diff --git a/app/javascript/dashboard/components/widgets/conversation/Message.vue b/app/javascript/dashboard/components/widgets/conversation/Message.vue
index 363003982..e0027850b 100644
--- a/app/javascript/dashboard/components/widgets/conversation/Message.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/Message.vue
@@ -22,18 +22,7 @@
           :bcc="emailHeadAttributes.bcc"
           :is-incoming="isIncoming"
         />
-        <blockquote v-if="storyReply" class="story-reply-quote">
-          <span>{{ $t('CONVERSATION.REPLIED_TO_STORY') }}</span>
-          <bubble-image
-            v-if="!hasImgStoryError && storyUrl"
-            :url="storyUrl"
-            @error="onStoryLoadError"
-          />
-          <bubble-video
-            v-else-if="hasImgStoryError && storyUrl"
-            :url="storyUrl"
-          />
-        </blockquote>
+        <instagram-story-reply v-if="storyUrl" :story-url="storyUrl" />
         <bubble-reply-to
           v-if="inReplyToMessageId && inboxSupportsReplyTo"
           :message="inReplyTo"
@@ -59,10 +48,15 @@
         </span>
         <div v-if="!isPending && hasAttachments">
           <div v-for="attachment in attachments" :key="attachment.id">
+            <instagram-story
+              v-if="isAnInstagramStory"
+              :story-url="attachment.data_url"
+              @error="onMediaLoadError"
+            />
             <bubble-image-audio-video
-              v-if="isAttachmentImageVideoAudio(attachment.file_type)"
+              v-else-if="isAttachmentImageVideoAudio(attachment.file_type)"
               :attachment="attachment"
-              @error="onImageLoadError"
+              @error="onMediaLoadError"
             />
             <bubble-location
               v-else-if="attachment.file_type === 'location'"
@@ -75,9 +69,6 @@
               :name="data.content"
               :phone-number="attachment.fallback_title"
             />
-            <instagram-image-error-placeholder
-              v-else-if="hasImageError && hasInstagramStory"
-            />
             <bubble-file v-else :url="attachment.data_url" />
           </div>
         </div>
@@ -89,7 +80,6 @@
           :story-id="`${storyId}`"
           :is-a-tweet="isATweet"
           :is-a-whatsapp-channel="isAWhatsAppChannel"
-          :has-instagram-story="hasInstagramStory"
           :is-email="isEmailContentType"
           :is-private="data.private"
           :message-type="data.message_type"
@@ -138,19 +128,18 @@
 <script>
 import messageFormatterMixin from 'shared/mixins/messageFormatterMixin';
 import BubbleActions from './bubble/Actions.vue';
+import BubbleContact from './bubble/Contact.vue';
 import BubbleFile from './bubble/File.vue';
-import BubbleImage from './bubble/Image.vue';
-import BubbleVideo from './bubble/Video.vue';
 import BubbleImageAudioVideo from './bubble/ImageAudioVideo.vue';
 import BubbleIntegration from './bubble/Integration.vue';
 import BubbleLocation from './bubble/Location.vue';
 import BubbleMailHead from './bubble/MailHead.vue';
-import BubbleText from './bubble/Text.vue';
-import BubbleContact from './bubble/Contact.vue';
 import BubbleReplyTo from './bubble/ReplyTo.vue';
-import Spinner from 'shared/components/Spinner.vue';
+import BubbleText from './bubble/Text.vue';
 import ContextMenu from 'dashboard/modules/conversations/components/MessageContextMenu.vue';
-import instagramImageErrorPlaceholder from './instagramImageErrorPlaceholder.vue';
+import InstagramStory from './bubble/InstagramStory.vue';
+import InstagramStoryReply from './bubble/InstagramStoryReply.vue';
+import Spinner from 'shared/components/Spinner.vue';
 import alertMixin from 'shared/mixins/alertMixin';
 import contentTypeMixin from 'shared/mixins/contentTypeMixin';
 import { MESSAGE_TYPE, MESSAGE_STATUS } from 'shared/constants/messages';
@@ -163,19 +152,18 @@ import { LocalStorage } from 'shared/helpers/localStorage';
 export default {
   components: {
     BubbleActions,
+    BubbleContact,
     BubbleFile,
-    BubbleImage,
-    BubbleVideo,
     BubbleImageAudioVideo,
     BubbleIntegration,
     BubbleLocation,
     BubbleMailHead,
