diff --git a/app/controllers/api/v1/inbox/webhooks_controller.rb b/app/controllers/api/v1/account/webhooks_controller.rb
similarity index 86%
rename from app/controllers/api/v1/inbox/webhooks_controller.rb
rename to app/controllers/api/v1/account/webhooks_controller.rb
index 47ada02a8..dc56debfc 100644
--- a/app/controllers/api/v1/inbox/webhooks_controller.rb
+++ b/app/controllers/api/v1/account/webhooks_controller.rb
@@ -1,4 +1,4 @@
-class Api::V1::Inbox::WebhooksController < Api::BaseController
+class Api::V1::Account::WebhooksController < Api::BaseController
   before_action :check_authorization
   before_action :fetch_webhook, only: [:update, :destroy]
 
@@ -23,7 +23,7 @@ class Api::V1::Inbox::WebhooksController < Api::BaseController
   private
 
   def webhook_params
-    params.require(:webhook).permit(:account_id, :inbox_id, :urls).merge(urls: params[:urls])
+    params.require(:webhook).permit(:account_id, :inbox_id, :url)
   end
 
   def fetch_webhook
diff --git a/app/listeners/webhook_listener.rb b/app/listeners/webhook_listener.rb
index 4b370404f..0da0fdad4 100644
--- a/app/listeners/webhook_listener.rb
+++ b/app/listeners/webhook_listener.rb
@@ -3,13 +3,17 @@ class WebhookListener < BaseListener
     message = extract_message_and_account(event)[0]
     inbox = message.inbox
 
-    return unless message.reportable? && inbox.webhook.present?
+    return unless message.reportable?
 
-    webhook = message.inbox.webhook
-    payload = message.push_event_data.merge(event: __method__.to_s)
+    payload = message.webhook_data.merge(event: __method__.to_s)
+    # Account webhooks
+    inbox.account.webhooks.account.each do |webhook|
+      WebhookJob.perform_later(webhook.url, payload)
+    end
 
-    webhook.urls.each do |url|
-      WebhookJob.perform_later(url, payload)
+    # Inbox webhooks
+    inbox.webhooks.inbox.each do |webhook|
+      WebhookJob.perform_later(webhook.url, payload)
     end
   end
 end
diff --git a/app/models/account.rb b/app/models/account.rb
index dc73a1e62..30987d041 100644
--- a/app/models/account.rb
+++ b/app/models/account.rb
@@ -60,6 +60,13 @@ class Account < ApplicationRecord
     }
   end
 
+  def webhook_data
+    {
+      id: id,
+      name: name
+    }
+  end
+
   private
 
   def create_subscription
diff --git a/app/models/contact.rb b/app/models/contact.rb
index ab5d88990..112a261c8 100644
--- a/app/models/contact.rb
+++ b/app/models/contact.rb
@@ -41,4 +41,11 @@ class Contact < ApplicationRecord
       pubsub_token: pubsub_token
     }
   end
+
+  def webhook_data
+    {
+      id: id,
+      name: name
+    }
+  end
 end
diff --git a/app/models/conversation.rb b/app/models/conversation.rb
index 924deaaa1..6facd6ad6 100644
--- a/app/models/conversation.rb
+++ b/app/models/conversation.rb
@@ -93,6 +93,13 @@ class Conversation < ApplicationRecord
     Conversations::EventDataPresenter.new(self).lock_data
   end
 
+  def webhook_data
+    {
+      display_id: display_id,
+      additional_attributes: additional_attributes
+    }
+  end
+
   private
 
   def dispatch_events
diff --git a/app/models/inbox.rb b/app/models/inbox.rb
index fdc717c84..3420cf3f0 100644
--- a/app/models/inbox.rb
+++ b/app/models/inbox.rb
@@ -33,7 +33,7 @@ class Inbox < ApplicationRecord
   has_many :members, through: :inbox_members, source: :user
   has_many :conversations, dependent: :destroy
   has_many :messages, through: :conversations
-  has_one :webhook, dependent: :destroy
+  has_many :webhooks, dependent: :destroy
   after_create :subscribe_webhook, if: :facebook?
   after_destroy :delete_round_robin_agents
 
@@ -60,6 +60,13 @@ class Inbox < ApplicationRecord
     account.users.find_by(id: user_id)
   end
 
+  def webhook_data
+    {
+      id: id,
+      name: name
+    }
+  end
+
   private
 
   def delete_round_robin_agents
diff --git a/app/models/message.rb b/app/models/message.rb
index 94524eba8..633e44d34 100644
--- a/app/models/message.rb
+++ b/app/models/message.rb
@@ -50,6 +50,7 @@ class Message < ApplicationRecord
   belongs_to :inbox
   belongs_to :conversation
   belongs_to :user, required: false
+  belongs_to :contact, required: false
 
   has_one :attachment, dependent: :destroy, autosave: true
 
@@ -78,6 +79,21 @@ class Message < ApplicationRecord
     incoming? || outgoing?
   end
 
