diff --git a/app/services/action_service.rb b/app/services/action_service.rb
index 80caac392..b4900aad8 100644
--- a/app/services/action_service.rb
+++ b/app/services/action_service.rb
@@ -78,8 +78,11 @@ class ActionService
     emails = emails[0].gsub(/\s+/, '').split(',')
 
     emails.each do |email|
+      break unless @account.within_email_rate_limit?
+
       email = parse_email_variables(@conversation, email)
       ConversationReplyMailer.with(account: @conversation.account).conversation_transcript(@conversation, email)&.deliver_later
+      @account.increment_email_sent_count
     end
   end
 
diff --git a/app/services/automation_rules/action_service.rb b/app/services/automation_rules/action_service.rb
index e409faba2..01833ba57 100644
--- a/app/services/automation_rules/action_service.rb
+++ b/app/services/automation_rules/action_service.rb
@@ -58,7 +58,10 @@ class AutomationRules::ActionService < ActionService
     teams = Team.where(id: params[0][:team_ids])
 
     teams.each do |team|
+      break unless @account.within_email_rate_limit?
+
       TeamNotifications::AutomationNotificationMailer.conversation_creation(@conversation, team, params[0][:message])&.deliver_now
+      @account.increment_email_sent_count
     end
   end
 end