diff --git a/lib/integrations/slack/send_on_slack_service.rb b/lib/integrations/slack/send_on_slack_service.rb
index 1f9a5fbb8..3ac595ee5 100644
--- a/lib/integrations/slack/send_on_slack_service.rb
+++ b/lib/integrations/slack/send_on_slack_service.rb
@@ -128,7 +128,7 @@ class Integrations::Slack::SendOnSlackService < Base::SendOnChannelService
   end
 
   def update_reference_id
-    return if conversation.identifier
+    return unless should_update_reference_id?
 
     conversation.update!(identifier: @slack_message['ts'])
   end
@@ -146,4 +146,12 @@ class Integrations::Slack::SendOnSlackService < Base::SendOnChannelService
   def link_to_conversation
     "<#{ENV.fetch('FRONTEND_URL', nil)}/app/accounts/#{conversation.account_id}/conversations/#{conversation.display_id}|Click here>"
   end
+
+  # Determines whether the conversation identifier should be updated with the ts value.
+  # The identifier should be updated in the following cases:
+  # - If the conversation identifier is blank, it means a new conversation is being created.
+  # - If the thread_ts is blank, it means that the conversation was previously connected in a different channel.
+  def should_update_reference_id?
+    conversation.identifier.blank? || @slack_message['message']['thread_ts'].blank?
+  end
 end
diff --git a/spec/lib/integrations/slack/send_on_slack_service_spec.rb b/spec/lib/integrations/slack/send_on_slack_service_spec.rb
index 7fc75b2db..bf6ff142a 100644
--- a/spec/lib/integrations/slack/send_on_slack_service_spec.rb
+++ b/spec/lib/integrations/slack/send_on_slack_service_spec.rb
@@ -27,6 +27,7 @@ describe Integrations::Slack::SendOnSlackService do
     allow(slack_message).to receive(:[]).with('ts').and_return('12345.6789')
     allow(slack_message).to receive(:[]).with('message').and_return(slack_message_content)
     allow(slack_message_content).to receive(:[]).with('ts').and_return('6789.12345')
+    allow(slack_message_content).to receive(:[]).with('thread_ts').and_return('12345.6789')
   end
 
   describe '#perform' do
@@ -97,6 +98,43 @@ describe Integrations::Slack::SendOnSlackService do
         expect(message.external_source_id_slack).to eq 'cw-origin-6789.12345'
       end
 
+      it 'sent message will send to the the previous thread if the slack disconnects and connects to a same channel.' do
+        allow(slack_message).to receive(:[]).with('message').and_return({ 'thread_ts' => conversation.identifier })
+        expect(slack_client).to receive(:chat_postMessage).with(
+          channel: hook.reference_id,
+          text: message.content,
+          username: "#{message.sender.name} (Contact)",
+          thread_ts: conversation.identifier,
+          icon_url: anything,
+          unfurl_links: true
+        ).and_return(slack_message)
+
+        builder.perform
+
+        expect(conversation.identifier).to eq 'random_slack_thread_ts'
+      end
+
+      it 'sent message will create a new thread if the slack disconnects and connects to a different channel' do
+        allow(slack_message).to receive(:[]).with('message').and_return({ 'thread_ts' => nil })
+        allow(slack_message).to receive(:[]).with('ts').and_return('1691652432.896169')
+
+        hook.update!(reference_id: 'C12345')
+
+        expect(slack_client).to receive(:chat_postMessage).with(
+          channel: 'C12345',
+          text: message.content,
+          username: "#{message.sender.name} (Contact)",
+          thread_ts: conversation.identifier,
+          icon_url: anything,
+          unfurl_links: true
+        ).and_return(slack_message)
+
+        builder.perform
+
+        expect(hook.reload.reference_id).to eq 'C12345'
+        expect(conversation.identifier).to eq '1691652432.896169'
+      end
+
       it 'sent attachment on slack' do
         expect(slack_client).to receive(:chat_postMessage).with(
           channel: hook.reference_id,