diff --git a/app/controllers/api/v1/accounts/campaigns_controller.rb b/app/controllers/api/v1/accounts/campaigns_controller.rb
index b1a132246..2a1650e53 100644
--- a/app/controllers/api/v1/accounts/campaigns_controller.rb
+++ b/app/controllers/api/v1/accounts/campaigns_controller.rb
@@ -29,6 +29,6 @@ class Api::V1::Accounts::CampaignsController < Api::V1::Accounts::BaseController
 
   def campaign_params
     params.require(:campaign).permit(:title, :description, :message, :enabled, :trigger_only_during_business_hours, :inbox_id, :sender_id,
-                                     :scheduled_at, audience: [:type, :id], trigger_rules: {})
+                                     :scheduled_at, audience: [:type, :id], trigger_rules: {}, template_params: {})
   end
 end
diff --git a/app/javascript/dashboard/components-next/Campaigns/EmptyState/WhatsAppCampaignEmptyState.vue b/app/javascript/dashboard/components-next/Campaigns/EmptyState/WhatsAppCampaignEmptyState.vue
new file mode 100644
index 000000000..ab01acb4a
--- /dev/null
+++ b/app/javascript/dashboard/components-next/Campaigns/EmptyState/WhatsAppCampaignEmptyState.vue
@@ -0,0 +1,37 @@
+<script setup>
+import { ONE_OFF_CAMPAIGN_EMPTY_STATE_CONTENT } from './CampaignEmptyStateContent';
+
+import EmptyStateLayout from 'dashboard/components-next/EmptyStateLayout.vue';
+import CampaignCard from 'dashboard/components-next/Campaigns/CampaignCard/CampaignCard.vue';
+
+defineProps({
+  title: {
+    type: String,
+    default: '',
+  },
+  subtitle: {
+    type: String,
+    default: '',
+  },
+});
+</script>
+
+<template>
+  <EmptyStateLayout :title="title" :subtitle="subtitle">
+    <template #empty-state-item>
+      <div class="flex flex-col gap-4 p-px">
+        <CampaignCard
+          v-for="campaign in ONE_OFF_CAMPAIGN_EMPTY_STATE_CONTENT"
+          :key="campaign.id"
+          :title="campaign.title"
+          :message="campaign.message"
+          :is-enabled="campaign.enabled"
+          :status="campaign.campaign_status"
+          :sender="campaign.sender"
+          :inbox="campaign.inbox"
+          :scheduled-at="campaign.scheduled_at"
+        />
+      </div>
+    </template>
+  </EmptyStateLayout>
+</template>
diff --git a/app/javascript/dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignDialog.vue b/app/javascript/dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignDialog.vue
new file mode 100644
index 000000000..12a789fee
--- /dev/null
+++ b/app/javascript/dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignDialog.vue
@@ -0,0 +1,48 @@
+<script setup>
+import { useI18n } from 'vue-i18n';
+import { useStore } from 'dashboard/composables/store';
+import { useAlert, useTrack } from 'dashboard/composables';
+import { CAMPAIGN_TYPES } from 'shared/constants/campaign.js';
+import { CAMPAIGNS_EVENTS } from 'dashboard/helper/AnalyticsHelper/events.js';
+
+import WhatsAppCampaignForm from 'dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignForm.vue';
+
+const emit = defineEmits(['close']);
+
+const store = useStore();
+const { t } = useI18n();
+
+const addCampaign = async campaignDetails => {
+  try {
+    await store.dispatch('campaigns/create', campaignDetails);
+
+    useTrack(CAMPAIGNS_EVENTS.CREATE_CAMPAIGN, {
+      type: CAMPAIGN_TYPES.ONE_OFF,
+    });
+
+    useAlert(t('CAMPAIGN.WHATSAPP.CREATE.FORM.API.SUCCESS_MESSAGE'));
+  } catch (error) {
+    const errorMessage =
+      error?.response?.message ||
+      t('CAMPAIGN.WHATSAPP.CREATE.FORM.API.ERROR_MESSAGE');
+    useAlert(errorMessage);
+  }
+};
+
+const handleSubmit = campaignDetails => {
+  addCampaign(campaignDetails);
+};
+
+const handleClose = () => emit('close');
+</script>
+
+<template>
+  <div
+    class="w-[25rem] z-50 min-w-0 absolute top-10 ltr:right-0 rtl:left-0 bg-n-alpha-3 backdrop-blur-[100px] p-6 rounded-xl border border-n-weak shadow-md flex flex-col gap-6"
+  >
+    <h3 class="text-base font-medium text-n-slate-12">
+      {{ t(`CAMPAIGN.WHATSAPP.CREATE.TITLE`) }}
+    </h3>
+    <WhatsAppCampaignForm @submit="handleSubmit" @cancel="handleClose" />
+  </div>
+</template>
diff --git a/app/javascript/dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignForm.vue b/app/javascript/dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignForm.vue
new file mode 100644
index 000000000..df76ae901
--- /dev/null
+++ b/app/javascript/dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignForm.vue
@@ -0,0 +1,357 @@
+<script setup>
+import { reactive, computed, watch, ref } from 'vue';
+import { useI18n } from 'vue-i18n';
+import { useVuelidate } from '@vuelidate/core';
+import { required, minLength } from '@vuelidate/validators';
+import { useMapGetter } from 'dashboard/composables/store';
+
+import Input from 'dashboard/components-next/input/Input.vue';
+import Button from 'dashboard/components-next/button/Button.vue';
+import ComboBox from 'dashboard/components-next/combobox/ComboBox.vue';
+import TagMultiSelectComboBox from 'dashboard/components-next/combobox/TagMultiSelectComboBox.vue';
+
+const emit = defineEmits(['submit', 'cancel']);
+
+const { t } = useI18n();
+
+const formState = {
+  uiFlags: useMapGetter('campaigns/getUIFlags'),
+  labels: useMapGetter('labels/getLabels'),
+  inboxes: useMapGetter('inboxes/getWhatsAppInboxes'),
+  getWhatsAppTemplates: useMapGetter('inboxes/getWhatsAppTemplates'),
+};
+
+const initialState = {
+  title: '',
+  inboxId: null,
+  templateId: null,
+  scheduledAt: null,
+  selectedAudience: [],
+};
+
+const state = reactive({ ...initialState });
+const processedParams = ref({});
+
+const rules = {
+  title: { required, minLength: minLength(1) },
+  inboxId: { required },
+  templateId: { required },
+  scheduledAt: { required },
+  selectedAudience: { required },
+};
+
+const v$ = useVuelidate(rules, state);
+
+const isCreating = computed(() => formState.uiFlags.value.isCreating);
+
+const currentDateTime = computed(() => {
+  // Added to disable the scheduled at field from being set to the current time
+  const now = new Date();
+  const localTime = new Date(now.getTime() - now.getTimezoneOffset() * 60000);
+  return localTime.toISOString().slice(0, 16);
+});
+
+const mapToOptions = (items, valueKey, labelKey) =>
+  items?.map(item => ({
+    value: item[valueKey],
+    label: item[labelKey],
+  })) ?? [];
+
+const audienceList = computed(() =>
+  mapToOptions(formState.labels.value, 'id', 'title')
+);
+
+const inboxOptions = computed(() =>
+  mapToOptions(formState.inboxes.value, 'id', 'name')
+);
+
+const templateOptions = computed(() => {
+  if (!state.inboxId) return [];
+  const templates = formState.getWhatsAppTemplates.value(state.inboxId);
+  return templates.map(template => {
+    // Create a more user-friendly label from template name
+    const friendlyName = template.name
+      .replace(/_/g, ' ')
+      .replace(/\b\w/g, l => l.toUpperCase());
+
+    return {
+      value: template.id,
+      label: `${friendlyName} (${template.language || 'en'})`,
+      template: template,
+    };
+  });
+});
+
+const selectedTemplate = computed(() => {
+  if (!state.templateId) return null;
+  return templateOptions.value.find(option => option.value === state.templateId)
+    ?.template;
+});
+
+const templateString = computed(() => {
+  if (!selectedTemplate.value) return '';
+  try {
+    return (
+      selectedTemplate.value.components?.find(
+        component => component.type === 'BODY'
+      )?.text || ''
+    );
+  } catch (error) {
+    return '';
+  }
+});
+
+const processedString = computed(() => {
+  if (!templateString.value) return '';
+  return templateString.value.replace(/{{([^}]+)}}/g, (match, variable) => {
+    return processedParams.value[variable] || `{{${variable}}}`;
+  });
+});
+
+const getErrorMessage = (field, errorKey) => {
+  const baseKey = 'CAMPAIGN.WHATSAPP.CREATE.FORM';
+  return v$.value[field].$error ? t(`${baseKey}.${errorKey}.ERROR`) : '';
+};
+
+const formErrors = computed(() => ({
+  title: getErrorMessage('title', 'TITLE'),
+  inbox: getErrorMessage('inboxId', 'INBOX'),
+  template: getErrorMessage('templateId', 'TEMPLATE'),
+  scheduledAt: getErrorMessage('scheduledAt', 'SCHEDULED_AT'),
+  audience: getErrorMessage('selectedAudience', 'AUDIENCE'),
+}));
+
+const hasRequiredTemplateParams = computed(() => {
+  const params = Object.values(processedParams.value);
+  return params.length === 0 || params.every(param => param.trim() !== '');
+});
+
+const isSubmitDisabled = computed(
+  () => v$.value.$invalid || !hasRequiredTemplateParams.value
+);
+
+const formatToUTCString = localDateTime =>
+  localDateTime ? new Date(localDateTime).toISOString() : null;
+
+const resetState = () => {
+  Object.assign(state, initialState);
+  processedParams.value = {};
+  v$.value.$reset();
+};
+
+const handleCancel = () => emit('cancel');
+
+const generateVariables = () => {
+  const matchedVariables = templateString.value.match(/{{([^}]+)}}/g);
+  if (!matchedVariables) {
+    processedParams.value = {};
+    return;
+  }
+
+  const finalVars = matchedVariables.map(match => match.replace(/{{|}}/g, ''));
+  processedParams.value = finalVars.reduce((acc, variable) => {
+    acc[variable] = processedParams.value[variable] || '';
+    return acc;
+  }, {});
+};
+
+const prepareCampaignDetails = () => {
+  // Find the selected template to get its content
+  const currentTemplate = selectedTemplate.value;
+
+  // Extract template content - this should be the template message body
+  const templateContent = templateString.value;
+
+  // Prepare template_params object with the same structure as used in contacts
+  const templateParams = {
+    name: currentTemplate?.name || '',
+    namespace: currentTemplate?.namespace || '',
+    category: currentTemplate?.category || 'UTILITY',
+    language: currentTemplate?.language || 'en_US',
+    processed_params: processedParams.value,
+  };
+
+  return {
+    title: state.title,
+    message: templateContent,
+    template_params: templateParams,
+    inbox_id: state.inboxId,
+    scheduled_at: formatToUTCString(state.scheduledAt),
+    audience: state.selectedAudience?.map(id => ({
+      id,
+      type: 'Label',
+    })),
+  };
+};
+
+const handleSubmit = async () => {
+  const isFormValid = await v$.value.$validate();
+  if (!isFormValid) return;
+
+  emit('submit', prepareCampaignDetails());
+  resetState();
+  handleCancel();
+};
+
+// Reset template selection when inbox changes
+watch(
+  () => state.inboxId,
+  () => {
+    state.templateId = null;
