diff --git a/app/javascript/dashboard/components/widgets/conversation/Message.vue b/app/javascript/dashboard/components/widgets/conversation/Message.vue
index 714a9e7cc..a81008081 100644
--- a/app/javascript/dashboard/components/widgets/conversation/Message.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/Message.vue
@@ -1,5 +1,5 @@
 <template>
-  <li v-if="shouldRenderMessage" :class="alignBubble">
+  <li v-if="shouldRenderMessage" :id="`message${data.id}`" :class="alignBubble">
     <div :class="wrapClass">
       <div
         v-tooltip.top-start="messageToolTip"
@@ -190,6 +190,7 @@ export default {
       showContextMenu: false,
       hasImageError: false,
       contextMenuPosition: {},
+      showBackgroundHighlight: false,
     };
   },
   computed: {
@@ -290,13 +291,13 @@ export default {
       const isRightAligned =
         messageType === MESSAGE_TYPE.OUTGOING ||
         messageType === MESSAGE_TYPE.TEMPLATE;
-
       return {
         center: isCentered,
         left: isLeftAligned,
         right: isRightAligned,
         'has-context-menu': this.showContextMenu,
         'has-tweet-menu': this.isATweet,
+        'has-bg': this.showBackgroundHighlight,
       };
     },
     createdAt() {
@@ -414,9 +415,11 @@ export default {
   mounted() {
     this.hasImageError = false;
     bus.$on(BUS_EVENTS.ON_MESSAGE_LIST_SCROLL, this.closeContextMenu);
+    this.setupHighlightTimer();
   },
   beforeDestroy() {
     bus.$off(BUS_EVENTS.ON_MESSAGE_LIST_SCROLL, this.closeContextMenu);
+    clearTimeout(this.higlightTimeout);
   },
   methods: {
     hasMediaAttachment(type) {
@@ -458,6 +461,17 @@ export default {
       this.showContextMenu = false;
       this.contextMenuPosition = { x: null, y: null };
     },
+    setupHighlightTimer() {
+      if (Number(this.$route.query.messageId) !== Number(this.data.id)) {
+        return;
+      }
+
+      this.showBackgroundHighlight = true;
+      const HIGHLIGHT_TIMER = 1000;
+      this.higlightTimeout = setTimeout(() => {
+        this.showBackgroundHighlight = false;
+      }, HIGHLIGHT_TIMER);
+    },
   },
 };
 </script>
@@ -589,6 +603,10 @@ li.left.has-tweet-menu .context-menu {
   margin-bottom: var(--space-medium);
 }
 
+li.has-bg {
+  background: var(--w-75);
+}
+
 li.right .context-menu-wrap {
   margin-left: auto;
 }
diff --git a/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue b/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue
index a11ed206b..5d6158598 100644
--- a/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue
@@ -192,11 +192,6 @@ export default {
         (!this.listLoadingStatus && this.isLoadingPrevious)
       );
     },
-
-    shouldLoadMoreChats() {
-      return !this.listLoadingStatus && !this.isLoadingPrevious;
-    },
-
     conversationType() {
       const { additional_attributes: additionalAttributes } = this.currentChat;
       const type = additionalAttributes ? additionalAttributes.type : '';
@@ -302,8 +297,16 @@ export default {
     setSelectedTweet(tweetId) {
       this.selectedTweetId = tweetId;
     },
-    onScrollToMessage() {
-      this.$nextTick(() => this.scrollToBottom());
+    onScrollToMessage({ messageId = '' } = {}) {
+      this.$nextTick(() => {
+        const messageElement = document.getElementById('message' + messageId);
+        if (messageElement) {
+          messageElement.scrollIntoView({ behavior: 'smooth' });
+          this.fetchPreviousMessages();
+        } else {
+          this.scrollToBottom();
+        }
+      });
       this.makeMessagesRead();
     },
     showPopoutReplyBox() {
@@ -354,34 +357,42 @@ export default {
       this.scrollTopBeforeLoad = this.conversationPanel.scrollTop;
     },
 
-    handleScroll(e) {
-      bus.$emit(BUS_EVENTS.ON_MESSAGE_LIST_SCROLL);
+    async fetchPreviousMessages(scrollTop = 0) {
       this.setScrollParams();
+      const shouldLoadMoreMessages =
+        this.getMessages.dataFetched === true &&
+        !this.listLoadingStatus &&
+        !this.isLoadingPrevious;
 