+  def webhook_data
+    {
+      id: id,
+      content: content,
+      created_at: created_at,
+      message_type: message_type,
+      source_id: source_id,
+      sender: user.try(:webhook_data),
+      contact: contact.try(:webhook_data),
+      inbox: inbox.webhook_data,
+      conversation: conversation.webhook_data,
+      account: account.webhook_data
+    }
+  end
+
   private
 
   def dispatch_event
diff --git a/app/models/user.rb b/app/models/user.rb
index 7d1e8391d..26567854b 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -110,4 +110,12 @@ class User < ApplicationRecord
       avatar_url: avatar_url
     }
   end
+
+  def webhook_data
+    {
+      id: id,
+      name: name,
+      email: email
+    }
+  end
 end
diff --git a/app/models/webhook.rb b/app/models/webhook.rb
index 81f416e98..4e1810826 100644
--- a/app/models/webhook.rb
+++ b/app/models/webhook.rb
@@ -2,19 +2,20 @@
 #
 # Table name: webhooks
 #
-#  id         :bigint           not null, primary key
-#  urls       :string
-#  created_at :datetime         not null
-#  updated_at :datetime         not null
-#  account_id :integer
-#  inbox_id   :integer
+#  id           :bigint           not null, primary key
+#  url          :string
+#  webhook_type :integer          default("account")
+#  created_at   :datetime         not null
+#  updated_at   :datetime         not null
+#  account_id   :integer
+#  inbox_id     :integer
 #
 
 class Webhook < ApplicationRecord
   belongs_to :account
-  belongs_to :inbox
+  belongs_to :inbox, optional: true
 
   validates :account_id, presence: true
-  validates :inbox_id, presence: true
-  serialize :urls, Array
+
+  enum webhook_type: { account: 0, inbox: 1 }
 end
diff --git a/app/views/api/v1/inbox/index.json.jbuilder b/app/views/api/v1/account/index.json.jbuilder
similarity index 100%
rename from app/views/api/v1/inbox/index.json.jbuilder
rename to app/views/api/v1/account/index.json.jbuilder
diff --git a/app/views/api/v1/account/webhooks/_webhook.json.jbuilder b/app/views/api/v1/account/webhooks/_webhook.json.jbuilder
new file mode 100644
index 000000000..b02de2098
--- /dev/null
+++ b/app/views/api/v1/account/webhooks/_webhook.json.jbuilder
@@ -0,0 +1,9 @@
+json.id webhook.id
+json.url webhook.url
+json.account_id webhook.account_id
+if webhook.inbox
+  json.inbox do
+    json.id webhook.inbox.id
+    json.name webhook.inbox.name
+  end
+end
diff --git a/app/views/api/v1/inbox/webhooks/create.json.jbuilder b/app/views/api/v1/account/webhooks/create.json.jbuilder
similarity index 100%
rename from app/views/api/v1/inbox/webhooks/create.json.jbuilder
rename to app/views/api/v1/account/webhooks/create.json.jbuilder
diff --git a/app/views/api/v1/inbox/webhooks/index.json.jbuilder b/app/views/api/v1/account/webhooks/index.json.jbuilder
similarity index 100%
rename from app/views/api/v1/inbox/webhooks/index.json.jbuilder
rename to app/views/api/v1/account/webhooks/index.json.jbuilder
diff --git a/app/views/api/v1/inbox/webhooks/update.json.jbuilder b/app/views/api/v1/account/webhooks/update.json.jbuilder
similarity index 100%
rename from app/views/api/v1/inbox/webhooks/update.json.jbuilder
rename to app/views/api/v1/account/webhooks/update.json.jbuilder
diff --git a/app/views/api/v1/inbox/webhooks/_webhook.json.jbuilder b/app/views/api/v1/inbox/webhooks/_webhook.json.jbuilder
deleted file mode 100644
index 93c0caadf..000000000
--- a/app/views/api/v1/inbox/webhooks/_webhook.json.jbuilder
+++ /dev/null
@@ -1,7 +0,0 @@
-json.id webhook.id
-json.urls webhook.urls
-json.account_id webhook.account_id
-json.inbox do
-  json.id webhook.inbox.id
-  json.name webhook.inbox.name
-end
diff --git a/config/routes.rb b/config/routes.rb
index a067eb30f..f5336a1e9 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -38,7 +38,7 @@ Rails.application.routes.draw do
         resource :contact_merge, only: [:create]
       end
 
