diff --git a/app/helpers/portal_helper.rb b/app/helpers/portal_helper.rb
index 3ed303556..e98f0a72d 100644
--- a/app/helpers/portal_helper.rb
+++ b/app/helpers/portal_helper.rb
@@ -74,6 +74,17 @@ module PortalHelper
     end
   end
 
+  def generate_portal_brand_url(brand_url, referer)
+    url = URI.parse(brand_url.to_s)
+    query_params = Rack::Utils.parse_query(url.query)
+    query_params['utm_medium'] = 'helpcenter'
+    query_params['utm_campaign'] = 'branding'
+    query_params['utm_source'] = URI.parse(referer).host if referer.present? && referer.match?(URI::DEFAULT_PARSER.make_regexp)
+
+    url.query = query_params.to_query
+    url.to_s
+  end
+
   def render_category_content(content)
     ChatwootMarkdownRenderer.new(content).render_markdown_to_plain_text
   end
diff --git a/app/javascript/shared/components/Branding.vue b/app/javascript/shared/components/Branding.vue
index 9ca976d80..2f1a8d5d0 100644
--- a/app/javascript/shared/components/Branding.vue
+++ b/app/javascript/shared/components/Branding.vue
@@ -33,13 +33,15 @@ export default {
     brandRedirectURL() {
       try {
         const referrerHost = this.$store.getters['appConfig/getReferrerHost'];
-        const baseURL = `${this.globalConfig.widgetBrandURL}?utm_source=${
-          referrerHost ? 'widget_branding' : 'survey_branding'
-        }`;
+        const url = new URL(this.globalConfig.widgetBrandURL);
         if (referrerHost) {
-          return `${baseURL}&utm_referrer=${referrerHost}`;
+          url.searchParams.set('utm_source', referrerHost);
+          url.searchParams.set('utm_medium', 'widget');
+        } else {
+          url.searchParams.set('utm_medium', 'survey');
         }
-        return baseURL;
+        url.searchParams.set('utm_campaign', 'branding');
+        return url.toString();
       } catch (e) {
         // Suppressing the error as getter is not defined in some cases
       }
diff --git a/app/views/public/api/v1/portals/_footer.html.erb b/app/views/public/api/v1/portals/_footer.html.erb
index 8de87b8f2..bfba6235b 100644
--- a/app/views/public/api/v1/portals/_footer.html.erb
+++ b/app/views/public/api/v1/portals/_footer.html.erb
@@ -8,12 +8,12 @@
           alt="<%= @global_config['BRAND_NAME'] %>"
           src="<%= @global_config['LOGO_THUMBNAIL'] %>"
         />
-      <p class="text-slate-700 dark:text-slate-300 text-sm font-medium text-center">
-        <%= I18n.t('public_portal.footer.made_with') %>
-       
-          <a class="hover:underline" href="<%= @global_config['BRAND_URL'] %>" target="_blank" rel="noopener noreferrer nofoll/ow"><%= @global_config['BRAND_NAME'] %></a>
-    
-      </p>
+        <p class="text-slate-700 dark:text-slate-300 text-sm font-medium text-center">
+          <%= I18n.t('public_portal.footer.made_with') %>
+
+            <a class="hover:underline" href="<%= generate_portal_brand_url(@global_config['BRAND_URL'], request.referer) %>" target="_blank" rel="noopener noreferrer nofollow"><%= @global_config['BRAND_NAME'] %></a>
+
+        </p>
     </div>
   </div>
 </footer>
diff --git a/spec/helpers/portal_helper_spec.rb b/spec/helpers/portal_helper_spec.rb
index 241b4c6dd..d55c83be7 100644
--- a/spec/helpers/portal_helper_spec.rb
+++ b/spec/helpers/portal_helper_spec.rb
@@ -291,4 +291,40 @@ describe PortalHelper do
       end
     end
   end
+
+  describe '#generate_portal_brand_url' do
+    it 'builds URL with UTM params and referer host as source (happy path)' do
+      result = helper.generate_portal_brand_url('https://brand.example.com', 'https://app.chatwoot.com/some/page')
+      uri = URI.parse(result)
+      params = Rack::Utils.parse_query(uri.query)
+      expect(uri.scheme).to eq('https')
+      expect(uri.host).to eq('brand.example.com')
+      expect(params['utm_medium']).to eq('helpcenter')
+      expect(params['utm_campaign']).to eq('branding')
+      expect(params['utm_source']).to eq('app.chatwoot.com')
+    end
+
+    it 'returns utm string when brand_url is nil or empty' do
+      expect(helper.generate_portal_brand_url(nil,
+                                              'https://app.chatwoot.com')).to eq(
+                                                '?utm_campaign=branding&utm_medium=helpcenter&utm_source=app.chatwoot.com'
+                                              )
+      expect(helper.generate_portal_brand_url('',
+                                              'https://app.chatwoot.com')).to eq(
+                                                '?utm_campaign=branding&utm_medium=helpcenter&utm_source=app.chatwoot.com'
+                                              )
+    end
+
+    it 'omits utm_source when referer is nil or invalid' do
+      r1 = helper.generate_portal_brand_url('https://brand.example.com', nil)
+      p1 = Rack::Utils.parse_query(URI.parse(r1).query)
+      expect(p1.key?('utm_source')).to be(false)
+
+      r2 = helper.generate_portal_brand_url('https://brand.example.com', '::not-a-valid-url')
+      p2 = Rack::Utils.parse_query(URI.parse(r2).query)
+      expect(p2.key?('utm_source')).to be(false)
+      expect(p2['utm_medium']).to eq('helpcenter')
+      expect(p2['utm_campaign']).to eq('branding')
+    end
+  end
 end