diff --git a/app/controllers/api/v1/accounts/actions/contact_merges_controller.rb b/app/controllers/api/v1/accounts/actions/contact_merges_controller.rb
index 9daee7b04..ce38fd9ab 100644
--- a/app/controllers/api/v1/accounts/actions/contact_merges_controller.rb
+++ b/app/controllers/api/v1/accounts/actions/contact_merges_controller.rb
@@ -9,7 +9,6 @@ class Api::V1::Accounts::Actions::ContactMergesController < Api::V1::Accounts::B
       mergee_contact: @mergee_contact
     )
     contact_merge_action.perform
-    render json: @base_contact
   end
 
   private
diff --git a/app/javascript/dashboard/i18n/locale/en/contact.json b/app/javascript/dashboard/i18n/locale/en/contact.json
index 8944def30..02f512722 100644
--- a/app/javascript/dashboard/i18n/locale/en/contact.json
+++ b/app/javascript/dashboard/i18n/locale/en/contact.json
@@ -343,17 +343,17 @@
     "DESCRIPTION": "Merge contacts to combine two profiles into one, including all attributes and conversations. In case of conflict, the Primary contact’s attributes will take precedence.",
     "PRIMARY": {
       "TITLE": "Primary contact",
-      "HELP_LABEL": "To be kept"
+      "HELP_LABEL": "To be deleted"
     },
-    "CHILD": {
+    "PARENT": {
       "TITLE": "Contact to merge",
       "PLACEHOLDER": "Search for a contact",
-      "HELP_LABEL": "To be deleted"
+      "HELP_LABEL": "To be kept"
     },
     "SUMMARY": {
       "TITLE": "Summary",
-      "DELETE_WARNING": "Contact of <strong>%{childContactName}</strong> will be deleted.",
-      "ATTRIBUTE_WARNING": "Contact details of <strong>%{childContactName}</strong> will be copied to <strong>%{primaryContactName}</strong>."
+      "DELETE_WARNING": "Contact of <strong>%{primaryContactName}</strong> will be deleted.",
+      "ATTRIBUTE_WARNING": "Contact details of <strong>%{primaryContactName}</strong> will be copied to <strong>%{parentContactName}</strong>."
     },
     "SEARCH": {
       "ERROR": "ERROR_MESSAGE"
diff --git a/app/javascript/dashboard/modules/contact/ContactMergeModal.vue b/app/javascript/dashboard/modules/contact/ContactMergeModal.vue
index 089e74d98..b513cb1fd 100644
--- a/app/javascript/dashboard/modules/contact/ContactMergeModal.vue
+++ b/app/javascript/dashboard/modules/contact/ContactMergeModal.vue
@@ -73,12 +73,12 @@ export default {
         this.isSearching = false;
       }
     },
-    async onMergeContacts(childContactId) {
+    async onMergeContacts(parentContactId) {
       this.$track(CONTACTS_EVENTS.MERGED_CONTACTS);
       try {
         await this.$store.dispatch('contacts/merge', {
-          childId: childContactId,
-          parentId: this.primaryContact.id,
+          childId: this.primaryContact.id,
+          parentId: parentContactId,
         });
         this.showAlert(this.$t('MERGE_CONTACTS.FORM.SUCCESS_MESSAGE'));
         this.onClose();
diff --git a/app/javascript/dashboard/modules/contact/components/MergeContact.vue b/app/javascript/dashboard/modules/contact/components/MergeContact.vue
index 768033d12..30c1adb04 100644
--- a/app/javascript/dashboard/modules/contact/components/MergeContact.vue
+++ b/app/javascript/dashboard/modules/contact/components/MergeContact.vue
@@ -1,62 +1,29 @@
 <template>
   <form @submit.prevent="onSubmit">
-    <div class="merge-contacts">
-      <div class="multiselect-wrap--medium">
-        <label class="multiselect__label">
-          {{ $t('MERGE_CONTACTS.PRIMARY.TITLE') }}
-          <woot-label
-            :title="$t('MERGE_CONTACTS.PRIMARY.HELP_LABEL')"
-            color-scheme="success"
-            small
-            class="label--merge-warning"
-          />
-        </label>
-        <multiselect
-          :value="primaryContact"
-          disabled
-          :options="[]"
-          :show-labels="false"
-          label="name"
-          track-by="id"
-        >
-          <template slot="singleLabel" slot-scope="props">
-            <contact-dropdown-item
-              :thumbnail="props.option.thumbnail"
-              :name="props.option.name"
-              :identifier="props.option.id"
-              :email="props.option.email"
-              :phone-number="props.option.phoneNumber"
-            />
-          </template>
-        </multiselect>
-      </div>
-
-      <div class="child-contact-wrap">
-        <div class="child-arrow">
-          <fluent-icon icon="arrow-up" class="up" size="17" />
-        </div>
+    <div>
+      <div>
         <div
