diff --git a/app/javascript/dashboard/components-next/Editor/Editor.vue b/app/javascript/dashboard/components-next/Editor/Editor.vue
index 6b5fefab9..510ae67e2 100644
--- a/app/javascript/dashboard/components-next/Editor/Editor.vue
+++ b/app/javascript/dashboard/components-next/Editor/Editor.vue
@@ -4,38 +4,14 @@ import { computed, ref, watch, useSlots } from 'vue';
 import WootEditor from 'dashboard/components/widgets/WootWriter/Editor.vue';
 
 const props = defineProps({
-  modelValue: {
-    type: String,
-    default: '',
-  },
-  label: {
-    type: String,
-    default: '',
-  },
-  placeholder: {
-    type: String,
-    default: '',
-  },
-  focusOnMount: {
-    type: Boolean,
-    default: false,
-  },
-  maxLength: {
-    type: Number,
-    default: 200,
-  },
-  showCharacterCount: {
-    type: Boolean,
-    default: true,
-  },
-  disabled: {
-    type: Boolean,
-    default: false,
-  },
-  message: {
-    type: String,
-    default: '',
-  },
+  modelValue: { type: String, default: '' },
+  label: { type: String, default: '' },
+  placeholder: { type: String, default: '' },
+  focusOnMount: { type: Boolean, default: false },
+  maxLength: { type: Number, default: 200 },
+  showCharacterCount: { type: Boolean, default: true },
+  disabled: { type: Boolean, default: false },
+  message: { type: String, default: '' },
   messageType: {
     type: String,
     default: 'info',
@@ -43,6 +19,7 @@ const props = defineProps({
   },
   enableVariables: { type: Boolean, default: false },
   enableCannedResponses: { type: Boolean, default: true },
+  enabledMenuOptions: { type: Array, default: () => [] },
 });
 
 const emit = defineEmits(['update:modelValue']);
@@ -120,6 +97,7 @@ watch(
         :disabled="disabled"
         :enable-variables="enableVariables"
         :enable-canned-responses="enableCannedResponses"
+        :enabled-menu-options="enabledMenuOptions"
         @input="handleInput"
         @focus="handleFocus"
         @blur="handleBlur"
diff --git a/app/javascript/dashboard/constants/editor.js b/app/javascript/dashboard/constants/editor.js
index 157ec46ae..9a99516e8 100644
--- a/app/javascript/dashboard/constants/editor.js
+++ b/app/javascript/dashboard/constants/editor.js
@@ -33,6 +33,14 @@ export const ARTICLE_EDITOR_MENU_OPTIONS = [
   'code',
 ];
 
+export const WIDGET_BUILDER_EDITOR_MENU_OPTIONS = [
+  'strong',
+  'em',
+  'link',
+  'undo',
+  'redo',
+];
+
 export const MESSAGE_EDITOR_IMAGE_RESIZES = [
   {
     name: 'Small',
diff --git a/app/javascript/dashboard/modules/widget-preview/components/WidgetHead.vue b/app/javascript/dashboard/modules/widget-preview/components/WidgetHead.vue
index 4881c2a0a..5de9ca069 100644
--- a/app/javascript/dashboard/modules/widget-preview/components/WidgetHead.vue
+++ b/app/javascript/dashboard/modules/widget-preview/components/WidgetHead.vue
@@ -1,5 +1,6 @@
 <script setup>
 import { computed } from 'vue';
+import { useMessageFormatter } from 'shared/composables/useMessageFormatter';
 
 const props = defineProps({
   config: {
@@ -8,6 +9,8 @@ const props = defineProps({
   },
 });
 
