diff --git a/app/models/contact.rb b/app/models/contact.rb
index ba10139ba..176109f24 100644
--- a/app/models/contact.rb
+++ b/app/models/contact.rb
@@ -6,6 +6,7 @@
 #
 #  id                    :integer          not null, primary key
 #  additional_attributes :jsonb
+#  contact_type          :integer          default("visitor")
 #  custom_attributes     :jsonb
 #  email                 :string
 #  identifier            :string
@@ -55,6 +56,8 @@ class Contact < ApplicationRecord
   after_update_commit :dispatch_update_event
   after_destroy_commit :dispatch_destroy_event
 
+  enum contact_type: { visitor: 0, lead: 1, customer: 2 }
+
   scope :order_on_last_activity_at, lambda { |direction|
     order(
       Arel::Nodes::SqlLiteral.new(
diff --git a/db/migrate/20240124054340_add_contact_type_to_contacts.rb b/db/migrate/20240124054340_add_contact_type_to_contacts.rb
new file mode 100644
index 000000000..d6b939a36
--- /dev/null
+++ b/db/migrate/20240124054340_add_contact_type_to_contacts.rb
@@ -0,0 +1,5 @@
+class AddContactTypeToContacts < ActiveRecord::Migration[7.0]
+  def change
+    add_column :contacts, :contact_type, :integer, default: 0
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 0fcf7ba61..b914eca61 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2023_12_23_040257) do
+ActiveRecord::Schema[7.0].define(version: 2024_01_24_054340) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_stat_statements"
   enable_extension "pg_trgm"
@@ -418,6 +418,7 @@ ActiveRecord::Schema[7.0].define(version: 2023_12_23_040257) do
     t.string "identifier"
     t.jsonb "custom_attributes", default: {}
     t.datetime "last_activity_at", precision: nil
+    t.integer "contact_type", default: 0
     t.index "lower((email)::text), account_id", name: "index_contacts_on_lower_email_account_id"
     t.index ["account_id", "email", "phone_number", "identifier"], name: "index_contacts_on_nonempty_fields", where: "(((email)::text <> ''::text) OR ((phone_number)::text <> ''::text) OR ((identifier)::text <> ''::text))"
     t.index ["account_id"], name: "index_contacts_on_account_id"