diff --git a/app/controllers/api/v1/accounts/conversations/messages_controller.rb b/app/controllers/api/v1/accounts/conversations/messages_controller.rb
index 54cf7c595..8cfea20ba 100644
--- a/app/controllers/api/v1/accounts/conversations/messages_controller.rb
+++ b/app/controllers/api/v1/accounts/conversations/messages_controller.rb
@@ -11,9 +11,24 @@ class Api::V1::Accounts::Conversations::MessagesController < Api::V1::Accounts::
     render_could_not_create_error(e.message)
   end
 
+  def destroy
+    ActiveRecord::Base.transaction do
+      message.update!(content: I18n.t('conversations.messages.deleted'), deleted: true)
+      message.attachments.destroy_all
+    end
+  end
+
   private
 
+  def message
+    @message ||= @conversation.messages.find(permitted_params[:id])
+  end
+
   def message_finder
     @message_finder ||= MessageFinder.new(@conversation, params)
   end
+
+  def permitted_params
+    params.permit(:id)
+  end
 end
diff --git a/app/models/message.rb b/app/models/message.rb
index bae73fc1e..af0ca42d8 100644
--- a/app/models/message.rb
+++ b/app/models/message.rb
@@ -55,7 +55,7 @@ class Message < ApplicationRecord
   # [:submitted_email, :items, :submitted_values] : Used for bot message types
   # [:email] : Used by conversation_continuity incoming email messages
   # [:in_reply_to] : Used to reply to a particular tweet in threads
-  store :content_attributes, accessors: [:submitted_email, :items, :submitted_values, :email, :in_reply_to], coder: JSON
+  store :content_attributes, accessors: [:submitted_email, :items, :submitted_values, :email, :in_reply_to, :deleted], coder: JSON
 
   store :external_source_ids, accessors: [:slack], coder: JSON, prefix: :external_source_id
 
diff --git a/app/views/api/v1/accounts/conversations/messages/destroy.json.jbuilder b/app/views/api/v1/accounts/conversations/messages/destroy.json.jbuilder
new file mode 100644
index 000000000..3798b6c1f
--- /dev/null
+++ b/app/views/api/v1/accounts/conversations/messages/destroy.json.jbuilder
@@ -0,0 +1 @@
+json.partial! 'api/v1/models/message', message: @message
diff --git a/config/locales/en.yml b/config/locales/en.yml
index f21b162f9..b87bc7023 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -46,6 +46,8 @@ en:
     period: Reporting period %{since} to %{until}
 
   conversations:
+    messages:
+      deleted: This message was deleted
     activity:
       status:
         resolved: "Conversation was marked resolved by %{user_name}"
diff --git a/config/routes.rb b/config/routes.rb
index 4bf472f01..dcec9aa4b 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -49,7 +49,7 @@ Rails.application.routes.draw do
             get 'meta', on: :collection
             get 'search', on: :collection
             scope module: :conversations do
-              resources :messages, only: [:index, :create]
+              resources :messages, only: [:index, :create, :destroy]
               resources :assignments, only: [:create]
               resources :labels, only: [:create, :index]
             end
diff --git a/spec/controllers/api/v1/accounts/conversations/messages_controller_spec.rb b/spec/controllers/api/v1/accounts/conversations/messages_controller_spec.rb
index 7154ef47a..a8521a439 100644
--- a/spec/controllers/api/v1/accounts/conversations/messages_controller_spec.rb
+++ b/spec/controllers/api/v1/accounts/conversations/messages_controller_spec.rb
@@ -120,4 +120,42 @@ RSpec.describe 'Conversation Messages API', type: :request do
       end
     end
   end
+
+  describe 'DELETE /api/v1/accounts/{account.id}/conversations/:conversation_id/messages/:id' do
+    let(:message) { create(:message, account: account) }
+    let(:conversation) { message.conversation }
+
+    context 'when it is an unauthenticated user' do
+      it 'returns unauthorized' do
+        delete "/api/v1/accounts/#{account.id}/conversations/#{conversation.display_id}/messages/#{message.id}"
+        expect(response).to have_http_status(:unauthorized)
+      end
+    end
+
+    context 'when it is an authenticated user' do
+      let(:agent) { create(:user, account: account, role: :agent) }
+
+      it 'deletes the message' do
+        delete "/api/v1/accounts/#{account.id}/conversations/#{conversation.display_id}/messages/#{message.id}",
+               headers: agent.create_new_auth_token,
+               as: :json
+
+        expect(response).to have_http_status(:success)
+        expect(message.reload.content).to eq 'This message was deleted'
+        expect(message.reload.deleted).to eq true
+      end
+    end
+
+    context 'when the message id is invalid' do
+      let(:agent) { create(:user, account: account, role: :agent) }
+
+      it 'returns not found error' do
+        delete "/api/v1/accounts/#{account.id}/conversations/#{conversation.display_id}/messages/99999",
+               headers: agent.create_new_auth_token,
+               as: :json
+
+        expect(response).to have_http_status(:not_found)
+      end
+    end
+  end
 end