
+  components: { FluentIcon },
+  props: {
+    inReplyTo: {
+      type: Object,
+      default: () => {},
+    },
+  },
+  computed: {
+    replyToAttachment() {
+      if (!this.inReplyTo?.attachments.length) {
+        return '';
+      }
+
+      const [{ file_type: fileType } = {}] = this.inReplyTo.attachments;
+      return this.$t(`ATTACHMENTS.${fileType}.CONTENT`);
+    },
+  },
+};
+</script>
diff --git a/app/javascript/widget/components/MessageReplyButton.vue b/app/javascript/widget/components/MessageReplyButton.vue
new file mode 100644
index 000000000..4f8bf4a25
--- /dev/null
+++ b/app/javascript/widget/components/MessageReplyButton.vue
@@ -0,0 +1,17 @@
+<template>
+  <button
+    class="p-1 mb-1 rounded-full dark:text-slate-500 dark:bg-slate-900 text-slate-600 bg-slate-100 hover:text-slate-800"
+    @click="$emit('click')"
+  >
+    <FluentIcon icon="arrow-reply" size="11" class="flex-shrink-0" />
+  </button>
+</template>
+
+<script>
+import FluentIcon from 'shared/components/FluentIcon/Index.vue';
+
+export default {
+  name: 'MessageReplyButton',
+  components: { FluentIcon },
+};
+</script>
diff --git a/app/javascript/widget/components/ReplyToChip.vue b/app/javascript/widget/components/ReplyToChip.vue
new file mode 100644
index 000000000..047092a6f
--- /dev/null
+++ b/app/javascript/widget/components/ReplyToChip.vue
@@ -0,0 +1,51 @@
+<template>
+  <button
+    class="px-1.5 py-0.5 rounded-md text-slate-500 bg-slate-50 dark:bg-slate-900 opacity-60 hover:opacity-100 cursor-pointer flex items-center gap-1.5"
+    @click="navigateTo(replyTo.id)"
+  >
+    <fluent-icon icon="arrow-reply" size="12" class="flex-shrink-0" />
+    <div class="truncate max-w-[8rem]">
+      {{ replyTo.content || replyToAttachment }}
+    </div>
+  </button>
+</template>
+
+<script>
+import FluentIcon from 'shared/components/FluentIcon/Index.vue';
+
+export default {
+  name: 'AgentMessage',
+  components: {
+    FluentIcon,
+  },
+  props: {
+    replyTo: {
+      type: Object,
+      default: () => {},
+    },
+  },
+  computed: {
+    replyToAttachment() {
+      if (!this.replyTo?.attachments.length) {
+        return '';
+      }
+
+      const [{ file_type: fileType } = {}] = this.replyTo.attachments;
+      return this.$t(`ATTACHMENTS.${fileType}.CONTENT`);
+    },
+  },
+  methods: {
+    navigateTo(id) {
+      const elementId = `cwmsg-${id}`;
+      this.$nextTick(() => {
+        const el = document.getElementById(elementId);
+        el.scrollIntoView();
+        el.classList.add('bg-slate-100', 'dark:bg-slate-900');
+        setTimeout(() => {
+          el.classList.remove('bg-slate-100', 'dark:bg-slate-900');
+        }, 500);
+      });
+    },
+  },
+};
+</script>
diff --git a/app/javascript/widget/components/UserMessage.vue b/app/javascript/widget/components/UserMessage.vue
index 3b5115fe8..812d699cb 100755
--- a/app/javascript/widget/components/UserMessage.vue
+++ b/app/javascript/widget/components/UserMessage.vue
@@ -1,46 +1,63 @@
 <template>
-  <div class="user-message-wrap">
-    <div class="user-message">
+  <div class="user-message-wrap group">
+    <div class="flex gap-1 user-message">
       <div
         class="message-wrap"
         :class="{ 'in-progress': isInProgress, 'is-failed': isFailed }"
       >
-        <user-message-bubble
-          v-if="showTextBubble"
-          :message="message.content"
-          :status="message.status"
-          :widget-color="widgetColor"
-        />
-        <div
-          v-if="hasAttachments"
-          class="chat-bubble has-attachment user"
-          :style="{ backgroundColor: widgetColor }"
-        >
-          <div v-for="attachment in message.attachments" :key="attachment.id">
-            <image-bubble
-              v-if="attachment.file_type === 'image' && !hasImageError"
-              :url="attachment.data_url"
-              :thumb="attachment.data_url"
-              :readable-time="readableTime"
-              @error="onImageLoadError"
-            />
-            <file-bubble
-              v-else
-              :url="attachment.data_url"
-              :is-in-progress="isInProgress"
-              :widget-color="widgetColor"
-              is-user-bubble
+        <div v-if="hasReplyTo" class="flex justify-end mt-2 mb-1 text-xs">
+          <reply-to-chip :reply-to="replyTo" />
+        </div>
+        <div class="flex justify-end gap-1">
+          <div class="flex flex-col justify-end">
+            <message-reply-button
+              v-if="!isInProgress && !isFailed"
+              class="transition-opacity delay-75 opacity-0 group-hover:opacity-100 sm:opacity-0"
+              @click="toggleReply"
             />
           </div>
+          <drag-wrapper direction="left" @dragged="toggleReply">
+            <user-message-bubble
+              v-if="showTextBubble"
+              :message="message.content"
+              :status="message.status"
+              :widget-color="widgetColor"
+            />
+            <div
+              v-if="hasAttachments"
+              class="chat-bubble has-attachment user"
+              :style="{ backgroundColor: widgetColor }"
+            >
+              <div
+                v-for="attachment in message.attachments"
+                :key="attachment.id"
+              >
+                <image-bubble
+                  v-if="attachment.file_type === 'image' && !hasImageError"
+                  :url="attachment.data_url"
+                  :thumb="attachment.data_url"
+                  :readable-time="readableTime"
+                  @error="onImageLoadError"
+                />
+                <file-bubble
+                  v-else
+                  :url="attachment.data_url"
+                  :is-in-progress="isInProgress"
+                  :widget-color="widgetColor"
+                  is-user-bubble
+                />
+              </div>
+            </div>
+          </drag-wrapper>
         </div>
         <div
           v-if="isFailed"
-          class="flex justify-end align-middle px-4 py-2 text-red-700"
+          class="flex justify-end px-4 py-2 text-red-700 align-middle"
         >
           <button
             v-if="!hasAttachments"
             :title="$t('COMPONENTS.MESSAGE_BUBBLE.RETRY')"
-            class="inline-flex justify-center items-center ml-2"
+            class="inline-flex items-center justify-center ml-2"
             @click="retrySendMessage"
           >
             <fluent-icon icon="arrow-clockwise" size="14" />
@@ -53,20 +70,28 @@
 