-          class="child-contact multiselect-wrap--medium"
-          :class="{ error: $v.childContact.$error }"
+          class="mt-1 multiselect-wrap--medium"
+          :class="{ error: $v.parentContact.$error }"
         >
           <label class="multiselect__label">
-            {{ $t('MERGE_CONTACTS.CHILD.TITLE')
-            }}<woot-label
-              :title="$t('MERGE_CONTACTS.CHILD.HELP_LABEL')"
-              color-scheme="alert"
+            {{ $t('MERGE_CONTACTS.PARENT.TITLE') }}
+            <woot-label
+              :title="$t('MERGE_CONTACTS.PARENT.HELP_LABEL')"
+              color-scheme="success"
               small
-              class="label--merge-warning"
+              class="ml-2"
             />
           </label>
           <multiselect
-            v-model="childContact"
+            v-model="parentContact"
             :options="searchResults"
             label="name"
             track-by="id"
             :internal-search="false"
             :clear-on-select="false"
             :show-labels="false"
-            :placeholder="$t('MERGE_CONTACTS.CHILD.PLACEHOLDER')"
+            :placeholder="$t('MERGE_CONTACTS.PARENT.PLACEHOLDER')"
             :allow-empty="true"
             :loading="isSearching"
             :max-height="150"
@@ -85,17 +52,57 @@
               {{ $t('AGENT_MGMT.SEARCH.NO_RESULTS') }}
             </span>
           </multiselect>
-          <span v-if="$v.childContact.$error" class="message">
+          <span v-if="$v.parentContact.$error" class="message">
             {{ $t('MERGE_CONTACTS.FORM.CHILD_CONTACT.ERROR') }}
           </span>
         </div>
       </div>
+      <div class="multiselect-wrap--medium flex">
+        <div
+          class="w-8 relative text-base text-slate-100 dark:text-slate-600 after:content-[''] after:h-12 after:w-0 after:left-4 after:absolute after:border-l after:border-solid after:border-slate-100 after:dark:border-slate-600 before:content-[''] before:h-0 before:w-4 before:left-4 before:top-12 before:absolute before:border-b before:border-solid before:border-slate-100 before:dark:border-slate-600"
+        >
+          <fluent-icon
+            icon="arrow-up"
+            class="absolute -top-1 left-2"
+            size="17"
+          />
+        </div>
+        <div class="flex flex-col w-full">
+          <label class="multiselect__label">
+            {{ $t('MERGE_CONTACTS.PRIMARY.TITLE') }}
+            <woot-label
+              :title="$t('MERGE_CONTACTS.PRIMARY.HELP_LABEL')"
+              color-scheme="alert"
+              small
+              class="ml-2"
+            />
+          </label>
+          <multiselect
+            :value="primaryContact"
+            disabled
+            :options="[]"
+            :show-labels="false"
+            label="name"
+            track-by="id"
+          >
+            <template slot="singleLabel" slot-scope="props">
+              <contact-dropdown-item
+                :thumbnail="props.option.thumbnail"
+                :name="props.option.name"
+                :identifier="props.option.id"
+                :email="props.option.email"
+                :phone-number="props.option.phoneNumber"
+              />
+            </template>
+          </multiselect>
+        </div>
+      </div>
     </div>
     <merge-contact-summary
       :primary-contact-name="primaryContact.name"
-      :child-contact-name="childContactName"
+      :parent-contact-name="parentContactName"
     />
-    <div class="footer">
+    <div class="mt-6 flex justify-end">
       <woot-button variant="clear" @click.prevent="onCancel">
         {{ $t('MERGE_CONTACTS.FORM.CANCEL') }}
       </woot-button>
@@ -138,19 +145,19 @@ export default {
     primaryContact: {
       required,
     },
-    childContact: {
+    parentContact: {
       required,
     },
   },
   data() {
     return {
-      childContact: undefined,
+      parentContact: undefined,
     };
   },
 
   computed: {
-    childContactName() {
-      return this.childContact ? this.childContact.name : '';
+    parentContactName() {
+      return this.parentContact ? this.parentContact.name : '';
     },
   },
   methods: {
@@ -162,7 +169,7 @@ export default {
       if (this.$v.$invalid) {
         return;
       }
-      this.$emit('submit', this.childContact.id);
+      this.$emit('submit', this.parentContact.id);
     },
     onCancel() {
       this.$emit('cancel');
@@ -172,51 +179,24 @@ export default {
 </script>
 