+    processedParams.value = {};
+  }
+);
+
+// Generate variables when template changes
+watch(
+  () => state.templateId,
+  () => {
+    generateVariables();
+  }
+);
+</script>
+
+<template>
+  <form class="flex flex-col gap-4" @submit.prevent="handleSubmit">
+    <Input
+      v-model="state.title"
+      :label="t('CAMPAIGN.WHATSAPP.CREATE.FORM.TITLE.LABEL')"
+      :placeholder="t('CAMPAIGN.WHATSAPP.CREATE.FORM.TITLE.PLACEHOLDER')"
+      :message="formErrors.title"
+      :message-type="formErrors.title ? 'error' : 'info'"
+    />
+
+    <div class="flex flex-col gap-1">
+      <label for="inbox" class="mb-0.5 text-sm font-medium text-n-slate-12">
+        {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.INBOX.LABEL') }}
+      </label>
+      <ComboBox
+        id="inbox"
+        v-model="state.inboxId"
+        :options="inboxOptions"
+        :has-error="!!formErrors.inbox"
+        :placeholder="t('CAMPAIGN.WHATSAPP.CREATE.FORM.INBOX.PLACEHOLDER')"
+        :message="formErrors.inbox"
+        class="[&>div>button]:bg-n-alpha-black2 [&>div>button:not(.focused)]:dark:outline-n-weak [&>div>button:not(.focused)]:hover:!outline-n-slate-6"
+      />
+    </div>
+
+    <div class="flex flex-col gap-1">
+      <label for="template" class="mb-0.5 text-sm font-medium text-n-slate-12">
+        {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.LABEL') }}
+      </label>
+      <ComboBox
+        id="template"
+        v-model="state.templateId"
+        :options="templateOptions"
+        :has-error="!!formErrors.template"
+        :placeholder="t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.PLACEHOLDER')"
+        :message="formErrors.template"
+        class="[&>div>button]:bg-n-alpha-black2 [&>div>button:not(.focused)]:dark:outline-n-weak [&>div>button:not(.focused)]:hover:!outline-n-slate-6"
+      />
+      <p class="mt-1 text-xs text-n-slate-11">
+        {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.INFO') }}
+      </p>
+    </div>
+
+    <!-- Template Preview -->
+    <div
+      v-if="selectedTemplate"
+      class="flex flex-col gap-4 p-4 rounded-lg bg-n-alpha-black2"
+    >
+      <div class="flex justify-between items-center">
+        <h3 class="text-sm font-medium text-n-slate-12">
+          {{ selectedTemplate.name }}
+        </h3>
+        <span class="text-xs text-n-slate-11">
+          {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.LANGUAGE') }}:
+          {{ selectedTemplate.language || 'en' }}
+        </span>
+      </div>
+
+      <div class="flex flex-col gap-2">
+        <div class="rounded-md bg-n-alpha-black3">
+          <div class="text-sm whitespace-pre-wrap text-n-slate-12">
+            {{ processedString }}
+          </div>
+        </div>
+      </div>
+
+      <div class="text-xs text-n-slate-11">
+        {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.CATEGORY') }}:
+        {{ selectedTemplate.category || 'UTILITY' }}
+      </div>
+    </div>
+
+    <!-- Template Variables -->
+    <div
+      v-if="Object.keys(processedParams).length > 0"
+      class="flex flex-col gap-3"
+    >
+      <label class="text-sm font-medium text-n-slate-12">
+        {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.VARIABLES_LABEL') }}
+      </label>
+      <div class="flex flex-col gap-2">
+        <div
+          v-for="(value, key) in processedParams"
+          :key="key"
+          class="flex gap-2 items-center"
+        >
+          <Input
+            v-model="processedParams[key]"
+            type="text"
+            class="flex-1"
+            :placeholder="
+              t('CAMPAIGN.WHATSAPP.CREATE.FORM.TEMPLATE.VARIABLE_PLACEHOLDER', {
+                variable: key,
+              })
+            "
+          />
+        </div>
+      </div>
+    </div>
+
+    <div class="flex flex-col gap-1">
+      <label for="audience" class="mb-0.5 text-sm font-medium text-n-slate-12">
+        {{ t('CAMPAIGN.WHATSAPP.CREATE.FORM.AUDIENCE.LABEL') }}
+      </label>
+      <TagMultiSelectComboBox
+        v-model="state.selectedAudience"
+        :options="audienceList"
+        :label="t('CAMPAIGN.WHATSAPP.CREATE.FORM.AUDIENCE.LABEL')"
+        :placeholder="t('CAMPAIGN.WHATSAPP.CREATE.FORM.AUDIENCE.PLACEHOLDER')"
+        :has-error="!!formErrors.audience"
+        :message="formErrors.audience"
+        class="[&>div>button]:bg-n-alpha-black2"
+      />
+    </div>
+
+    <Input
+      v-model="state.scheduledAt"
+      :label="t('CAMPAIGN.WHATSAPP.CREATE.FORM.SCHEDULED_AT.LABEL')"
+      type="datetime-local"
+      :min="currentDateTime"
+      :placeholder="t('CAMPAIGN.WHATSAPP.CREATE.FORM.SCHEDULED_AT.PLACEHOLDER')"
+      :message="formErrors.scheduledAt"
+      :message-type="formErrors.scheduledAt ? 'error' : 'info'"
+    />
+
+    <div class="flex gap-3 justify-between items-center w-full">
+      <Button
+        variant="faded"
+        color="slate"
+        type="button"
+        :label="t('CAMPAIGN.WHATSAPP.CREATE.FORM.BUTTONS.CANCEL')"
+        class="w-full bg-n-alpha-2 text-n-blue-text hover:bg-n-alpha-3"
+        @click="handleCancel"
+      />
+      <Button
+        :label="t('CAMPAIGN.WHATSAPP.CREATE.FORM.BUTTONS.CREATE')"
+        class="w-full"
+        type="submit"
+        :is-loading="isCreating"
+        :disabled="isCreating || isSubmitDisabled"
+      />
+    </div>
+  </form>
+</template>
diff --git a/app/javascript/dashboard/components-next/sidebar/Sidebar.vue b/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
index 171f4a4d8..12f15ce4b 100644
--- a/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
+++ b/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
@@ -331,6 +331,11 @@ const menuItems = computed(() => {
           label: t('SIDEBAR.SMS'),
           to: accountScopedRoute('campaigns_sms_index'),
         },
+        {
+          name: 'WhatsApp',
+          label: t('SIDEBAR.WHATSAPP'),
+          to: accountScopedRoute('campaigns_whatsapp_index'),
+        },
       ],
     },
     {
diff --git a/app/javascript/dashboard/featureFlags.js b/app/javascript/dashboard/featureFlags.js
index 78109e82c..28b6b09b7 100644
--- a/app/javascript/dashboard/featureFlags.js
+++ b/app/javascript/dashboard/featureFlags.js
@@ -4,6 +4,7 @@ export const FEATURE_FLAGS = {
   AUTO_RESOLVE_CONVERSATIONS: 'auto_resolve_conversations',
   AUTOMATIONS: 'automations',
   CAMPAIGNS: 'campaigns',
+  WHATSAPP_CAMPAIGNS: 'whatsapp_campaign',
   CANNED_RESPONSES: 'canned_responses',
   CRM: 'crm',
   CUSTOM_ATTRIBUTES: 'custom_attributes',
diff --git a/app/javascript/dashboard/i18n/locale/en/campaign.json b/app/javascript/dashboard/i18n/locale/en/campaign.json
index e2418d52e..10366e79e 100644
--- a/app/javascript/dashboard/i18n/locale/en/campaign.json
+++ b/app/javascript/dashboard/i18n/locale/en/campaign.json
@@ -137,6 +137,70 @@
         }
       }
     },
+    "WHATSAPP": {
+      "HEADER_TITLE": "WhatsApp campaigns",
+      "NEW_CAMPAIGN": "Create campaign",
+      "EMPTY_STATE": {
+        "TITLE": "No WhatsApp campaigns are available",
+        "SUBTITLE": "Launch a WhatsApp campaign to reach your customers directly. Send offers or make announcements with ease. Click 'Create campaign' to get started."
+      },
+      "CARD": {
+        "STATUS": {
+          "COMPLETED": "Completed",
+          "SCHEDULED": "Scheduled"
+        },
+        "CAMPAIGN_DETAILS": {
+          "SENT_FROM": "Sent from",
+          "ON": "on"
+        }
+      },
+      "CREATE": {
+        "TITLE": "Create WhatsApp campaign",
+        "CANCEL_BUTTON_TEXT": "Cancel",
+        "CREATE_BUTTON_TEXT": "Create",
+        "FORM": {
+          "TITLE": {
+            "LABEL": "Title",
+            "PLACEHOLDER": "Please enter the title of campaign",
+            "ERROR": "Title is required"
+          },
+          "INBOX": {
+            "LABEL": "Select Inbox",
+            "PLACEHOLDER": "Select Inbox",
+            "ERROR": "Inbox is required"
+          },
+          "TEMPLATE": {
+            "LABEL": "WhatsApp Template",
+            "PLACEHOLDER": "Select a template",
+            "INFO": "Select a template to use for this campaign.",
+            "ERROR": "Template is required",
+            "PREVIEW_TITLE": "Process {templateName}",
+            "LANGUAGE": "Language",
+            "CATEGORY": "Category",
+            "VARIABLES_LABEL": "Variables",
+            "VARIABLE_PLACEHOLDER": "Enter value for {variable}"
+          },
+          "AUDIENCE": {
+            "LABEL": "Audience",
+            "PLACEHOLDER": "Select the customer labels",
+            "ERROR": "Audience is required"
+          },
+          "SCHEDULED_AT": {
+            "LABEL": "Scheduled time",
+            "PLACEHOLDER": "Please select the time",
+            "ERROR": "Scheduled time is required"
+          },
+          "BUTTONS": {
+            "CREATE": "Create",
+            "CANCEL": "Cancel"
+          },
+          "API": {
+            "SUCCESS_MESSAGE": "WhatsApp campaign created successfully",
+            "ERROR_MESSAGE": "There was an error. Please try again."
+          }
+        }
+      }
+    },
     "CONFIRM_DELETE": {
       "TITLE": "Are you sure to delete?",
       "DESCRIPTION": "The delete action is permanent and cannot be reversed.",
diff --git a/app/javascript/dashboard/i18n/locale/en/settings.json b/app/javascript/dashboard/i18n/locale/en/settings.json
index 219041d75..fde198c92 100644
--- a/app/javascript/dashboard/i18n/locale/en/settings.json
+++ b/app/javascript/dashboard/i18n/locale/en/settings.json
@@ -319,6 +319,7 @@
     "CSAT": "CSAT",
     "LIVE_CHAT": "Live Chat",
     "SMS": "SMS",
+    "WHATSAPP": "WhatsApp",
     "CAMPAIGNS": "Campaigns",
     "ONGOING": "Ongoing",
     "ONE_OFF": "One off",
diff --git a/app/javascript/dashboard/routes/dashboard/campaigns/campaigns.routes.js b/app/javascript/dashboard/routes/dashboard/campaigns/campaigns.routes.js
index e0c1f3a17..c5f2dbdb1 100644
--- a/app/javascript/dashboard/routes/dashboard/campaigns/campaigns.routes.js
+++ b/app/javascript/dashboard/routes/dashboard/campaigns/campaigns.routes.js
@@ -3,6 +3,7 @@ import { frontendURL } from 'dashboard/helper/URLHelper.js';
 import CampaignsPageRouteView from './pages/CampaignsPageRouteView.vue';
 import LiveChatCampaignsPage from './pages/LiveChatCampaignsPage.vue';
 import SMSCampaignsPage from './pages/SMSCampaignsPage.vue';
+import WhatsAppCampaignsPage from './pages/WhatsAppCampaignsPage.vue';
 import { FEATURE_FLAGS } from 'dashboard/featureFlags';
 