 <script>
 import UserMessageBubble from 'widget/components/UserMessageBubble.vue';
+import MessageReplyButton from 'widget/components/MessageReplyButton.vue';
 import ImageBubble from 'widget/components/ImageBubble.vue';
 import FluentIcon from 'shared/components/FluentIcon/Index.vue';
 import FileBubble from 'widget/components/FileBubble.vue';
 import timeMixin from 'dashboard/mixins/time';
 import messageMixin from '../mixins/messageMixin';
+import ReplyToChip from 'widget/components/ReplyToChip.vue';
+import DragWrapper from 'widget/components/DragWrapper.vue';
+import { BUS_EVENTS } from 'shared/constants/busEvents';
+
 import { mapGetters } from 'vuex';
 
 export default {
   name: 'UserMessage',
   components: {
     UserMessageBubble,
+    MessageReplyButton,
     ImageBubble,
     FileBubble,
     FluentIcon,
+    ReplyToChip,
+    DragWrapper,
   },
   mixins: [timeMixin, messageMixin],
   props: {
@@ -74,6 +99,10 @@ export default {
       type: Object,
       default: () => {},
     },
+    replyTo: {
+      type: Object,
+      default: () => {},
+    },
   },
   data() {
     return {
@@ -107,6 +136,9 @@ export default {
         ? meta.error
         : this.$t('COMPONENTS.MESSAGE_BUBBLE.ERROR_MESSAGE');
     },
+    hasReplyTo() {
+      return this.replyTo && (this.replyTo.content || this.replyTo.attachments);
+    },
   },
   watch: {
     message() {
@@ -126,6 +158,9 @@ export default {
     onImageLoadError() {
       this.hasImageError = true;
     },
+    toggleReply() {
+      bus.$emit(BUS_EVENTS.TOGGLE_REPLY_TO_MESSAGE, this.message);
+    },
   },
 };
 </script>
diff --git a/app/javascript/widget/store/modules/conversation/actions.js b/app/javascript/widget/store/modules/conversation/actions.js
index 526e1d5aa..73a0da91f 100644
--- a/app/javascript/widget/store/modules/conversation/actions.js
+++ b/app/javascript/widget/store/modules/conversation/actions.js
@@ -28,18 +28,17 @@ export const actions = {
     }
   },
   sendMessage: async ({ dispatch }, params) => {
-    const { content } = params;
-    const message = createTemporaryMessage({ content });
-
+    const { content, replyTo } = params;
+    const message = createTemporaryMessage({ content, replyTo });
     dispatch('sendMessageWithData', message);
   },
   sendMessageWithData: async ({ commit }, message) => {
-    const { id, content, meta = {} } = message;
+    const { id, content, replyTo, meta = {} } = message;
 
