diff --git a/app/controllers/api/v1/accounts/custom_filters_controller.rb b/app/controllers/api/v1/accounts/custom_filters_controller.rb
index 188f0e623..6cd70b07d 100644
--- a/app/controllers/api/v1/accounts/custom_filters_controller.rb
+++ b/app/controllers/api/v1/accounts/custom_filters_controller.rb
@@ -11,6 +11,7 @@ class Api::V1::Accounts::CustomFiltersController < Api::V1::Accounts::BaseContro
     @custom_filter = current_user.custom_filters.create!(
       permitted_payload.merge(account_id: Current.account.id)
     )
+    render json: { error: @custom_filter.errors.messages }, status: :unprocessable_entity and return unless @custom_filter.valid?
   end
 
   def update
diff --git a/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue b/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue
index c87c85883..1736cecad 100644
--- a/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue
+++ b/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue
@@ -98,7 +98,7 @@ export default {
         const errorMessage = error?.message;
         this.alertMessage =
           errorMessage || this.filterType === 0
-            ? this.$t('FILTER.CUSTOM_VIEWS.ADD.API_FOLDERS.ERROR_MESSAGE')
+            ? errorMessage
             : this.$t('FILTER.CUSTOM_VIEWS.ADD.API_SEGMENTS.ERROR_MESSAGE');
       } finally {
         this.showAlert(this.alertMessage);
diff --git a/app/models/custom_filter.rb b/app/models/custom_filter.rb
index e506edc5a..b3d58fd17 100644
--- a/app/models/custom_filter.rb
+++ b/app/models/custom_filter.rb
@@ -17,8 +17,16 @@
 #  index_custom_filters_on_user_id     (user_id)
 #
 class CustomFilter < ApplicationRecord
+  MAX_FILTER_PER_USER = 50
   belongs_to :user
   belongs_to :account
 
   enum filter_type: { conversation: 0, contact: 1, report: 2 }
+  validate :validate_number_of_filters
+
+  def validate_number_of_filters
+    return true if account.custom_filters.where(user_id: user_id).size < MAX_FILTER_PER_USER
+
+    errors.add :account_id, I18n.t('errors.custom_filters.number_of_records')
+  end
 end
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 2a2437566..daa5a295c 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -70,6 +70,8 @@ en:
         connection_closed_error: Connection closed.
       validations:
         name: should not start or end with symbols, and it should not have < > / \ @ characters.
+    custom_filters:
+      number_of_records: Limit reached. The maximum number of allowed custom filters for a user per account is 50.
 
   reports:
     period: Reporting period %{since} to %{until}
diff --git a/spec/controllers/api/v1/accounts/custom_filters_controller_spec.rb b/spec/controllers/api/v1/accounts/custom_filters_controller_spec.rb
index 73ba61859..2b0815add 100644
--- a/spec/controllers/api/v1/accounts/custom_filters_controller_spec.rb
+++ b/spec/controllers/api/v1/accounts/custom_filters_controller_spec.rb
@@ -66,6 +66,8 @@ RSpec.describe 'Custom Filters API', type: :request do
 
     context 'when it is an authenticated user' do
       let(:user) { create(:user, account: account) }
+      let(:new_account) { create(:account) }
+      let(:new_user) { create(:user, account: new_account) }
 
       it 'creates the filter' do
         expect do
@@ -77,6 +79,23 @@ RSpec.describe 'Custom Filters API', type: :request do
         json_response = response.parsed_body
         expect(json_response['name']).to eq 'vip-customers'
       end
+
+      it 'gives the error for 51st record' do
+        CustomFilter::MAX_FILTER_PER_USER.times do
+          create(:custom_filter, user: user, account: account)
+        end
+
+        expect do
+          post "/api/v1/accounts/#{account.id}/custom_filters", headers: user.create_new_auth_token,
+                                                                params: payload
+        end.not_to change(CustomFilter, :count)
+
+        expect(response).to have_http_status(:unprocessable_entity)
+        json_response = response.parsed_body
+        expect(json_response['message']).to include(
+          'Account Limit reached. The maximum number of allowed custom filters for a user per account is 50.'
+        )
+      end
     end
   end