-    BubbleText,
-    BubbleContact,
     BubbleReplyTo,
+    BubbleText,
     ContextMenu,
+    InstagramStory,
+    InstagramStoryReply,
     Spinner,
-    instagramImageErrorPlaceholder,
   },
   mixins: [alertMixin, messageFormatterMixin, contentTypeMixin],
   props: {
@@ -191,10 +179,6 @@ export default {
       type: Boolean,
       default: false,
     },
-    hasInstagramStory: {
-      type: Boolean,
-      default: false,
-    },
     isWebWidgetInbox: {
       type: Boolean,
       default: false,
@@ -211,10 +195,9 @@ export default {
   data() {
     return {
       showContextMenu: false,
-      hasImageError: false,
+      hasMediaLoadError: false,
       contextMenuPosition: {},
       showBackgroundHighlight: false,
-      hasImgStoryError: false,
     };
   },
   computed: {
@@ -290,6 +273,9 @@ export default {
       // since old messages are only loaded when the user scrolls up
       return this.data.content_attributes?.in_reply_to;
     },
+    isAnInstagramStory() {
+      return this.contentAttributes.image_type === 'story_mention';
+    },
     contextMenuEnabledOptions() {
       return {
         copy: this.hasText,
@@ -302,7 +288,7 @@ export default {
       return this.data.content_attributes || {};
     },
     externalError() {
-      return this.contentAttributes.external_error || null;
+      return this.contentAttributes.external_error || '';
     },
     sender() {
       return this.data.sender || {};
@@ -319,9 +305,6 @@ export default {
     storyUrl() {
       return this.contentAttributes.story_url || null;
     },
-    storyReply() {
-      return this.storyUrl && this.hasInstagramStory;
-    },
     contentType() {
       const {
         data: { content_type: contentType },
@@ -402,7 +385,7 @@ export default {
         return false;
       }
       if (this.isFailed) {
-        return this.externalError ? '' : this.$t(`CONVERSATION.SEND_FAILED`);
+        return this.externalError || this.$t(`CONVERSATION.SEND_FAILED`);
       }
       return false;
     },
@@ -460,13 +443,11 @@ export default {
   },
   watch: {
     data() {
-      this.hasImageError = false;
-      this.hasImgStoryError = false;
+      this.hasMediaLoadError = false;
     },
   },
   mounted() {
-    this.hasImageError = false;
-    this.hasImgStoryError = false;
+    this.hasMediaLoadError = false;
     bus.$on(BUS_EVENTS.ON_MESSAGE_LIST_SCROLL, this.closeContextMenu);
     this.setupHighlightTimer();
   },
@@ -476,13 +457,13 @@ export default {
   },
   methods: {
     isAttachmentImageVideoAudio(fileType) {
-      return ['image', 'audio', 'video'].includes(fileType);
+      return ['image', 'audio', 'video', 'story_mention'].includes(fileType);
     },
     hasMediaAttachment(type) {
       if (this.hasAttachments && this.data.attachments.length > 0) {
         const { attachments = [{}] } = this.data;
         const { file_type: fileType } = attachments[0];
-        return fileType === type && !this.hasImageError;
+        return fileType === type && !this.hasMediaLoadError;
       }
       if (this.storyReply) {
         return true;
@@ -495,11 +476,8 @@ export default {
     async retrySendMessage() {
       await this.$store.dispatch('sendMessageWithData', this.data);
     },
-    onImageLoadError() {
-      this.hasImageError = true;
-    },
-    onStoryLoadError() {
-      this.hasImgStoryError = true;
+    onMediaLoadError() {
+      this.hasMediaLoadError = true;
     },
     openContextMenu(e) {
       const shouldSkipContextMenu =
@@ -731,8 +709,4 @@ li.right {
     }
   }
 }
-
-.story-reply-quote {
-  @apply mt-2 mx-4 mb-0 px-2 pb-0 pt-2 border-l-4 border-solid border-slate-75 dark:border-slate-600 text-slate-600 dark:text-slate-200;
-}
 </style>
diff --git a/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue b/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue
index 10d28d108..a1dc9b814 100644
--- a/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/MessagesView.vue
@@ -31,7 +31,6 @@
         :data="message"
         :is-a-tweet="isATweet"
         :is-a-whatsapp-channel="isAWhatsAppChannel"
-        :has-instagram-story="hasInstagramStory"