     commit('pushMessageToConversation', message);
     commit('updateMessageMeta', { id, meta: { ...meta, error: '' } });
     try {
-      const { data } = await sendMessageAPI(content);
+      const { data } = await sendMessageAPI(content, replyTo);
 
       commit('deleteMessage', message.id);
       commit('pushMessageToConversation', { ...data, status: 'sent' });
@@ -69,6 +68,7 @@ export const actions = {
     };
     const tempMessage = createTemporaryMessage({
       attachments: [attachment],
+      replyTo: params.replyTo,
     });
     commit('pushMessageToConversation', tempMessage);
     try {
diff --git a/app/javascript/widget/store/modules/conversation/helpers.js b/app/javascript/widget/store/modules/conversation/helpers.js
index 2ebac5242..61cbc9a6d 100644
--- a/app/javascript/widget/store/modules/conversation/helpers.js
+++ b/app/javascript/widget/store/modules/conversation/helpers.js
@@ -2,13 +2,14 @@ import { MESSAGE_TYPE } from 'widget/helpers/constants';
 import { isASubmittedFormMessage } from 'shared/helpers/MessageTypeHelper';
 
 import getUuid from '../../../helpers/uuid';
-export const createTemporaryMessage = ({ attachments, content }) => {
+export const createTemporaryMessage = ({ attachments, content, replyTo }) => {
   const timestamp = new Date().getTime() / 1000;
   return {
     id: getUuid(),
     content,
     attachments,
     status: 'in_progress',
+    replyTo,
     created_at: timestamp,
     message_type: MESSAGE_TYPE.INCOMING,
   };
diff --git a/app/javascript/widget/store/modules/specs/conversation/actions.spec.js b/app/javascript/widget/store/modules/specs/conversation/actions.spec.js
index 4b2d8dc1e..39587f6fa 100644
--- a/app/javascript/widget/store/modules/specs/conversation/actions.spec.js
+++ b/app/javascript/widget/store/modules/specs/conversation/actions.spec.js
@@ -110,7 +110,10 @@ describe('#actions', () => {
           search: '?param=1',
         },
       }));
-      await actions.sendMessage({ commit, dispatch }, { content: 'hello' });
+      await actions.sendMessage(
+        { commit, dispatch },
+        { content: 'hello', replyTo: 124 }
+      );
       spy.mockRestore();
       windowSpy.mockRestore();
       expect(dispatch).toBeCalledWith('sendMessageWithData', {
@@ -119,6 +122,7 @@ describe('#actions', () => {
         created_at: 1466424490,
         id: '1111',
         message_type: 0,
+        replyTo: 124,
         status: 'in_progress',
       });
     });
@@ -132,7 +136,10 @@ describe('#actions', () => {
       const thumbUrl = '';
       const attachment = { thumbUrl, fileType: 'file' };
 
