feat: firecrawl branding api [UPM-15] (#13903)
Adds `WebsiteBrandingService` (OSS) with an Enterprise override using
Firecrawl v2 to extract branding and business data from a URL for
onboarding auto-fill.
OSS version uses HTTParty + Nokogiri to extract:
- Business name (og:site_name or title)
- Language (html lang)
- Favicon
- Social links from `<a>` tags
Enterprise version makes a single Firecrawl call to fetch:
- Structured JSON (name, language, industry via LLM)
- Branding (favicon, primary color)
- Page links
Falls back to OSS if Firecrawl is unavailable or fails.
Social handles (WhatsApp, Facebook, Instagram, Telegram, TikTok, LINE)
are parsed deterministically via a shared `SocialLinkParser`.
> We use links for socials, since the LLM extraction was unreliable,
mostly returned empty, and hallucinated in some rare scenarios
## How to test
```ruby
# OSS (no Firecrawl key needed)
WebsiteBrandingService.new('chatwoot.com').perform
# Enterprise (requires CAPTAIN_FIRECRAWL_API_KEY)
WebsiteBrandingService.new('notion.so').perform
WebsiteBrandingService.new('postman.com').perform
```
Verify the returned hash includes business_name, language,
industry_category, social_handles, and branding with
favicon/primary_color.
<img width="908" height="393" alt="image"
src="https://github.com/user-attachments/assets/e3696887-d366-485a-89a0-8e1a9698a788"
/>
This commit is contained in:
Shivam Mishra
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spec/services/website_branding_service_spec.rb
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156
spec/services/website_branding_service_spec.rb
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require 'rails_helper'
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RSpec.describe WebsiteBrandingService do
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describe '#perform' do
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let(:url) { 'https://example.com' }
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let(:html_body) do
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<<~HTML
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<html lang="en">
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<head>
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<title>Acme Corp | Home</title>
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<meta property="og:site_name" content="Acme Corp" />
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<meta property="og:image" content="https://example.com/og-image.png" />
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<meta name="theme-color" content="#FF5733" />
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<link rel="icon" href="/favicon.ico" />
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</head>
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<body>
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<header><a href="/">Home</a></header>
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<footer>
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<a href="https://facebook.com/acmecorp">Facebook</a>
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<a href="https://instagram.com/acme_corp">Instagram</a>
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<a href="https://wa.me/1234567890">WhatsApp</a>
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<a href="https://t.me/acmecorp">Telegram</a>
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<a href="https://tiktok.com/@acmetok">TikTok</a>
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</footer>
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</body>
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</html>
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HTML
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end
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before do
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stub_request(:get, url).to_return(status: 200, body: html_body, headers: { 'content-type' => 'text/html' })
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end
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it 'extracts business info, branding, and social handles' do
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result = described_class.new(url).perform
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expect(result).to eq({
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business_name: 'Acme Corp',
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language: 'en',
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industry_category: nil,
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social_handles: {
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whatsapp: '1234567890',
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line: nil,
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facebook: 'acmecorp',
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instagram: 'acme_corp',
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telegram: 'acmecorp',
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tiktok: '@acmetok'
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},
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branding: {
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favicon: 'https://example.com/favicon.ico',
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primary_color: '#FF5733'
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}
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})
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end
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context 'when og:site_name is missing' do
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let(:html_body) do
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<<~HTML
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<html lang="fr">
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<head><title>Mon Entreprise - Bienvenue</title></head>
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<body></body>
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</html>
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HTML
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end
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it 'falls back to the first segment of the title' do
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result = described_class.new(url).perform
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expect(result[:business_name]).to eq('Mon Entreprise')
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expect(result[:language]).to eq('fr')
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end
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end
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context 'when the page fails to load' do
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before { stub_request(:get, url).to_return(status: 500, body: '') }
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it 'returns nil' do
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expect(described_class.new(url).perform).to be_nil
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end
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end
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context 'when a network error occurs' do
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before { stub_request(:get, url).to_raise(StandardError.new('connection refused')) }
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it 'logs the error and returns nil' do
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expect(Rails.logger).to receive(:error).with(/connection refused/)
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expect(described_class.new(url).perform).to be_nil
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end
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end
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context 'when URL has no scheme' do
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before do
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stub_request(:get, 'https://example.com').to_return(status: 200, body: html_body, headers: { 'content-type' => 'text/html' })
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end
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it 'prepends https://' do
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result = described_class.new('example.com').perform
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expect(result[:business_name]).to eq('Acme Corp')
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end
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end
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context 'when WhatsApp link uses api.whatsapp.com format' do
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let(:html_body) do
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<<~HTML
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<html lang="en">
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<head><title>Test</title></head>
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<body><a href="https://api.whatsapp.com/send?phone=5511999999999&text=Hello">Chat</a></body>
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</html>
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HTML
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end
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it 'extracts phone from query param' do
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result = described_class.new(url).perform
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expect(result[:social_handles][:whatsapp]).to eq('5511999999999')
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end
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end
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context 'when links contain lookalike domains' do
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let(:html_body) do
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<<~HTML
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<html lang="en">
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<head><title>Test</title></head>
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<body>
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<a href="https://notfacebook.com/page">Not FB</a>
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<a href="https://fakeinstagram.com/user">Not IG</a>
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</body>
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</html>
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HTML
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end
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it 'does not match lookalike domains' do
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result = described_class.new(url).perform
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expect(result[:social_handles][:facebook]).to be_nil
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expect(result[:social_handles][:instagram]).to be_nil
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end
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end
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context 'when favicon uses a relative path without leading slash' do
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let(:html_body) do
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<<~HTML
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<html lang="en">
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<head>
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<title>Test</title>
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<link rel="icon" href="favicon.ico" />
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</head>
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<body></body>
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</html>
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HTML
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end
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it 'resolves the relative favicon URL' do
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result = described_class.new(url).perform
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expect(result[:branding][:favicon]).to eq('https://example.com/favicon.ico')
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end
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end
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end
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end
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