 const meta = {
@@ -50,6 +51,15 @@ const campaignsRoutes = {
           meta,
           component: SMSCampaignsPage,
         },
+        {
+          path: 'whatsapp',
+          name: 'campaigns_whatsapp_index',
+          meta: {
+            ...meta,
+            featureFlag: FEATURE_FLAGS.WHATSAPP_CAMPAIGNS,
+          },
+          component: WhatsAppCampaignsPage,
+        },
       ],
     },
   ],
diff --git a/app/javascript/dashboard/routes/dashboard/campaigns/pages/LiveChatCampaignsPage.vue b/app/javascript/dashboard/routes/dashboard/campaigns/pages/LiveChatCampaignsPage.vue
index 93d5d1ec6..6cc2bf181 100644
--- a/app/javascript/dashboard/routes/dashboard/campaigns/pages/LiveChatCampaignsPage.vue
+++ b/app/javascript/dashboard/routes/dashboard/campaigns/pages/LiveChatCampaignsPage.vue
@@ -3,7 +3,6 @@ import { computed, ref } from 'vue';
 import { useI18n } from 'vue-i18n';
 import { useToggle } from '@vueuse/core';
 import { useStoreGetters, useMapGetter } from 'dashboard/composables/store';
-import { CAMPAIGN_TYPES } from 'shared/constants/campaign.js';
 