         :is-web-widget-inbox="isAWebWidgetInbox"
         :inbox-supports-reply-to="inboxSupportsReplyTo"
         :in-reply-to="getInReplyToMessage(message)"
@@ -54,7 +53,6 @@
         :data="message"
         :is-a-tweet="isATweet"
         :is-a-whatsapp-channel="isAWhatsAppChannel"
-        :has-instagram-story="hasInstagramStory"
         :is-web-widget-inbox="isAWebWidgetInbox"
         :inbox-supports-reply-to="inboxSupportsReplyTo"
         :in-reply-to="getInReplyToMessage(message)"
@@ -238,10 +236,6 @@ export default {
     isATweet() {
       return this.conversationType === 'tweet';
     },
-
-    hasInstagramStory() {
-      return this.conversationType === 'instagram_direct_message';
-    },
     isRightOrLeftIcon() {
       if (this.isContactPanelOpen) {
         return 'arrow-chevron-right';
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/Actions.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/Actions.vue
index e0a63d81a..f41bff005 100644
--- a/app/javascript/dashboard/components/widgets/conversation/bubble/Actions.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/Actions.vue
@@ -114,10 +114,6 @@ export default {
       type: Boolean,
       default: true,
     },
-    hasInstagramStory: {
-      type: Boolean,
-      default: true,
-    },
     messageType: {
       type: Number,
       default: 1,
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/Image.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/Image.vue
index 75042298a..d763d6bec 100644
--- a/app/javascript/dashboard/components/widgets/conversation/bubble/Image.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/Image.vue
@@ -1,6 +1,6 @@
 <template>
   <div class="image message-text__wrap">
-    <img :src="url" @click="onClick" @error="onImgError()" />
+    <img :src="url" @click="onClick" @error="$emit('error')" />
     <woot-modal :full-width="true" :show.sync="show" :on-close="onClose">
       <img :src="url" class="modal-image skip-context-menu" />
     </woot-modal>
@@ -28,9 +28,6 @@ export default {
     onClick() {
       this.show = true;
     },
-    onImgError() {
-      this.$emit('error');
-    },
   },
 };
 </script>
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/ImageAudioVideo.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/ImageAudioVideo.vue
index 921d83b2c..22ea61405 100644
--- a/app/javascript/dashboard/components/widgets/conversation/bubble/ImageAudioVideo.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/ImageAudioVideo.vue
@@ -4,13 +4,14 @@
       v-if="isImage && !isImageError"
       :src="attachment.data_url"
       @click="onClick"
-      @error="onImgError()"
+      @error="onImgError"
     />
     <video
       v-if="isVideo"
       :src="attachment.data_url"
       muted
       playsInline
+      @error="onImgError"
       @click="onClick"
     />
     <audio v-else-if="isAudio" controls class="skip-context-menu">
@@ -21,7 +22,7 @@
       :show.sync="show"
       :attachment="attachment"
       :all-attachments="filteredCurrentChatAttachments"
-      @error="onImgError()"
+      @error="onImgError"
       @close="onClose"
     />
   </div>
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStory.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStory.vue
new file mode 100644
index 000000000..8716d9ac9
--- /dev/null
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStory.vue
@@ -0,0 +1,51 @@
+<template>
+  <bubble-image
+    v-if="!hasImgStoryError"
+    :url="storyUrl"
+    @error="onImageLoadError"
+  />
+  <bubble-video
+    v-else-if="!hasVideoStoryError"
+    :url="storyUrl"
+    @error="onVideoLoadError"
+  />
+  <instagram-story-error-place-holder v-else />
+</template>
+<script>
+import BubbleImage from './Image.vue';
+import BubbleVideo from './Video.vue';
+import InstagramStoryErrorPlaceHolder from './InstagramStoryErrorPlaceHolder.vue';
+
+export default {
+  components: {
+    BubbleImage,
+    BubbleVideo,
+    InstagramStoryErrorPlaceHolder,
+  },
+  props: {
+    storyUrl: {
+      type: String,
+      default: '',
+    },
+  },
+  data() {
+    return {
+      hasImgStoryError: false,
+      hasVideoStoryError: false,
+    };