-      actions.sendAttachment({ commit, dispatch }, { attachment });
+      actions.sendAttachment(
+        { commit, dispatch },
+        { attachment, replyTo: 135 }
+      );
       spy.mockRestore();
       expect(commit).toBeCalledWith('pushMessageToConversation', {
         id: '1111',
@@ -140,6 +147,7 @@ describe('#actions', () => {
         status: 'in_progress',
         created_at: 1466424490,
         message_type: 0,
+        replyTo: 135,
         attachments: [
           {
             thumb_url: '',
diff --git a/app/javascript/widget/store/modules/specs/conversation/helpers.spec.js b/app/javascript/widget/store/modules/specs/conversation/helpers.spec.js
index d2d7943b1..7ba77f3b5 100644
--- a/app/javascript/widget/store/modules/specs/conversation/helpers.spec.js
+++ b/app/javascript/widget/store/modules/specs/conversation/helpers.spec.js
@@ -35,6 +35,15 @@ describe('#createTemporaryMessage', () => {
     expect(message.content).toBe('hello');
     expect(message.status).toBe('in_progress');
   });
+  it('returns message object with reply to', () => {
+    const message = createTemporaryMessage({
+      content: 'hello',
+      replyTo: 124,
+    });
+    expect(message.content).toBe('hello');
+    expect(message.status).toBe('in_progress');
+    expect(message.replyTo).toBe(124);
+  });
 });
 
 describe('#getNonDeletedMessages', () => {
diff --git a/app/javascript/widget/views/Messages.vue b/app/javascript/widget/views/Messages.vue
index 008ba862e..ce473b521 100644
--- a/app/javascript/widget/views/Messages.vue
+++ b/app/javascript/widget/views/Messages.vue
@@ -5,9 +5,7 @@
     <div class="flex flex-1 overflow-auto">
       <conversation-wrap :grouped-messages="groupedMessages" />
     </div>
-    <div class="px-5">
-      <chat-footer />
-    </div>
+    <chat-footer class="px-5" />
   </div>
 </template>
 <script>
diff --git a/app/views/api/v1/widget/messages/create.json.jbuilder b/app/views/api/v1/widget/messages/create.json.jbuilder
index 57276bdf1..fbd6ab5e5 100644
--- a/app/views/api/v1/widget/messages/create.json.jbuilder
+++ b/app/views/api/v1/widget/messages/create.json.jbuilder
@@ -6,5 +6,6 @@ json.message_type @message.message_type_before_type_cast
 json.created_at @message.created_at.to_i
 json.private @message.private
 json.source_id @message.source_id
+json.content_attributes @message.content_attributes
 json.attachments @message.attachments.map(&:push_event_data) if @message.attachments.present?
 json.sender @message.sender.push_event_data if @message.sender
diff --git a/spec/controllers/api/v1/widget/messages_controller_spec.rb b/spec/controllers/api/v1/widget/messages_controller_spec.rb
index f138b5738..11c916514 100644
--- a/spec/controllers/api/v1/widget/messages_controller_spec.rb
+++ b/spec/controllers/api/v1/widget/messages_controller_spec.rb
@@ -71,6 +71,35 @@ RSpec.describe '/api/v1/widget/messages', type: :request do
         expect(json_response['message']).to eq('Content is too long (maximum is 150000 characters)')
       end
 
+      it 'creates message in conversation with a valid reply to' do
+        message_params = { content: 'hello world reply', timestamp: Time.current, reply_to: conversation.messages.first.id }
+        post api_v1_widget_messages_url,
+             params: { website_token: web_widget.website_token, message: message_params },
+             headers: { 'X-Auth-Token' => token },
+             as: :json
+
+        expect(response).to have_http_status(:success)
+        json_response = response.parsed_body
+        expect(json_response['content']).to eq(message_params[:content])
+        expect(json_response['content_attributes']['in_reply_to']).to eq(conversation.messages.first.id)
+        # check nil for external id since this is a web widget conversation
+        expect(json_response['content_attributes']['in_reply_to_external_id']).to be_nil
+      end
+
+      it 'creates message in conversation with an in-valid reply to' do
+        message_params = { content: 'hello world reply', timestamp: Time.current, reply_to: conversation.messages.first.id + 300 }
+        post api_v1_widget_messages_url,
+             params: { website_token: web_widget.website_token, message: message_params },
+             headers: { 'X-Auth-Token' => token },
+             as: :json
+
+        expect(response).to have_http_status(:success)
+        json_response = response.parsed_body
+        expect(json_response['content']).to eq(message_params[:content])
+        expect(json_response['content_attributes']['in_reply_to']).to be_nil
+        expect(json_response['content_attributes']['in_reply_to_external_id']).to be_nil
+      end
+
       it 'creates attachment message in conversation' do
         file = fixture_file_upload(Rails.root.join('spec/assets/avatar.png'), 'image/png')
         message_params = { content: 'hello world', timestamp: Time.current, attachments: [file] }