 import Spinner from 'dashboard/components-next/spinner/Spinner.vue';
 import CampaignLayout from 'dashboard/components-next/Campaigns/CampaignLayout.vue';
@@ -25,8 +24,8 @@ const isFetchingCampaigns = computed(() => uiFlags.value.isFetching);
 
 const [showLiveChatCampaignDialog, toggleLiveChatCampaignDialog] = useToggle();
 
-const liveChatCampaigns = computed(() =>
-  getters['campaigns/getCampaigns'].value(CAMPAIGN_TYPES.ONGOING)
+const liveChatCampaigns = computed(
+  () => getters['campaigns/getLiveChatCampaigns'].value
 );
 
 const hasNoLiveChatCampaigns = computed(
@@ -59,7 +58,7 @@ const handleDelete = campaign => {
 
     <div
       v-if="isFetchingCampaigns"
-      class="flex items-center justify-center py-10 text-n-slate-11"
+      class="flex justify-center items-center py-10 text-n-slate-11"
     >
       <Spinner />
     </div>
diff --git a/app/javascript/dashboard/routes/dashboard/campaigns/pages/SMSCampaignsPage.vue b/app/javascript/dashboard/routes/dashboard/campaigns/pages/SMSCampaignsPage.vue
index a38a818f0..c04726ebe 100644
--- a/app/javascript/dashboard/routes/dashboard/campaigns/pages/SMSCampaignsPage.vue
+++ b/app/javascript/dashboard/routes/dashboard/campaigns/pages/SMSCampaignsPage.vue
@@ -3,7 +3,6 @@ import { computed, ref } from 'vue';
 import { useI18n } from 'vue-i18n';
 import { useToggle } from '@vueuse/core';
 import { useStoreGetters, useMapGetter } from 'dashboard/composables/store';
-import { CAMPAIGN_TYPES } from 'shared/constants/campaign.js';
 
 import Spinner from 'dashboard/components-next/spinner/Spinner.vue';
 import CampaignLayout from 'dashboard/components-next/Campaigns/CampaignLayout.vue';
@@ -23,9 +22,7 @@ const isFetchingCampaigns = computed(() => uiFlags.value.isFetching);
 
 const confirmDeleteCampaignDialogRef = ref(null);
 
-const SMSCampaigns = computed(() =>
-  getters['campaigns/getCampaigns'].value(CAMPAIGN_TYPES.ONE_OFF)
-);
+const SMSCampaigns = computed(() => getters['campaigns/getSMSCampaigns'].value);
 
 const hasNoSMSCampaigns = computed(
   () => SMSCampaigns.value?.length === 0 && !isFetchingCampaigns.value
diff --git a/app/javascript/dashboard/routes/dashboard/campaigns/pages/WhatsAppCampaignsPage.vue b/app/javascript/dashboard/routes/dashboard/campaigns/pages/WhatsAppCampaignsPage.vue
new file mode 100644
index 000000000..96aa21b5a
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/campaigns/pages/WhatsAppCampaignsPage.vue
@@ -0,0 +1,74 @@
+<script setup>
+import { computed, ref } from 'vue';
+import { useI18n } from 'vue-i18n';
+import { useToggle } from '@vueuse/core';
+import { useStoreGetters, useMapGetter } from 'dashboard/composables/store';
+
+import Spinner from 'dashboard/components-next/spinner/Spinner.vue';
+import CampaignLayout from 'dashboard/components-next/Campaigns/CampaignLayout.vue';
+import CampaignList from 'dashboard/components-next/Campaigns/Pages/CampaignPage/CampaignList.vue';
+import WhatsAppCampaignDialog from 'dashboard/components-next/Campaigns/Pages/CampaignPage/WhatsAppCampaign/WhatsAppCampaignDialog.vue';
+import ConfirmDeleteCampaignDialog from 'dashboard/components-next/Campaigns/Pages/CampaignPage/ConfirmDeleteCampaignDialog.vue';
+import WhatsAppCampaignEmptyState from 'dashboard/components-next/Campaigns/EmptyState/WhatsAppCampaignEmptyState.vue';
+
+const { t } = useI18n();
+const getters = useStoreGetters();
+
+const selectedCampaign = ref(null);
+const [showWhatsAppCampaignDialog, toggleWhatsAppCampaignDialog] = useToggle();
+
+const uiFlags = useMapGetter('campaigns/getUIFlags');
+const isFetchingCampaigns = computed(() => uiFlags.value.isFetching);
+
+const confirmDeleteCampaignDialogRef = ref(null);
+
+const WhatsAppCampaigns = computed(
+  () => getters['campaigns/getWhatsAppCampaigns'].value
+);
+
+const hasNoWhatsAppCampaigns = computed(
+  () => WhatsAppCampaigns.value?.length === 0 && !isFetchingCampaigns.value
+);
+
+const handleDelete = campaign => {
+  selectedCampaign.value = campaign;
+  confirmDeleteCampaignDialogRef.value.dialogRef.open();
+};
+</script>
+
+<template>
+  <CampaignLayout
+    :header-title="t('CAMPAIGN.WHATSAPP.HEADER_TITLE')"
+    :button-label="t('CAMPAIGN.WHATSAPP.NEW_CAMPAIGN')"
+    @click="toggleWhatsAppCampaignDialog()"
+    @close="toggleWhatsAppCampaignDialog(false)"
+  >
+    <template #action>
+      <WhatsAppCampaignDialog
+        v-if="showWhatsAppCampaignDialog"
+        @close="toggleWhatsAppCampaignDialog(false)"
+      />
+    </template>
+    <div
+      v-if="isFetchingCampaigns"
+      class="flex items-center justify-center py-10 text-n-slate-11"
+    >
+      <Spinner />
+    </div>
+    <CampaignList
+      v-else-if="!hasNoWhatsAppCampaigns"
+      :campaigns="WhatsAppCampaigns"
+      @delete="handleDelete"
+    />
+    <WhatsAppCampaignEmptyState
+      v-else
+      :title="t('CAMPAIGN.WHATSAPP.EMPTY_STATE.TITLE')"
+      :subtitle="t('CAMPAIGN.WHATSAPP.EMPTY_STATE.SUBTITLE')"
+      class="pt-14"
+    />
+    <ConfirmDeleteCampaignDialog
+      ref="confirmDeleteCampaignDialogRef"
+      :selected-campaign="selectedCampaign"
+    />
+  </CampaignLayout>
+</template>
diff --git a/app/javascript/dashboard/store/modules/campaigns.js b/app/javascript/dashboard/store/modules/campaigns.js
index c5a73d1d3..c558716f0 100644
--- a/app/javascript/dashboard/store/modules/campaigns.js
+++ b/app/javascript/dashboard/store/modules/campaigns.js
@@ -3,6 +3,8 @@ import types from '../mutation-types';
 import CampaignsAPI from '../../api/campaigns';
 import AnalyticsHelper from '../../helper/AnalyticsHelper';
 import { CAMPAIGNS_EVENTS } from '../../helper/AnalyticsHelper/events';
+import { CAMPAIGN_TYPES } from 'shared/constants/campaign';
+import { INBOX_TYPES } from 'dashboard/helper/inbox';
 