 <style lang="scss" scoped>
-.child-contact-wrap {
-  @apply flex w-full;
-}
-.child-contact {
-  @apply min-w-0 flex-grow flex-shrink-0;
-}
-.child-arrow {
-  @apply w-8 relative text-base text-slate-100 dark:text-slate-600;
-}
-.multiselect {
-  @apply mb-2;
-}
-.child-contact {
-  @apply mt-1;
-}
-.child-arrow::after {
-  @apply content-[''] h-12 w-0 left-5 absolute border-l border-solid border-slate-100 dark:border-slate-600;
-}
-
-.child-arrow::before {
-  @apply content-[''] h-0 w-4 left-5 top-12 absolute border-b border-solid border-slate-100 dark:border-slate-600;
-}
-
-.up {
-  @apply absolute -top-1 left-3;
-}
-
-.footer {
-  @apply mt-6 flex justify-end;
-}
-
 /* TDOD: Clean errors in forms style */
 .error .message {
   @apply mt-0;
 }
 
-.label--merge-warning {
-  @apply ml-2;
-}
-
 ::v-deep {
   .multiselect {
     @apply rounded-md;
   }
 
+  .multiselect--disabled {
+    @apply border-0;
+
+    .multiselect__tags {
+      @apply border;
+    }
+  }
+
   .multiselect__tags {
     @apply h-[52px];
   }
diff --git a/app/javascript/dashboard/modules/contact/components/MergeContactSummary.vue b/app/javascript/dashboard/modules/contact/components/MergeContactSummary.vue
index 667359493..83c588da7 100644
--- a/app/javascript/dashboard/modules/contact/components/MergeContactSummary.vue
+++ b/app/javascript/dashboard/modules/contact/components/MergeContactSummary.vue
@@ -1,26 +1,29 @@
 <template>
-  <div v-if="childContactName" class="merge-summary callout">
-    <h5 class="text-block-title">
+  <div
+    v-if="parentContactName"
+    class="my-4 relative p-2.5 border rounded-[4px] text-slate-800 dark:text-slate-100 border-slate-100 dark:border-slate-700 bg-white dark:bg-slate-800"
+  >
+    <h5 class="text-base font-medium text-slate-900 dark:text-white">
       {{ $t('MERGE_CONTACTS.SUMMARY.TITLE') }}
     </h5>
-    <ul class="summary-items">
+    <ul class="ml-0 list-none">
       <li>
-        <span class="bullet">❌</span>
+        <span class="inline-block mr-1">❌</span>
         <span
           v-dompurify-html="
             $t('MERGE_CONTACTS.SUMMARY.DELETE_WARNING', {
-              childContactName,
+              primaryContactName,
             })
           "
         />
       </li>
       <li>
-        <span class="bullet">✅</span>
+        <span class="inline-block mr-1">✅</span>
         <span
           v-dompurify-html="
             $t('MERGE_CONTACTS.SUMMARY.ATTRIBUTE_WARNING', {
-              childContactName,
               primaryContactName,
+              parentContactName,
             })
           "
         />
@@ -36,32 +39,10 @@ export default {
       type: String,
       default: '',
     },
-    childContactName: {
+    parentContactName: {
       type: String,
       default: '',
     },
   },
-
-  computed: {},
 };
 </script>
-
-<style lang="scss" scoped>
-.merge-summary {
-  margin-top: var(--space-normal);
-}
-
-.summary-items {
-  margin-left: 0;
-  list-style: none;
-
-  li {
-    margin-bottom: var(--space-smaller);
-  }
-}
-
-.bullet {
-  display: inline-block;
-  margin-right: var(--space-smaller);
-}
-</style>
diff --git a/app/views/api/v1/accounts/actions/contact_merges/create.json.jbuilder b/app/views/api/v1/accounts/actions/contact_merges/create.json.jbuilder
new file mode 100644
index 000000000..c0ea40c76
--- /dev/null
+++ b/app/views/api/v1/accounts/actions/contact_merges/create.json.jbuilder
@@ -0,0 +1 @@
+json.partial! 'api/v1/models/contact', formats: [:json], resource: @base_contact