+const { formatMessage } = useMessageFormatter();
+
 const isDefaultScreen = computed(() => {
   return (
     props.config.isDefaultScreen &&
@@ -53,12 +56,13 @@ const isDefaultScreen = computed(() => {
         </div>
       </div>
       <div v-if="isDefaultScreen" class="overflow-auto max-h-60">
-        <h2 class="mb-2 text-2xl break-words text-slate-900 dark:text-white">
+        <h2 class="mb-2 text-2xl break-words text-n-slate-12">
           {{ config.welcomeHeading }}
         </h2>
-        <p class="text-sm break-words text-slate-600 dark:text-slate-100">
-          {{ config.welcomeTagline }}
-        </p>
+        <p
+          v-dompurify-html="formatMessage(config.welcomeTagline)"
+          class="text-sm break-words text-n-slate-11 [&_a]:!text-n-slate-11 [&_a]:underline"
+        />
       </div>
     </div>
   </div>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/inbox/Settings.vue b/app/javascript/dashboard/routes/dashboard/settings/inbox/Settings.vue
index d9551c427..a3bb9f3f4 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/inbox/Settings.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/inbox/Settings.vue
@@ -23,6 +23,8 @@ import { FEATURE_FLAGS } from '../../../../featureFlags';
 import SenderNameExamplePreview from './components/SenderNameExamplePreview.vue';
 import NextButton from 'dashboard/components-next/button/Button.vue';
 import { INBOX_TYPES } from 'dashboard/helper/inbox';
+import { WIDGET_BUILDER_EDITOR_MENU_OPTIONS } from 'dashboard/constants/editor';
+import Editor from 'dashboard/components-next/Editor/Editor.vue';
 
 export default {
   components: {
@@ -43,6 +45,7 @@ export default {
     NextButton,
     InstagramReauthorize,
     DuplicateInboxBanner,
+    Editor,
   },
   mixins: [inboxMixin],
   setup() {
@@ -70,6 +73,7 @@ export default {
       selectedTabIndex: 0,
       selectedPortalSlug: '',
       showBusinessNameInput: false,
+      welcomeTaglineEditorMenuOptions: WIDGET_BUILDER_EDITOR_MENU_OPTIONS,
     };
   },
   computed: {
@@ -480,10 +484,10 @@ export default {
             "
           />
 
-          <woot-input
+          <Editor
             v-if="isAWebWidgetInbox"
             v-model="channelWelcomeTagline"
-            class="pb-4"
+            class="mb-4"
             :label="
               $t('INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_WELCOME_TAGLINE.LABEL')
             "
@@ -492,6 +496,8 @@ export default {
                 'INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_WELCOME_TAGLINE.PLACEHOLDER'
               )
             "
+            :max-length="255"
+            :enabled-menu-options="welcomeTaglineEditorMenuOptions"
           />
 
           <label v-if="isAWebWidgetInbox" class="pb-4">
diff --git a/app/javascript/dashboard/routes/dashboard/settings/inbox/WidgetBuilder.vue b/app/javascript/dashboard/routes/dashboard/settings/inbox/WidgetBuilder.vue
index 10395bd81..9e88287e0 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/inbox/WidgetBuilder.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/inbox/WidgetBuilder.vue
@@ -7,13 +7,16 @@ import { useVuelidate } from '@vuelidate/core';
 import { required } from '@vuelidate/validators';
 import { LOCAL_STORAGE_KEYS } from 'dashboard/constants/localStorage';
 import { LocalStorage } from 'shared/helpers/localStorage';
+import { WIDGET_BUILDER_EDITOR_MENU_OPTIONS } from 'dashboard/constants/editor';
 import NextButton from 'dashboard/components-next/button/Button.vue';
+import Editor from 'dashboard/components-next/Editor/Editor.vue';
 
 export default {
   components: {
     Widget,
     InputRadioGroup,
     NextButton,
+    Editor,
   },
   props: {
     inbox: {
@@ -71,6 +74,7 @@ export default {
           checked: false,
         },
       ],
+      welcomeTaglineEditorMenuOptions: WIDGET_BUILDER_EDITOR_MENU_OPTIONS,
     };
   },
   computed: {
@@ -310,7 +314,7 @@ export default {
                 )
               "
             />
-            <woot-input
+            <Editor
               v-model="welcomeTagline"
               :label="
                 $t(
@@ -322,6 +326,9 @@ export default {
                   'INBOX_MGMT.WIDGET_BUILDER.WIDGET_OPTIONS.WELCOME_TAGLINE.PLACE_HOLDER'
                 )
               "
+              :max-length="255"
+              :enabled-menu-options="welcomeTaglineEditorMenuOptions"
+              class="mb-4"
             />
             <label>
               {{
diff --git a/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/Website.vue b/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/Website.vue
index 7174c535c..8722f74ef 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/Website.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/Website.vue
@@ -5,12 +5,15 @@ import router from '../../../../index';
 import NextButton from 'dashboard/components-next/button/Button.vue';
 import PageHeader from '../../SettingsSubPageHeader.vue';
 import GreetingsEditor from 'shared/components/GreetingsEditor.vue';
+import { WIDGET_BUILDER_EDITOR_MENU_OPTIONS } from 'dashboard/constants/editor';
+import Editor from 'dashboard/components-next/Editor/Editor.vue';
 