 export const state = {
   records: [],
@@ -16,10 +18,35 @@ export const getters = {
   getUIFlags(_state) {
     return _state.uiFlags;
   },
-  getCampaigns: _state => campaignType => {
-    return _state.records
-      .filter(record => record.campaign_type === campaignType)
-      .sort((a1, a2) => a1.id - a2.id);
+  getCampaigns:
+    _state =>
+    (campaignType, inboxChannelTypes = null) => {
+      let filteredRecords = _state.records.filter(
+        record => record.campaign_type === campaignType
+      );
+
+      if (inboxChannelTypes && Array.isArray(inboxChannelTypes)) {
+        filteredRecords = filteredRecords.filter(record => {
+          return (
+            record.inbox &&
+            inboxChannelTypes.includes(record.inbox.channel_type)
+          );
+        });
+      }
+
+      return filteredRecords.sort((a1, a2) => a1.id - a2.id);
+    },
+  getSMSCampaigns: (_state, _getters) => {
+    const smsChannelTypes = [INBOX_TYPES.SMS, INBOX_TYPES.TWILIO];
+    return _getters.getCampaigns(CAMPAIGN_TYPES.ONE_OFF, smsChannelTypes);
+  },
+  getWhatsAppCampaigns: (_state, _getters) => {
+    const whatsappChannelTypes = [INBOX_TYPES.WHATSAPP];
+    return _getters.getCampaigns(CAMPAIGN_TYPES.ONE_OFF, whatsappChannelTypes);
+  },
+  getLiveChatCampaigns: (_state, _getters) => {
+    const liveChatChannelTypes = [INBOX_TYPES.WEB];
+    return _getters.getCampaigns(CAMPAIGN_TYPES.ONGOING, liveChatChannelTypes);
   },
   getAllCampaigns: _state => {
     return _state.records;
diff --git a/app/javascript/dashboard/store/modules/inboxes.js b/app/javascript/dashboard/store/modules/inboxes.js
index 68f4780e9..14bd4c2a9 100644
--- a/app/javascript/dashboard/store/modules/inboxes.js
+++ b/app/javascript/dashboard/store/modules/inboxes.js
@@ -96,6 +96,11 @@ export const getters = {
         (item.channel_type === INBOX_TYPES.TWILIO && item.medium === 'sms')
     );
   },
+  getWhatsAppInboxes($state) {
+    return $state.records.filter(
+      item => item.channel_type === INBOX_TYPES.WHATSAPP
+    );
+  },
   dialogFlowEnabledInboxes($state) {
     return $state.records.filter(
       item => item.channel_type !== INBOX_TYPES.EMAIL
diff --git a/app/javascript/dashboard/store/modules/specs/campaigns/fixtures.js b/app/javascript/dashboard/store/modules/specs/campaigns/fixtures.js
index 08fd398e2..400b43638 100644
--- a/app/javascript/dashboard/store/modules/specs/campaigns/fixtures.js
+++ b/app/javascript/dashboard/store/modules/specs/campaigns/fixtures.js
@@ -11,6 +11,11 @@ export default [
       url: 'https://github.com',
       time_on_page: 10,
     },
+    inbox: {
+      id: 1,
+      channel_type: 'Channel::WebWidget',
+      name: 'Web Widget',
+    },
     created_at: '2021-05-03T04:53:36.354Z',
     updated_at: '2021-05-03T04:53:36.354Z',
   },
@@ -24,6 +29,11 @@ export default [
       url: 'https://chatwoot.com',
       time_on_page: '20',
     },
+    inbox: {
+      id: 2,
+      channel_type: 'Channel::TwilioSms',
+      name: 'Twilio SMS',
+    },
     created_at: '2021-05-03T08:15:35.828Z',
     updated_at: '2021-05-03T08:15:35.828Z',
   },
@@ -39,7 +49,52 @@ export default [
       url: 'https://noshow.com',
       time_on_page: 10,
     },
+    inbox: {
+      id: 3,
+      channel_type: 'Channel::WebWidget',
+      name: 'Web Widget 2',
+    },
     created_at: '2021-05-03T10:22:51.025Z',
     updated_at: '2021-05-03T10:22:51.025Z',
   },
+  {
+    id: 4,
+    title: 'WhatsApp Campaign',
+    description: null,
+    account_id: 1,
+    campaign_type: 'one_off',
+    message: 'Hello {{name}}, your order is ready!',
+    enabled: true,
+    trigger_rules: {},
+    inbox: {
+      id: 4,
+      channel_type: 'Channel::Whatsapp',
+      name: 'WhatsApp Business',
+    },
+    template_params: {
+      name: 'order_ready',
+      namespace: 'business_namespace',
+      language: 'en_US',
+      processed_params: { name: 'John' },
+    },
+    created_at: '2021-05-03T12:15:35.828Z',
+    updated_at: '2021-05-03T12:15:35.828Z',
+  },
+  {
+    id: 5,
+    title: 'SMS Promotion',
+    description: null,
+    account_id: 1,
+    campaign_type: 'one_off',
+    message: 'Get 20% off your next order!',
+    enabled: true,
+    trigger_rules: {},
+    inbox: {
+      id: 5,
+      channel_type: 'Channel::Sms',
+      name: 'SMS Channel',
+    },
+    created_at: '2021-05-03T14:15:35.828Z',
+    updated_at: '2021-05-03T14:15:35.828Z',
+  },
 ];
diff --git a/app/javascript/dashboard/store/modules/specs/campaigns/getters.spec.js b/app/javascript/dashboard/store/modules/specs/campaigns/getters.spec.js
index 52f14c296..231b83adc 100644
--- a/app/javascript/dashboard/store/modules/specs/campaigns/getters.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/campaigns/getters.spec.js
@@ -13,20 +13,58 @@ describe('#getters', () => {
   it('get one_off campaigns', () => {
     const state = { records: campaigns };
     expect(getters.getCampaigns(state)('one_off')).toEqual([
-      {
-        id: 2,
-        title: 'Onboarding Campaign',
-        description: null,
-        account_id: 1,
-        campaign_type: 'one_off',
+      campaigns[1],
+      campaigns[3],
+      campaigns[4],
+    ]);
+  });
 
-        trigger_rules: {
-          url: 'https://chatwoot.com',
-          time_on_page: '20',
-        },
-        created_at: '2021-05-03T08:15:35.828Z',
-        updated_at: '2021-05-03T08:15:35.828Z',
-      },
+  it('get campaigns by channel type', () => {
+    const state = { records: campaigns };
+    expect(
+      getters.getCampaigns(state)('one_off', ['Channel::Whatsapp'])
+    ).toEqual([campaigns[3]]);
+  });
+
+  it('get campaigns by multiple channel types', () => {
+    const state = { records: campaigns };
+    expect(
+      getters.getCampaigns(state)('one_off', [
+        'Channel::TwilioSms',
+        'Channel::Sms',
+      ])
+    ).toEqual([campaigns[1], campaigns[4]]);
+  });
+
+  it('get SMS campaigns', () => {
+    const state = { records: campaigns };
+    const mockGetters = {
+      getCampaigns: getters.getCampaigns(state),
+    };
+    expect(getters.getSMSCampaigns(state, mockGetters)).toEqual([
+      campaigns[1],
+      campaigns[4],
+    ]);
+  });
+
+  it('get WhatsApp campaigns', () => {
+    const state = { records: campaigns };
+    const mockGetters = {
+      getCampaigns: getters.getCampaigns(state),
+    };
+    expect(getters.getWhatsAppCampaigns(state, mockGetters)).toEqual([
+      campaigns[3],
+    ]);
+  });
+
+  it('get Live Chat campaigns', () => {
+    const state = { records: campaigns };
+    const mockGetters = {
+      getCampaigns: getters.getCampaigns(state),
+    };
+    expect(getters.getLiveChatCampaigns(state, mockGetters)).toEqual([
+      campaigns[0],
+      campaigns[2],
     ]);
   });
 
diff --git a/app/models/campaign.rb b/app/models/campaign.rb
index f937b1d71..2927181c6 100644
--- a/app/models/campaign.rb
+++ b/app/models/campaign.rb
@@ -10,6 +10,7 @@
 #  enabled                            :boolean          default(TRUE)
 #  message                            :text             not null
 #  scheduled_at                       :datetime
+#  template_params                    :jsonb
 #  title                              :string           not null
 #  trigger_only_during_business_hours :boolean          default(FALSE)
 #  trigger_rules                      :jsonb
@@ -57,12 +58,22 @@ class Campaign < ApplicationRecord
     return unless one_off?
     return if completed?
 