-      const dataFetchCheck =
-        this.getMessages.dataFetched === true && this.shouldLoadMoreChats;
       if (
-        e.target.scrollTop < 100 &&
+        scrollTop < 100 &&
         !this.isLoadingPrevious &&
-        dataFetchCheck
+        shouldLoadMoreMessages
       ) {
         this.isLoadingPrevious = true;
-        this.$store
-          .dispatch('fetchPreviousMessages', {
+        try {
+          await this.$store.dispatch('fetchPreviousMessages', {
             conversationId: this.currentChat.id,
             before: this.getMessages.messages[0].id,
-          })
-          .then(() => {
-            const heightDifference =
-              this.conversationPanel.scrollHeight - this.heightBeforeLoad;
-            this.conversationPanel.scrollTop =
-              this.scrollTopBeforeLoad + heightDifference;
-            this.isLoadingPrevious = false;
-            this.setScrollParams();
           });
+          const heightDifference =
+            this.conversationPanel.scrollHeight - this.heightBeforeLoad;
+          this.conversationPanel.scrollTop =
+            this.scrollTopBeforeLoad + heightDifference;
+          this.setScrollParams();
+        } catch (error) {
+          // Ignore Error
+        } finally {
+          this.isLoadingPrevious = false;
+        }
       }
     },
 
+    handleScroll(e) {
+      bus.$emit(BUS_EVENTS.ON_MESSAGE_LIST_SCROLL);
+      this.fetchPreviousMessages(e.target.scrollTop);
+    },
+
     makeMessagesRead() {
       this.$store.dispatch('markMessagesRead', { id: this.currentChat.id });
     },
diff --git a/app/javascript/dashboard/components/widgets/conversation/contextMenu/menuItemWithSubmenu.vue b/app/javascript/dashboard/components/widgets/conversation/contextMenu/menuItemWithSubmenu.vue
index 630695505..d9f86eb1a 100644
--- a/app/javascript/dashboard/components/widgets/conversation/contextMenu/menuItemWithSubmenu.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/contextMenu/menuItemWithSubmenu.vue
@@ -67,6 +67,7 @@ export default {
 