+  },
+  methods: {
+    onImageLoadError() {
+      this.hasImgStoryError = true;
+      this.emitError();
+    },
+    onVideoLoadError() {
+      this.hasVideoStoryError = true;
+      this.emitError();
+    },
+    emitError() {
+      this.$emit('error');
+    },
+  },
+};
+</script>
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStoryErrorPlaceHolder.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStoryErrorPlaceHolder.vue
new file mode 100644
index 000000000..db70afac5
--- /dev/null
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStoryErrorPlaceHolder.vue
@@ -0,0 +1,14 @@
+<template>
+  <div
+    class="flex items-center justify-center px-8 h-28 w-full bg-slate-100 text-slate-700 dark:bg-slate-500 dark:text-slate-75"
+  >
+    <fluent-icon icon="document-error" size="32" />
+    <p class="mb-0 text-slate-700 dark:text-slate-75">
+      {{ $t('COMPONENTS.FILE_BUBBLE.INSTAGRAM_STORY_UNAVAILABLE') }}
+    </p>
+  </div>
+</template>
+
+<script>
+export default {};
+</script>
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStoryReply.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStoryReply.vue
new file mode 100644
index 000000000..baa41d81c
--- /dev/null
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/InstagramStoryReply.vue
@@ -0,0 +1,35 @@
+<template>
+  <blockquote
+    class="my-0 px-2 pb-0 pt-0 border-l-4 border-solid border-slate-75 dark:border-slate-600 text-slate-600 dark:text-slate-200"
+  >
+    <span>{{ $t('CONVERSATION.REPLIED_TO_STORY') }}</span>
+    <instagram-story :story-url="storyUrl" class="mt-3 rounded-md" />
+  </blockquote>
+</template>
+<script>
+import InstagramStory from './InstagramStory.vue';
+
+export default {
+  components: { InstagramStory },
+  props: {
+    storyUrl: {
+      type: String,
+      default: '',
+    },
+  },
+  data() {
+    return {
+      hasImgStoryError: false,
+      hasVideoStoryError: false,
+    };
+  },
+  methods: {
+    onImageLoadError() {
+      this.hasImgStoryError = true;
+    },
+    onVideoLoadError() {
+      this.hasVideoStoryError = true;
+    },
+  },
+};
+</script>
diff --git a/app/javascript/dashboard/components/widgets/conversation/bubble/Video.vue b/app/javascript/dashboard/components/widgets/conversation/bubble/Video.vue
index 84b068215..6ff96bb5b 100644
--- a/app/javascript/dashboard/components/widgets/conversation/bubble/Video.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/bubble/Video.vue
@@ -1,12 +1,12 @@
 <template>
   <div class="video message-text__wrap">
-    <video :src="url" muted playsInline @click="onClick" />
+    <video ref="videoElement" :src="url" muted playsInline @click="onClick" />
     <woot-modal :show.sync="show" :on-close="onClose">
       <video
         :src="url"
         controls
         playsInline
-        class="modal-video skip-context-menu"
+        class="modal-video skip-context-menu mx-auto"
       />
     </woot-modal>
   </div>
@@ -25,6 +25,11 @@ export default {
       show: false,
     };
   },
+  mounted() {
+    this.$refs.videoElement.onerror = () => {
+      this.$emit('error');
+    };
+  },
   methods: {
     onClose() {
       this.show = false;
diff --git a/app/javascript/dashboard/components/widgets/conversation/instagramImageErrorPlaceholder.vue b/app/javascript/dashboard/components/widgets/conversation/instagramImageErrorPlaceholder.vue
deleted file mode 100644
index 0a809cd21..000000000
--- a/app/javascript/dashboard/components/widgets/conversation/instagramImageErrorPlaceholder.vue
+++ /dev/null
@@ -1,26 +0,0 @@
-<template>
-  <div class="image-placeholder">
-    <fluent-icon icon="document-error" size="32" />
-    <p>{{ $t('COMPONENTS.FILE_BUBBLE.INSTAGRAM_STORY_UNAVAILABLE') }}</p>
-  </div>
-</template>
-
-<script>
-export default {};
-</script>
-
-<style scoped>
-.image-placeholder {
-  display: flex;
-  justify-content: center;
-  align-items: center;
-  flex-direction: column;
-  padding: var(--space-slab);
-  height: calc(var(--space-large) * 10);
-  margin-top: var(--space-one);
-  width: 100%;
-  background-color: var(--s-75);
-  color: var(--s-800);
-  border-radius: var(--border-radius-normal);
-}
-</style>