-    Twilio::OneoffSmsCampaignService.new(campaign: self).perform if inbox.inbox_type == 'Twilio SMS'
-    Sms::OneoffSmsCampaignService.new(campaign: self).perform if inbox.inbox_type == 'Sms'
+    execute_campaign
   end
 
   private
 
+  def execute_campaign
+    case inbox.inbox_type
+    when 'Twilio SMS'
+      Twilio::OneoffSmsCampaignService.new(campaign: self).perform
+    when 'Sms'
+      Sms::OneoffSmsCampaignService.new(campaign: self).perform
+    when 'Whatsapp'
+      Whatsapp::OneoffCampaignService.new(campaign: self).perform if account.feature_enabled?(:whatsapp_campaign)
+    end
+  end
+
   def set_display_id
     reload
   end
@@ -70,14 +81,14 @@ class Campaign < ApplicationRecord
   def validate_campaign_inbox
     return unless inbox
 
-    errors.add :inbox, 'Unsupported Inbox type' unless ['Website', 'Twilio SMS', 'Sms'].include? inbox.inbox_type
+    errors.add :inbox, 'Unsupported Inbox type' unless ['Website', 'Twilio SMS', 'Sms', 'Whatsapp'].include? inbox.inbox_type
   end
 
   # TO-DO we clean up with better validations when campaigns evolve into more inboxes
   def ensure_correct_campaign_attributes
     return if inbox.blank?
 
-    if ['Twilio SMS', 'Sms'].include?(inbox.inbox_type)
+    if ['Twilio SMS', 'Sms', 'Whatsapp'].include?(inbox.inbox_type)
       self.campaign_type = 'one_off'
       self.scheduled_at ||= Time.now.utc
     else
diff --git a/app/services/whatsapp/oneoff_campaign_service.rb b/app/services/whatsapp/oneoff_campaign_service.rb
new file mode 100644
index 000000000..c2f0080f3
--- /dev/null
+++ b/app/services/whatsapp/oneoff_campaign_service.rb
@@ -0,0 +1,94 @@
+class Whatsapp::OneoffCampaignService
+  pattr_initialize [:campaign!]
+
+  def perform
+    validate_campaign!
+    process_audience(extract_audience_labels)
+    campaign.completed!
+  end
+
+  private
+
+  delegate :inbox, to: :campaign
+  delegate :channel, to: :inbox
+
+  def validate_campaign_type!
+    raise "Invalid campaign #{campaign.id}" unless whatsapp_campaign? && campaign.one_off?
+  end
+
+  def whatsapp_campaign?
+    campaign.inbox.inbox_type == 'Whatsapp'
+  end
+
+  def validate_campaign_status!
+    raise 'Completed Campaign' if campaign.completed?
+  end
+
+  def validate_provider!
+    raise 'WhatsApp Cloud provider required' if channel.provider != 'whatsapp_cloud'
+  end
+
+  def validate_feature_flag!
+    raise 'WhatsApp campaigns feature not enabled' unless campaign.account.feature_enabled?(:whatsapp_campaign)
+  end
+
+  def validate_campaign!
+    validate_campaign_type!
+    validate_campaign_status!
+    validate_provider!
+    validate_feature_flag!
+  end
+
+  def extract_audience_labels
+    audience_label_ids = campaign.audience.select { |audience| audience['type'] == 'Label' }.pluck('id')
+    campaign.account.labels.where(id: audience_label_ids).pluck(:title)
+  end
+
+  def process_contact(contact)
+    Rails.logger.info "Processing contact: #{contact.name} (#{contact.phone_number})"
+
+    if contact.phone_number.blank?
+      Rails.logger.info "Skipping contact #{contact.name} - no phone number"
+      return
+    end
+
+    if campaign.template_params.blank?
+      Rails.logger.error "Skipping contact #{contact.name} - no template_params found for WhatsApp campaign"
+      return
+    end
+
+    send_whatsapp_template_message(to: contact.phone_number)
+  end
+
+  def process_audience(audience_labels)
+    contacts = campaign.account.contacts.tagged_with(audience_labels, any: true)
+    Rails.logger.info "Processing #{contacts.count} contacts for campaign #{campaign.id}"
+
+    contacts.each { |contact| process_contact(contact) }
+
+    Rails.logger.info "Campaign #{campaign.id} processing completed"
+  end
+
+  def send_whatsapp_template_message(to:)
+    processor = Whatsapp::TemplateProcessorService.new(
+      channel: channel,
+      template_params: campaign.template_params
+    )
+
+    name, namespace, lang_code, processed_parameters = processor.call
+
+    return if name.blank?
+
+    channel.send_template(to, {
+                            name: name,
+                            namespace: namespace,
+                            lang_code: lang_code,
+                            parameters: processed_parameters
+                          })
+
+  rescue StandardError => e
+    Rails.logger.error "Failed to send WhatsApp template message to #{to}: #{e.message}"
+    Rails.logger.error "Backtrace: #{e.backtrace.first(5).join('\n')}"
+    raise e
+  end
+end
diff --git a/app/services/whatsapp/send_on_whatsapp_service.rb b/app/services/whatsapp/send_on_whatsapp_service.rb
index 61b78f892..8cecfd41f 100644
--- a/app/services/whatsapp/send_on_whatsapp_service.rb
+++ b/app/services/whatsapp/send_on_whatsapp_service.rb
@@ -15,7 +15,13 @@ class Whatsapp::SendOnWhatsappService < Base::SendOnChannelService
   end
 
   def send_template_message
-    name, namespace, lang_code, processed_parameters = processable_channel_message_template
+    processor = Whatsapp::TemplateProcessorService.new(
+      channel: channel,
+      template_params: template_params,
+      message: message
+    )
+
+    name, namespace, lang_code, processed_parameters = processor.call
 
     return if name.blank?
 
@@ -28,86 +34,6 @@ class Whatsapp::SendOnWhatsappService < Base::SendOnChannelService
     message.update!(source_id: message_id) if message_id.present?
   end
 