-      namespace :inbox do
+      namespace :account do
         resources :webhooks, except: [:show]
       end
 
diff --git a/db/migrate/20200225160650_rename_urls_to_url.rb b/db/migrate/20200225160650_rename_urls_to_url.rb
new file mode 100644
index 000000000..01744a4d0
--- /dev/null
+++ b/db/migrate/20200225160650_rename_urls_to_url.rb
@@ -0,0 +1,5 @@
+class RenameUrlsToUrl < ActiveRecord::Migration[6.0]
+  def change
+    rename_column :webhooks, :urls, :url
+  end
+end
\ No newline at end of file
diff --git a/db/migrate/20200225162150_add_type_to_webhook.rb b/db/migrate/20200225162150_add_type_to_webhook.rb
new file mode 100644
index 000000000..c4a576da1
--- /dev/null
+++ b/db/migrate/20200225162150_add_type_to_webhook.rb
@@ -0,0 +1,5 @@
+class AddTypeToWebhook < ActiveRecord::Migration[6.0]
+  def change
+    add_column :webhooks, :webhook_type, :integer, default: '0'
+  end
+end
\ No newline at end of file
diff --git a/db/schema.rb b/db/schema.rb
index daeeaae56..603df4afd 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2020_02_17_192734) do
+ActiveRecord::Schema.define(version: 2020_02_25_162150) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "plpgsql"
@@ -262,9 +262,10 @@ ActiveRecord::Schema.define(version: 2020_02_17_192734) do
   create_table "webhooks", force: :cascade do |t|
     t.integer "account_id"
     t.integer "inbox_id"
-    t.string "urls"
+    t.string "url"
     t.datetime "created_at", precision: 6, null: false
     t.datetime "updated_at", precision: 6, null: false
+    t.integer "webhook_type", default: 0
   end
 
   add_foreign_key "active_storage_attachments", "active_storage_blobs", column: "blob_id"
diff --git a/spec/controllers/api/v1/inbox/webhook_controller_spec.rb b/spec/controllers/api/v1/account/webhook_controller_spec.rb
similarity index 76%
rename from spec/controllers/api/v1/inbox/webhook_controller_spec.rb
rename to spec/controllers/api/v1/account/webhook_controller_spec.rb
index fdd5eb502..fbfeafd1a 100644
--- a/spec/controllers/api/v1/inbox/webhook_controller_spec.rb
+++ b/spec/controllers/api/v1/account/webhook_controller_spec.rb
@@ -3,99 +3,91 @@ require 'rails_helper'
 RSpec.describe 'Webhooks API', type: :request do
   let(:account) { create(:account) }
   let(:inbox) { create(:inbox, account: account) }
-  let(:webhook) { create(:webhook, account: account, inbox: inbox, urls: ['https://hello.com']) }
+  let(:webhook) { create(:webhook, account: account, inbox: inbox, url: 'https://hello.com') }
   let(:administrator) { create(:user, account: account, role: :administrator) }
   let(:agent) { create(:user, account: account, role: :agent) }
 
-  describe 'GET /api/v1/inbox/webhooks' do
+  describe 'GET /api/v1/account/webhooks' do
     context 'when it is an authenticated agent' do
       it 'returns unauthorized' do
-        get '/api/v1/inbox/webhooks',
+        get '/api/v1/account/webhooks',
             headers: agent.create_new_auth_token,
             as: :json
-
         expect(response).to have_http_status(:unauthorized)
       end
     end
 
     context 'when it is an authenticated admin user' do
       it 'gets all webhook' do
-        get '/api/v1/inbox/webhooks',
+        get '/api/v1/account/webhooks',
             headers: administrator.create_new_auth_token,
             as: :json
-
         expect(response).to have_http_status(:success)
         expect(JSON.parse(response.body)['payload']['webhooks'].count).to eql account.webhooks.count
       end
     end
   end
 
-  describe 'POST /api/v1/inbox/webhooks' do
+  describe 'POST /api/v1/account/webhooks' do
     context 'when it is an authenticated agent' do
       it 'returns unauthorized' do
-        post '/api/v1/inbox/webhooks',
+        post '/api/v1/account/webhooks',
              headers: agent.create_new_auth_token,
              as: :json
-
         expect(response).to have_http_status(:unauthorized)
       end
     end
 
     context 'when it is an authenticated admin user' do
       it 'creates webhook' do
-        post '/api/v1/inbox/webhooks',
-             params: { account_id: account.id, inbox_id: inbox.id, urls: ['https://hello.com'] },
+        post '/api/v1/account/webhooks',
+             params: { account_id: account.id, inbox_id: inbox.id, url: 'https://hello.com' },
              headers: administrator.create_new_auth_token,
              as: :json
-
         expect(response).to have_http_status(:success)
 