   &:hover {
     background-color: var(--w-75);
+
     .submenu {
       display: block;
     }
diff --git a/app/javascript/dashboard/i18n/locale/en/conversation.json b/app/javascript/dashboard/i18n/locale/en/conversation.json
index 5eb562d83..597799c15 100644
--- a/app/javascript/dashboard/i18n/locale/en/conversation.json
+++ b/app/javascript/dashboard/i18n/locale/en/conversation.json
@@ -167,6 +167,8 @@
       "DELETE": "Delete",
       "CREATE_A_CANNED_RESPONSE": "Add to canned responses",
       "TRANSLATE": "Translate",
+      "COPY_PERMALINK": "Copy link to the message",
+      "LINK_COPIED": "Message URL copied to the clipboard",
       "DELETE_CONFIRMATION": {
         "TITLE": "Are you sure you want to delete this message?",
         "MESSAGE": "You cannot undo this action",
diff --git a/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue b/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue
index 6feb74b59..1248dc308 100644
--- a/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue
+++ b/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue
@@ -62,7 +62,15 @@
           variant="icon"
           @click="handleTranslate"
         />
-        <hr v-if="enabledOptions['cannedResponse']" />
+        <hr />
+        <menu-item
+          :option="{
+            icon: 'link',
+            label: this.$t('CONVERSATION.CONTEXT_MENU.COPY_PERMALINK'),
+          }"
+          variant="icon"
+          @click="copyLinkToMessage"
+        />
         <menu-item
           v-if="enabledOptions['cannedResponse']"
           :option="{
@@ -95,6 +103,7 @@ import { mixin as clickaway } from 'vue-clickaway';
 import messageFormatterMixin from 'shared/mixins/messageFormatterMixin';
 import AddCannedModal from 'dashboard/routes/dashboard/settings/canned/AddCanned';
 import { copyTextToClipboard } from 'shared/helpers/clipboard';
+import { conversationUrl, frontendURL } from '../../../helper/URLHelper';
 import { ACCOUNT_EVENTS } from '../../../helper/AnalyticsHelper/events';
 import TranslateModal from 'dashboard/components/widgets/conversation/bubble/TranslateModal';
 import MenuItem from '../../../components/widgets/conversation/contextMenu/menuItem.vue';
@@ -153,6 +162,21 @@ export default {
     },
   },
   methods: {
+    async copyLinkToMessage() {
+      const fullConversationURL =
+        window.chatwootConfig.hostURL +
+        frontendURL(
+          conversationUrl({
+            id: this.conversationId,
+            accountId: this.currentAccountId,
+          })
+        );
+      await copyTextToClipboard(
+        `${fullConversationURL}?messageId=${this.messageId}`
+      );
+      this.showAlert(this.$t('CONVERSATION.CONTEXT_MENU.LINK_COPIED'));
+      this.handleClose();
+    },
     async handleCopy() {
       await copyTextToClipboard(this.plainTextContent);
       this.showAlert(this.$t('CONTACT_PANEL.COPY_SUCCESSFUL'));
diff --git a/app/javascript/dashboard/modules/search/components/SearchResultConversationItem.vue b/app/javascript/dashboard/modules/search/components/SearchResultConversationItem.vue
index 8341f69bd..2e176f76e 100644
--- a/app/javascript/dashboard/modules/search/components/SearchResultConversationItem.vue
+++ b/app/javascript/dashboard/modules/search/components/SearchResultConversationItem.vue
@@ -60,10 +60,21 @@ export default {
       type: [String, Date, Number],
       default: '',
     },
+    messageId: {
+      type: Number,
+      default: 0,
+    },
   },
   computed: {
     navigateTo() {
-      return frontendURL(`accounts/${this.accountId}/conversations/${this.id}`);
+      const params = {};
+      if (this.messageId) {
+        params.messageId = this.messageId;
+      }
+      return frontendURL(
+        `accounts/${this.accountId}/conversations/${this.id}`,
+        params
+      );
     },
     createdAtTime() {
       return this.dynamicTime(this.createdAt);
diff --git a/app/javascript/dashboard/modules/search/components/SearchResultMessagesList.vue b/app/javascript/dashboard/modules/search/components/SearchResultMessagesList.vue
index 4dbbb3bcd..53846cf89 100644
--- a/app/javascript/dashboard/modules/search/components/SearchResultMessagesList.vue
+++ b/app/javascript/dashboard/modules/search/components/SearchResultMessagesList.vue
@@ -11,6 +11,7 @@
           :account-id="accountId"
           :inbox="message.inbox"
           :created-at="message.created_at"
+          :message-id="message.id"
         >
           <message-content
             :author="getName(message)"
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue b/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue
index 964683e44..4502df4e0 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue
@@ -163,9 +163,15 @@ export default {
         ) {
           return;
         }
-        this.$store.dispatch('setActiveChat', selectedConversation).then(() => {
-          bus.$emit(BUS_EVENTS.SCROLL_TO_MESSAGE);
-        });
+        const { messageId } = this.$route.query;
+        this.$store
+          .dispatch('setActiveChat', {
+            data: selectedConversation,
+            after: messageId,
+          })
+          .then(() => {
+            bus.$emit(BUS_EVENTS.SCROLL_TO_MESSAGE, { messageId });
+          });
       } else {
         this.$store.dispatch('clearSelectedState');
       }
diff --git a/app/javascript/dashboard/store/modules/conversations/actions.js b/app/javascript/dashboard/store/modules/conversations/actions.js
index 0c1012588..cdea92dfc 100644
--- a/app/javascript/dashboard/store/modules/conversations/actions.js
+++ b/app/javascript/dashboard/store/modules/conversations/actions.js
@@ -86,15 +86,15 @@ const actions = {
     }
   },
 
-  async setActiveChat({ commit, dispatch }, data) {
+  async setActiveChat({ commit, dispatch }, { data, after }) {
     commit(types.SET_CURRENT_CHAT_WINDOW, data);
     commit(types.CLEAR_ALL_MESSAGES_LOADED);
-
     if (data.dataFetched === undefined) {
       try {
         await dispatch('fetchPreviousMessages', {
-          conversationId: data.id,
+          after,
           before: data.messages[0].id,
+          conversationId: data.id,
         });
         Vue.set(data, 'dataFetched', true);
       } catch (error) {