-  def processable_channel_message_template
-    if template_params.present?
-      return [
-        template_params['name'],
-        template_params['namespace'],
-        template_params['language'],
-        processed_templates_params(template_params)
-      ]
-    end
-
-    # Delete the following logic once the update for template_params is stable
-    # see if we can match the message content to a template
-    # An example template may look like "Your package has been shipped. It will be delivered in {{1}} business days.
-    # We want to iterate over these templates with our message body and see if we can fit it to any of the templates
-    # Then we use regex to parse the template varibles and convert them into the proper payload
-    channel.message_templates&.each do |template|
-      match_obj = template_match_object(template)
-      next if match_obj.blank?
-
-      # we have a match, now we need to parse the template variables and convert them into the wa recommended format
-      processed_parameters = match_obj.captures.map { |x| { type: 'text', text: x } }
-
-      # no need to look up further end the search
-      return [template['name'], template['namespace'], template['language'], processed_parameters]
-    end
-    [nil, nil, nil, nil]
-  end
-
-  def template_match_object(template)
-    body_object = validated_body_object(template)
-    return if body_object.blank?
-
-    template_match_regex = build_template_match_regex(body_object['text'])
-    message.outgoing_content.match(template_match_regex)
-  end
-
-  def build_template_match_regex(template_text)
-    # Converts the whatsapp template to a comparable regex string to check against the message content
-    # the variables are of the format {{num}} ex:{{1}}
-
-    # transform the template text into a regex string
-    # we need to replace the {{num}} with matchers that can be used to capture the variables
-    template_text = template_text.gsub(/{{\d}}/, '(.*)')
-    # escape if there are regex characters in the template text
-    template_text = Regexp.escape(template_text)
-    # ensuring only the variables remain as capture groups
-    template_text = template_text.gsub(Regexp.escape('(.*)'), '(.*)')
-
-    template_match_string = "^#{template_text}$"
-    Regexp.new template_match_string
-  end
-
-  def template(template_params)
-    channel.message_templates.find do |t|
-      t['name'] == template_params['name'] && t['language'] == template_params['language']
-    end
-  end
-
-  def processed_templates_params(template_params)
-    template = template(template_params)
-    return if template.blank?
-
-    parameter_format = template['parameter_format']
-
-    if parameter_format == 'NAMED'
-      template_params['processed_params']&.map { |key, value| { type: 'text', parameter_name: key, text: value } }
-    else
-      template_params['processed_params']&.map { |_, value| { type: 'text', text: value } }
-    end
-  end
-
-  def validated_body_object(template)
-    # we don't care if its not approved template
-    return if template['status'] != 'approved'
-
-    # we only care about text body object in template. if not present we discard the template
-    # we don't support other forms of templates
-    template['components'].find { |obj| obj['type'] == 'BODY' && obj.key?('text') }
-  end
-
   def send_session_message
     message_id = channel.send_message(message.conversation.contact_inbox.source_id, message)
     message.update!(source_id: message_id) if message_id.present?
diff --git a/app/services/whatsapp/template_processor_service.rb b/app/services/whatsapp/template_processor_service.rb
new file mode 100644
index 000000000..2ce9fcf8f
--- /dev/null
+++ b/app/services/whatsapp/template_processor_service.rb
@@ -0,0 +1,95 @@
+class Whatsapp::TemplateProcessorService
+  pattr_initialize [:channel!, :template_params, :message]
+
+  def call
+    if template_params.present?
+      process_template_with_params
+    else
+      process_template_from_message
+    end
+  end
+
+  private
+
+  def process_template_with_params
+    [
+      template_params['name'],
+      template_params['namespace'],
+      template_params['language'],
+      processed_templates_params
+    ]
+  end
+
+  def process_template_from_message
+    return [nil, nil, nil, nil] if message.blank?
+
+    # Delete the following logic once the update for template_params is stable
+    # see if we can match the message content to a template
+    # An example template may look like "Your package has been shipped. It will be delivered in {{1}} business days.
+    # We want to iterate over these templates with our message body and see if we can fit it to any of the templates
+    # Then we use regex to parse the template varibles and convert them into the proper payload
+    channel.message_templates&.each do |template|
+      match_obj = template_match_object(template)
+      next if match_obj.blank?
+
+      # we have a match, now we need to parse the template variables and convert them into the wa recommended format
+      processed_parameters = match_obj.captures.map { |x| { type: 'text', text: x } }
+
+      # no need to look up further end the search
+      return [template['name'], template['namespace'], template['language'], processed_parameters]
+    end
+    [nil, nil, nil, nil]
+  end
+
+  def template_match_object(template)
+    body_object = validated_body_object(template)
+    return if body_object.blank?
+
+    template_match_regex = build_template_match_regex(body_object['text'])
+    message.outgoing_content.match(template_match_regex)
+  end
+
+  def build_template_match_regex(template_text)
+    # Converts the whatsapp template to a comparable regex string to check against the message content
+    # the variables are of the format {{num}} ex:{{1}}
+
+    # transform the template text into a regex string
+    # we need to replace the {{num}} with matchers that can be used to capture the variables
+    template_text = template_text.gsub(/{{\d}}/, '(.*)')
+    # escape if there are regex characters in the template text
+    template_text = Regexp.escape(template_text)
+    # ensuring only the variables remain as capture groups
+    template_text = template_text.gsub(Regexp.escape('(.*)'), '(.*)')
+
+    template_match_string = "^#{template_text}$"
+    Regexp.new template_match_string
+  end
+
+  def find_template
+    channel.message_templates.find do |t|
+      t['name'] == template_params['name'] && t['language'] == template_params['language'] && t['status']&.downcase == 'approved'
+    end
+  end
+
+  def processed_templates_params
+    template = find_template
+    return if template.blank?
+
+    parameter_format = template['parameter_format']
+
+    if parameter_format == 'NAMED'
+      template_params['processed_params']&.map { |key, value| { type: 'text', parameter_name: key, text: value } }
+    else
+      template_params['processed_params']&.map { |_, value| { type: 'text', text: value } }
+    end
+  end
+
+  def validated_body_object(template)
+    # we don't care if its not approved template
+    return if template['status'] != 'approved'
+
+    # we only care about text body object in template. if not present we discard the template
+    # we don't support other forms of templates
+    template['components'].find { |obj| obj['type'] == 'BODY' && obj.key?('text') }
+  end
+end
diff --git a/app/views/api/v1/models/_campaign.json.jbuilder b/app/views/api/v1/models/_campaign.json.jbuilder
index 8706175df..8757fd0f8 100644
--- a/app/views/api/v1/models/_campaign.json.jbuilder
+++ b/app/views/api/v1/models/_campaign.json.jbuilder
@@ -9,6 +9,7 @@ json.sender do
   json.partial! 'api/v1/models/agent', formats: [:json], resource: resource.sender if resource.sender.present?
 end
 json.message resource.message
+json.template_params resource.template_params
 json.campaign_status resource.campaign_status
 json.enabled resource.enabled
 json.campaign_type resource.campaign_type
diff --git a/config/features.yml b/config/features.yml
index 99d7bea6d..85b95a732 100644
--- a/config/features.yml
+++ b/config/features.yml
@@ -183,3 +183,6 @@
 - name: whatsapp_embedded_signup
   display_name: WhatsApp Embedded Signup
   enabled: false
+- name: whatsapp_campaign
+  display_name: WhatsApp Campaign
+  enabled: false
diff --git a/db/migrate/20250709102213_add_template_params_to_campaigns.rb b/db/migrate/20250709102213_add_template_params_to_campaigns.rb
new file mode 100644
index 000000000..d70359b30
--- /dev/null
+++ b/db/migrate/20250709102213_add_template_params_to_campaigns.rb
@@ -0,0 +1,5 @@
+class AddTemplateParamsToCampaigns < ActiveRecord::Migration[7.1]
+  def change
+    add_column :campaigns, :template_params, :jsonb, default: {}, null: false
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 1806ab23f..34637315b 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -237,6 +237,7 @@ ActiveRecord::Schema[7.1].define(version: 2025_07_14_104358) do
     t.jsonb "audience", default: []