-        expect(JSON.parse(response.body)['payload']['webhook']['urls']).to eql ['https://hello.com']
+        expect(JSON.parse(response.body)['payload']['webhook']['url']).to eql 'https://hello.com'
       end
     end
   end
 
-  describe 'PUT /api/v1/inbox/webhooks/:id' do
+  describe 'PUT /api/v1/account/webhooks/:id' do
     context 'when it is an authenticated agent' do
       it 'returns unauthorized' do
-        put "/api/v1/inbox/webhooks/#{webhook.id}",
+        put "/api/v1/account/webhooks/#{webhook.id}",
             headers: agent.create_new_auth_token,
             as: :json
-
         expect(response).to have_http_status(:unauthorized)
       end
     end
 
     context 'when it is an authenticated admin user' do
       it 'updates webhook' do
-        put "/api/v1/inbox/webhooks/#{webhook.id}",
-            params: { urls: ['https://hello.com', 'https://world.com'] },
+        put "/api/v1/account/webhooks/#{webhook.id}",
+            params: { url: 'https://hello.com' },
             headers: administrator.create_new_auth_token,
             as: :json
-
         expect(response).to have_http_status(:success)
-        expect(JSON.parse(response.body)['payload']['webhook']['urls']).to eql ['https://hello.com', 'https://world.com']
+        expect(JSON.parse(response.body)['payload']['webhook']['url']).to eql 'https://hello.com'
       end
     end
   end
 
-  describe 'DELETE /api/v1/inbox/webhooks/:id' do
+  describe 'DELETE /api/v1/account/webhooks/:id' do
     context 'when it is an authenticated agent' do
       it 'returns unauthorized' do
-        delete "/api/v1/inbox/webhooks/#{webhook.id}",
+        delete "/api/v1/account/webhooks/#{webhook.id}",
                headers: agent.create_new_auth_token,
                as: :json
-
         expect(response).to have_http_status(:unauthorized)
       end
     end
 
     context 'when it is an authenticated admin user' do
       it 'deletes webhook' do
-        delete "/api/v1/inbox/webhooks/#{webhook.id}",
+        delete "/api/v1/account/webhooks/#{webhook.id}",
                headers: administrator.create_new_auth_token,
                as: :json
-
         expect(response).to have_http_status(:success)
         expect(account.webhooks.count).to be 0
       end
diff --git a/spec/factories/webhooks.rb b/spec/factories/webhooks.rb
index 5cb322526..53456ad1a 100644
--- a/spec/factories/webhooks.rb
+++ b/spec/factories/webhooks.rb
@@ -2,6 +2,6 @@ FactoryBot.define do
   factory :webhook do
     account_id { 1 }
     inbox_id { 1 }
-    urls { ['MyString'] }
+    url { 'MyString' }
   end
 end
diff --git a/spec/listeners/webhook_listener_spec.rb b/spec/listeners/webhook_listener_spec.rb
index 6c29c5fdf..826f22458 100644
--- a/spec/listeners/webhook_listener_spec.rb
+++ b/spec/listeners/webhook_listener_spec.rb
@@ -25,7 +25,7 @@ describe WebhookListener do
     context 'when webhook is configured' do
       it 'triggers webhook' do
         webhook = create(:webhook, inbox: inbox, account: account)
-        expect(WebhookJob).to receive(:perform_later).with(webhook.urls[0], message.push_event_data.merge(event: 'message_created')).once
+        expect(WebhookJob).to receive(:perform_later).with(webhook.url, message.webhook_data.merge(event: 'message_created')).once
         listener.message_created(event)
       end
     end
diff --git a/spec/models/inbox_spec.rb b/spec/models/inbox_spec.rb
index 5fc166cb0..abe14211d 100644
--- a/spec/models/inbox_spec.rb
+++ b/spec/models/inbox_spec.rb
@@ -23,7 +23,7 @@ RSpec.describe Inbox do
     it { is_expected.to have_many(:conversations).dependent(:destroy) }
 
     it { is_expected.to have_many(:messages).through(:conversations) }
-    it { is_expected.to have_one(:webhook) }
+    it { is_expected.to have_many(:webhooks).dependent(:destroy) }
   end
 
   describe '#add_member' do
diff --git a/spec/models/webhook_spec.rb b/spec/models/webhook_spec.rb
index 7ac53419c..ca3ef213f 100644
--- a/spec/models/webhook_spec.rb
+++ b/spec/models/webhook_spec.rb
@@ -3,11 +3,9 @@ require 'rails_helper'
 RSpec.describe Webhook, type: :model do
   describe 'validations' do
     it { is_expected.to validate_presence_of(:account_id) }
-    it { is_expected.to validate_presence_of(:inbox_id) }
   end
 
   describe 'associations' do
     it { is_expected.to belong_to(:account) }
-    it { is_expected.to belong_to(:inbox) }
   end
 end