diff --git a/app/services/whatsapp/incoming_message_base_service.rb b/app/services/whatsapp/incoming_message_base_service.rb
index a8ad176b6..5449c4740 100644
--- a/app/services/whatsapp/incoming_message_base_service.rb
+++ b/app/services/whatsapp/incoming_message_base_service.rb
@@ -37,6 +37,7 @@ class Whatsapp::IncomingMessageBaseService
 
     set_contact
     return unless @contact
+    return if @contact.blocked? && !outgoing_echo
 
     ActiveRecord::Base.transaction do
       set_conversation