     t.datetime "scheduled_at", precision: nil
     t.boolean "trigger_only_during_business_hours", default: false
+    t.jsonb "template_params"
     t.index ["account_id"], name: "index_campaigns_on_account_id"
     t.index ["campaign_status"], name: "index_campaigns_on_campaign_status"
     t.index ["campaign_type"], name: "index_campaigns_on_campaign_type"
diff --git a/spec/factories/campaigns.rb b/spec/factories/campaigns.rb
index 4d4c6de18..c3c32d149 100644
--- a/spec/factories/campaigns.rb
+++ b/spec/factories/campaigns.rb
@@ -12,5 +12,22 @@ FactoryBot.define do
         channel: create(:channel_widget, account: campaign.account)
       )
     end
+
+    trait :whatsapp do
+      after(:build) do |campaign|
+        campaign.inbox = create(
+          :inbox,
+          account: campaign.account,
+          channel: create(:channel_whatsapp, account: campaign.account)
+        )
+        campaign.template_params = {
+          'name' => 'ticket_status_updated',
+          'namespace' => '23423423_2342423_324234234_2343224',
+          'category' => 'UTILITY',
+          'language' => 'en',
+          'processed_params' => { 'name' => 'John', 'ticket_id' => '2332' }
+        }
+      end
+    end
   end
 end
diff --git a/spec/factories/channel/channel_whatsapp.rb b/spec/factories/channel/channel_whatsapp.rb
index d437ed346..ad2bab241 100644
--- a/spec/factories/channel/channel_whatsapp.rb
+++ b/spec/factories/channel/channel_whatsapp.rb
@@ -36,6 +36,7 @@ FactoryBot.define do
          'status' => 'APPROVED',
          'category' => 'UTILITY',
          'language' => 'en',
+         'namespace' => '23423423_2342423_324234234_2343224',
          'components' => [
            { 'text' => "Hello {{name}},  Your support ticket with ID: \#{{ticket_id}} has been updated by the support agent.",
              'type' => 'BODY',
diff --git a/spec/services/whatsapp/oneoff_campaign_service_spec.rb b/spec/services/whatsapp/oneoff_campaign_service_spec.rb
new file mode 100644
index 000000000..33107e8de
--- /dev/null
+++ b/spec/services/whatsapp/oneoff_campaign_service_spec.rb
@@ -0,0 +1,169 @@
+require 'rails_helper'
+
+describe Whatsapp::OneoffCampaignService do
+  let(:account) { create(:account) }
+  let!(:whatsapp_channel) do
+    create(:channel_whatsapp, account: account, provider: 'whatsapp_cloud', validate_provider_config: false, sync_templates: false)
+  end
+  let!(:whatsapp_inbox) { whatsapp_channel.inbox }
+  let(:label1) { create(:label, account: account) }
+  let(:label2) { create(:label, account: account) }
+  let!(:campaign) do
+    create(:campaign, inbox: whatsapp_inbox, account: account,
+                      audience: [{ type: 'Label', id: label1.id }, { type: 'Label', id: label2.id }],
+                      template_params: template_params)
+  end
+  let(:template_params) do
+    {
+      'name' => 'ticket_status_updated',
+      'namespace' => '23423423_2342423_324234234_2343224',
+      'category' => 'UTILITY',
+      'language' => 'en',
+      'processed_params' => { 'name' => 'John', 'ticket_id' => '2332' }
+    }
+  end
+
+  before do
+    # Stub HTTP requests to WhatsApp API
+    stub_request(:post, /graph\.facebook\.com.*messages/)
+      .to_return(status: 200, body: { messages: [{ id: 'message_id_123' }] }.to_json, headers: { 'Content-Type' => 'application/json' })
+
+    # Ensure the service uses our mocked channel object by stubbing the whole delegation chain
+    # Using allow_any_instance_of here because the service is instantiated within individual tests
+    # and we need to mock the delegated channel method for proper test isolation
+    allow_any_instance_of(described_class).to receive(:channel).and_return(whatsapp_channel) # rubocop:disable RSpec/AnyInstance
+  end
+
+  describe '#perform' do
+    before do
+      # Enable WhatsApp campaigns feature flag for all tests
+      account.enable_features!(:whatsapp_campaign)
+    end
+
+    context 'when campaign validation fails' do
+      it 'raises error if campaign is completed' do
+        campaign.completed!
+
+        expect { described_class.new(campaign: campaign).perform }.to raise_error 'Completed Campaign'
+      end
+
+      it 'raises error when campaign is not a WhatsApp campaign' do
+        sms_channel = create(:channel_sms, account: account)
+        sms_inbox = create(:inbox, channel: sms_channel, account: account)
+        invalid_campaign = create(:campaign, inbox: sms_inbox, account: account)
+
+        expect { described_class.new(campaign: invalid_campaign).perform }
+          .to raise_error "Invalid campaign #{invalid_campaign.id}"
+      end
+
+      it 'raises error when campaign is not oneoff' do
+        allow(campaign).to receive(:one_off?).and_return(false)
+
+        expect { described_class.new(campaign: campaign).perform }.to raise_error "Invalid campaign #{campaign.id}"
+      end
+
+      it 'raises error when channel provider is not whatsapp_cloud' do
+        whatsapp_channel.update!(provider: 'default')
+
+        expect { described_class.new(campaign: campaign).perform }.to raise_error 'WhatsApp Cloud provider required'
+      end
+
+      it 'raises error when WhatsApp campaigns feature is not enabled' do
+        account.disable_features!(:whatsapp_campaign)
+
+        expect { described_class.new(campaign: campaign).perform }.to raise_error 'WhatsApp campaigns feature not enabled'
+      end
+    end
+
+    context 'when campaign is valid' do
+      it 'marks campaign as completed' do
+        described_class.new(campaign: campaign).perform
+
+        expect(campaign.reload.completed?).to be true
+      end
+
+      it 'processes contacts with matching labels' do
+        contact_with_label1, contact_with_label2, contact_with_both_labels =
+          create_list(:contact, 3, :with_phone_number, account: account)
+        contact_with_label1.update_labels([label1.title])
+        contact_with_label2.update_labels([label2.title])
+        contact_with_both_labels.update_labels([label1.title, label2.title])
+
+        expect(whatsapp_channel).to receive(:send_template).exactly(3).times
+
+        described_class.new(campaign: campaign).perform
+      end
+
+      it 'skips contacts without phone numbers' do
+        contact_without_phone = create(:contact, account: account, phone_number: nil)
+        contact_without_phone.update_labels([label1.title])
+
+        expect(whatsapp_channel).not_to receive(:send_template)
+
+        described_class.new(campaign: campaign).perform
+      end
+
+      it 'uses template processor service to process templates' do
+        contact = create(:contact, :with_phone_number, account: account)
+        contact.update_labels([label1.title])
+
+        expect(Whatsapp::TemplateProcessorService).to receive(:new)
+          .with(channel: whatsapp_channel, template_params: template_params)
+          .and_call_original
+
+        described_class.new(campaign: campaign).perform
+      end
+
+      it 'sends template message with correct parameters' do
+        contact = create(:contact, :with_phone_number, account: account)
+        contact.update_labels([label1.title])
+
+        expect(whatsapp_channel).to receive(:send_template).with(
+          contact.phone_number,
+          hash_including(
+            name: 'ticket_status_updated',
+            namespace: '23423423_2342423_324234234_2343224',
+            lang_code: 'en',
+            parameters: array_including(
+              hash_including(type: 'text', parameter_name: 'name', text: 'John'),
+              hash_including(type: 'text', parameter_name: 'ticket_id', text: '2332')
+            )
+          )
+        )
+
+        described_class.new(campaign: campaign).perform
+      end
+    end
+
+    context 'when template_params is missing' do
+      let(:template_params) { nil }
+
+      it 'skips contacts and logs error' do
+        contact = create(:contact, :with_phone_number, account: account)
+        contact.update_labels([label1.title])
+
+        expect(Rails.logger).to receive(:error)
+          .with("Skipping contact #{contact.name} - no template_params found for WhatsApp campaign")
+        expect(whatsapp_channel).not_to receive(:send_template)
+
+        described_class.new(campaign: campaign).perform
+      end
+    end
+
+    context 'when send_template raises an error' do
+      it 'logs error and re-raises' do
+        contact = create(:contact, :with_phone_number, account: account)
+        contact.update_labels([label1.title])
+        error_message = 'WhatsApp API error'
+
+        allow(whatsapp_channel).to receive(:send_template).and_raise(StandardError, error_message)
+
+        expect(Rails.logger).to receive(:error)
+          .with("Failed to send WhatsApp template message to #{contact.phone_number}: #{error_message}")
+        expect(Rails.logger).to receive(:error).with(/Backtrace:/)
+
+        expect { described_class.new(campaign: campaign).perform }.to raise_error(StandardError, error_message)
+      end
+    end
+  end
+end