 export default {
   components: {
     PageHeader,
     GreetingsEditor,
     NextButton,
+    Editor,
   },
   data() {
     return {
@@ -21,6 +24,7 @@ export default {
       channelWelcomeTagline: '',
       greetingEnabled: false,
       greetingMessage: '',
+      welcomeTaglineEditorMenuOptions: WIDGET_BUILDER_EDITOR_MENU_OPTIONS,
     };
   },
   computed: {
@@ -134,22 +138,21 @@ export default {
           />
         </label>
       </div>
-      <div class="w-full">
-        <label>
-          {{
-            $t('INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_WELCOME_TAGLINE.LABEL')
-          }}
-          <input
-            v-model="channelWelcomeTagline"
-            type="text"
-            :placeholder="
-              $t(
-                'INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_WELCOME_TAGLINE.PLACEHOLDER'
-              )
-            "
-          />
-        </label>
-      </div>
+      <Editor
+        v-model="channelWelcomeTagline"
+        :label="
+          $t('INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_WELCOME_TAGLINE.LABEL')
+        "
+        :placeholder="
+          $t(
+            'INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_WELCOME_TAGLINE.PLACEHOLDER'
+          )
+        "
+        :max-length="255"
+        :enabled-menu-options="welcomeTaglineEditorMenuOptions"
+        class="mb-4"
+      />
+
       <label class="w-full">
         {{ $t('INBOX_MGMT.ADD.WEBSITE_CHANNEL.CHANNEL_GREETING_TOGGLE.LABEL') }}
         <select v-model="greetingEnabled">
diff --git a/app/javascript/widget/components/ChatHeaderExpanded.vue b/app/javascript/widget/components/ChatHeaderExpanded.vue
index f0f4ea53f..6d8ac4a96 100755
--- a/app/javascript/widget/components/ChatHeaderExpanded.vue
+++ b/app/javascript/widget/components/ChatHeaderExpanded.vue
@@ -1,6 +1,7 @@
 <script setup>
 import HeaderActions from './HeaderActions.vue';
 import { computed } from 'vue';
+import { useMessageFormatter } from 'shared/composables/useMessageFormatter';
 
 const props = defineProps({
   avatarUrl: {
@@ -21,6 +22,8 @@ const props = defineProps({
   },
 });
 
+const { formatMessage } = useMessageFormatter();
+
 const containerClasses = computed(() => [
   props.avatarUrl ? 'justify-between' : 'justify-end',
 ]);
@@ -47,8 +50,8 @@ const containerClasses = computed(() => [
       class="mt-4 text-2xl mb-1.5 font-medium text-n-slate-12"
     />
     <p
-      v-dompurify-html="introBody"
-      class="text-lg leading-normal text-n-slate-11"
+      v-dompurify-html="formatMessage(introBody)"
+      class="text-lg leading-normal text-n-slate-11 [&_a]:underline"
     />
   </header>
 </template>
diff --git a/app/views/widgets/show.html.erb b/app/views/widgets/show.html.erb
index d4364efcb..21e03cd6f 100644
--- a/app/views/widgets/show.html.erb
+++ b/app/views/widgets/show.html.erb
@@ -11,7 +11,7 @@
         locale: '<%= @web_widget.account.locale %>',
         websiteName: '<%= @web_widget.inbox.name %>',
         websiteToken: '<%= @web_widget.website_token %>',
-        welcomeTagline: '<%= @web_widget.welcome_tagline %>',
+        welcomeTagline: <%= @web_widget.welcome_tagline.to_json.html_safe %>,
         welcomeTitle: '<%= @web_widget.welcome_title %>',
         widgetColor: '<%= @web_widget.widget_color %>',
         portal: <%= @web_widget.inbox.portal.to_json.html_safe %>,